How To Stand Out - Presentation at GKAR

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Antoine Dupont

Slides from my presentation at the GKAR on 4/4/2022

Marketing

HOW TO STAND-OUT
IN A CONTENT-
SATURATED WORLD
@ADUPONT65

EVERYBODY HAS A:
THERE’S NEVER BEEN
A BETTER TIME!!

CONSUMERS
ARE EXHAUSTED
FROM GETTING
Pitch Slapped!

Decision is Made Without YOU
Gartner
57%

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download

73%
of buyers point to
customer experience
as an important
factor in purchasing
decisions
(Source: Temkin Group)

83%
more likely to buy when someone recommends
based on their experience of the business
(Source: Walker Study)

Truth:
Improving the
Customer Experience
is the best way to
stand-out

Change:
Choose Tactics
That Make Each
Touchpoint
Inspiring

Contract, Receipts, Form Submissions,
Form Confirmation, Answering the
Phone, Email Signatures, Letters,
Cancellation, Returns, Open House,
Inspections, Register, Download, Live
Chat, Subscribing, Unsubscribe,
Website, Business Cards, Gifts,
Charity, Donations, Signage…

What if each
of your Touchpoints
Created a
Wow Moment?

What If We Shifted
Our Focus From
Tactics
to
Touchpoints ?

What Would
That Do
To Your Bottom Line ?

KEY
TAKEAWAYS?
WHAT SURPRISED YOU?
ANY QUESTIONS?

STAY IN TOUCH!
AntoineDupont.com
YouTube.com/LesFrenchiesTravel
adupont65@gmail.com

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At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.

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Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited. These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week. Slides 1-20 Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different. Slides 21-62 The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team. Slides 63-87 Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone! Download the accompanying free guide Marketing for Manufacturers here: http://tdmuk.com/marketing-for-manufacturers

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How To Stand Out - Presentation at GKAR

1. HOW TO STAND-OUT IN A CONTENT- SATURATED WORLD @ADUPONT65

7. 3000 Messages/day

9. DON’T KNOW WHERE TO LOOK

10. DON’T KNOW WHO TO TRUST

11. NO GUARANTEE FOR SUCCESS!

12. WE NEED TO ELEVATE THE CONVERSATION

13. EVERYBODY HAS A PROMO

14. EVERYBODY HAS A SPECIAL OFFER

15. EVERYBODY HAS AN OPEN HOUSE

16. EVERYBODY HAS A: THERE’S NEVER BEEN A BETTER TIME!!

17. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!

18.

19.

20.

21.

22. consumers brands

23. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!

24.

25. 1898 - St Elmo Lewis

26.

27.

28.

29.

30. WE HAVEN’T EVOLVED OUR MARKETING

31. IT JUST GOT PRETTIER!

32. WE NEED TO RETHINK OUR APPROACH

33. 4 GOLDEN PRINCIPLES

34.

35. CUSTOMER JOURNEY

36.

37. MOMENT OF INSPIRATION

38.

39.

40.

41.

42. Decision is Made Without YOU Gartner 57%

43.

44.

45. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best

46. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.

47. best Minivan 2020

48. how much Dodge minivan

49. problems Dodge minivan

50. Dodge Minivan vs. Toyota Minivan

51. Dodge Minivan reviews

52. Dodge dealer near me

53. IS THE PRODUCT!

54. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download

55.

56.

57.

58. 3/10

59. 9/10

60. 2/10

61. 10/10

62. 3/10

63. 10/10

64. 6.5 Average

65. 9 Outcome

66. END WITH FIREWORKS

67. BUILD PEAK MOMENTS INTO EXPERIENCES

68.

69.

70.

71. Wow! Tactile Sensory

72. SMALL The Huge Power of

73. 73% of buyers point to customer experience as an important factor in purchasing decisions (Source: Temkin Group)

74. 83% more likely to buy when someone recommends based on their experience of the business (Source: Walker Study)

75. NO STRATEGY

76. Truth: Improving the Customer Experience is the best way to stand-out

77. Change: Choose Tactics That Make Each Touchpoint Inspiring

78.

79.

80.

81.

82. Contract, Receipts, Form Submissions, Form Confirmation, Answering the Phone, Email Signatures, Letters, Cancellation, Returns, Open House, Inspections, Register, Download, Live Chat, Subscribing, Unsubscribe, Website, Business Cards, Gifts, Charity, Donations, Signage…

83. What if each of your Touchpoints Created a Wow Moment?

84. What If We Shifted Our Focus From Tactics to Touchpoints ?

85. What Would That Do To Your Bottom Line ?

86.

87. VIDEO IS KING

88. 1892

89. ANTOINEDUPONT #WestPalmBeach @adupont65

90. 640 ACRES

91. 492 FOOTBALL FIELDS

92.

93. ANTOINEDUPONT #WestPalmBeach @adupont65

94. ANTOINEDUPONT #WestPalmBeach @adupont65