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HUGE POWER OF
SMALL:
HOW TO CREATE A
CUSTOMER SERVICE
EXPERIENCE THAT
DRIVES RESULTS
@ADUPONT65
UNCERTAINTY
NOW
WHAT?
WHAT’S
AROUND
THE CURVE?
THE EXIT
FROM THE CORNER IS
MORE IMPORTANT THAN
THE ENTRY
DON’T KNOW
WHERE TO LOOK
#AICPAENGAGE #AAMKT @adupont65
DON’T KNOW WHO
TO TRUST
NO GUARANTEE
FOR SUCCESS!
WE NEED TO
ELEVATE THE
CONVERSATION
EVERYBODY HAS
A PROMO
EVERYBODY HAS
A SPECIAL OFFER
EVERYBODY HAS
AN OPEN HOUSE
EVERYBODY HAS A:
THERE’S NEVER BEEN
A BETTER TIME!!
CONSUMERS
ARE EXHAUSTED
FROM GETTING
Pitch Slapped!
consumers
brands
CONSUMERS
ARE EXHAUSTED
FROM GETTING
Pitch Slapped!
1898 - St Elmo Lewis
#CoachRealtors @CoachRealtors @adupont65
WE HAVEN’T
EVOLVED
OUR MARKETING
IT JUST GOT
PRETTIER!
WE NEED
TO RETHINK
OUR APPROACH
4 GOLDEN
PRINCIPLES
CUSTOMER
JOURNEY
MOMENT OF
INSPIRATION
Decision is Made Without YOU
Gartner
57%
5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best
THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.
best Minivan 2020
how much Dodge minivan
problems Dodge minivan
Dodge Minivan vs. Toyota Minivan
Dodge Minivan reviews
Dodge dealer near me
IS THE PRODUCT!
5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download
3/10
9/10
2/10
10/10
3/10
10/10
6.5
Average
9
Outcome
BUILD PEAK
MOMENTS
INTO EXPERIENCES
END WITH
FIREWORKS
VIDEO
IS KING
> 38,000 VIEWS
PROVIDE
VALUE
A
ENDLESS
SOURCES
OF CONTENT
REVERSE
ENGINEER
YOUR CONTENT
Keyword Magic Tool
7-9 seconds
BORING = 3s
GREAT = 30mn
Advertisement
Advertisement
Wow!
Tactile
Sensory
SMALL
The Huge Power of
2020
By 2020, the customer
experience will overtake
price & product as the key
brand differentiator
(Source: Walker Study)
73%
of buyers point to
customer experience
as an important
factor in purchasing
decisions
(Source: Temkin Group)
83%
more likely to buy when someone recommends
based on their experience of the business
(Source: Walker Study)
NO
STRATEGY
Truth:
Improving the
Customer Experience
is the best way to
stand-out
Change:
Choose Tactics
That Make Each
Touchpoint
Inspiring
CUSTOMER
EXPERIENCE
Marketing Sales
Service
Support
Contract, Receipts, Form Submissions,
Form Confirmation, Answering the
Phone, Email Signatures, Letters,
Cancellation, Returns, Open House,
Inspections, Register, Download, Live
Chat, Subscribing, Unsubscribe,
Website, Business Cards, Gifts,
Charity, Donations, Signage…
What If Each
Touchpoint in Your
Company Created
A Wow Moment ?
What If We Shifted
Our Focus From
Tactics to Touchpoints ?
What Would
That Do To Your
Bottom Line ?
STAY IN TOUCH!
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz

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