AAM 323 IMC Pres

Integrated Marketing Campaign Antonietta Robino, Eric Floresca, Katherine Woo

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactive ,[object Object],[object Object],18-24 25-34 18+ 35-54 55+ 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 NADbank ’07 TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE

Internet Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactive Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet and IMC ,[object Object],[object Object]

Dove Real Beauty The centre of the conversation on what is beautiful and what is not.

Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales Promotions Dove ,[object Object],[object Object],[object Object]

Public Relations ,[object Object],[object Object],[object Object],[object Object]

Dove For Real Beauty ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Role of public relations for an organization or a company in a crisis situation ,[object Object],[object Object]

Direct Marketing ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Direct Marketing ,[object Object],[object Object]

Future of direct marketing ,[object Object]

[object Object],[object Object],[object Object]

Personal Selling ,[object Object],[object Object],[object Object],[object Object]

Examples of Personal Selling: ,[object Object],[object Object]

Main roles of the sales force are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Marketing and Sponsorships ,[object Object],[object Object]

AAM 323 IMC Pres

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