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CASE STUDY ON-
INTRAPRENEUR &
ENTRAPRENEUR
ANUJ KUMAR TIWARI MADAN PRIYADARSHAN
SANDESH SHARMA PAWAN SINGH
09-05-2016 1
MEANING OF ENTREPRENEURSHIP
The term “entrepreneurship” comes from the French verb
“entreprendre” and the German word “unternehmen”, both mean to “undertake”.
According to Schumpeter,
“the carrying out of new combinations we call ‘enterprise’,” and “the individuals
whose function it is to carry them out we call ‘entrepreneurs’.” Schumpeter tied
entrepreneurship to the creation of five basic “new combinations” namely:
introduction of a new product, introduction of a new method of production,
opening of a new market, the conquest of a new source of supply and carrying
out of a new organization of industry. 09-05-2016 2
ENTREPRENEURIAL SCENARIO IN INDIA
During post independence era, entrepreneurship has begun to grow faster.
The Government of India has spelt through industrial policy statements steps
for rapid and balanced industrialization of the country. The government
recognizes the vital role of the private sector in accelerating industrial
development especially after the economic liberalization in 1991.
09-05-2016 3
MEANING OF INTRAPRENEUR
An intrapreneur is an inside entrepreneur, or an entrepreneur within a large
firm, who uses entrepreneurial skills without incurring the risks associated
with those activities. Intrapreneurs are usually employees within a company
who are assigned a special idea or project, and are instructed to develop the
project like an entrepreneur would. Intrapreneurs usually have the resources
and capabilities of the firm at their disposal. The intrapreneur's main job is to
turn that special idea or project into a profitable venture for the company.
09-05-2016 4
ENTREPRENEUR & INTRAPRENEUR (difference)
Differences Entrepreneur Intrapreneur
Dependency
An entrepreneur is independent in his operations An intraprenuer is dependent on the entrepreneur,
i.e. the owner.
Raising of Funds
An entrepreneur himself raises funds required for the
enterprise.
Funds are not raised by the Intrapreneur.
Risk
Entrepreneur bears the risk involved in the business. An intraprenuer does not fully bear the risk involved
in the enterprise.
Operation
An entrepreneur operates from out side On the contrary, an intraprenuer operates from
within the organization itself.
Orientation
An entrepreneur begins his business with a newly set
up enterprise.
An intrapreneur sets up his enterprise after working
someone else’s organization.
Experience
As an entrepreneur establishes new business, so he
does not possess any experience over the business.
An intrapreneur establishes his business after
gathering experiences through working in the other
organizations.
09-05-2016 5
ENTREPRENEUR
DEEPINDER GOYAL “ZOMATO”
09-05-2016 6
WHAT IS “ZOMATO”
Zomato is a restaurant search and discovery service
founded in 2008 by Deepinder Goyal and Pankaj
Chaddah. It currently operates in 23 countries, including
India, Australia and the United States.[3] It features
restaurant information such as scanned menus and
photos sourced by local street teams, as well as user
reviews and ratings. The company also provides cashless
payment, online ordering, white-label apps, table
reservation, and point-of-sale systems
09-05-2016 7
ABOUT- DEEPINDER GOYAL
He hails from Punjab and happens to be a lover of food. Deepinder
Goyal family background is humble and middle class like most other
Indians but he did his master in technical field from IIT. Zomato CEO
Deepinder Goyal age does not matter much when you have big ideas to
sell.
He started foodiebay.com 3 years ago and now he has a flourishing
business named Zomato. He founded foodiebay.com when he was just
29 and his parents were shell shocked when he left his high earning job
at Bain and Co.
09-05-2016 8
Deepinder Goyal wedding date is 18 November 2011 and it is
known that Deepinder Goyal wife has given birth to a daughter
named Siara. The Zomato CEO marriage was not much of hype
because the truth of the Indian society is that entrepreneurs
are asked to get a secure job before marriage.
09-05-2016 9
LOVE LIFE, MARRIAGE ,WIFE
MESSAGE FOR COLLEGE STUDENTS
First and foremost, it’s not about the idea but the execution.
Even if you already have a product in the market, you can always
do it better. Once you are determined to do something, the
other thing to take care of is that you need to find good people
to work with. People who are as committed to the job as you
are. Do not think about money and raising funds upfront, but
create a valuable product, which people would like to use. Also,
Murphy’s Law is one of the fundamentals you need to get in
your head before starting up – “If something can go wrong, it
will”
- DEEPINDER GOYAL
09-05-2016 10
THE INTRAPRENEUR-”SUNDER PICHAI”
09-05-2016 11
ABOUT-
Sundar Pichai is a computer engineer and the current CEO of Google
Inc. The technology giant Google, which specializes in Internet-related
services and products, underwent a major corporate restructuring in
2015 following which Alphabet Inc was launched as its parent company
with co-founders Larry Page as its CEO and Sergey Brin as President
Having received his education from some of the most prestigious
institutions in the world, he worked in engineering and product
management at Applied Materials and in management consulting at
McKinsey & Company before becoming a part of Google. Pichai is
well-liked by his colleagues and is dubbed as the “man behind
Google’s most important products.
09-05-2016 12
Early life and education
 He was born as Pichai Sundararajan on July 12, 1972, in Chennai, Tamil
Nadu, India. His father, Regunatha Pichai, worked as an electrical engineer
for the British conglomerate GEC and managed a factory that made
electrical components. His mother used to be a stenographer before having
children. He has one brother.
 Pichai grew up in a middle-class home and was a bright student. He
excelled academically at his school, Padma Seshadri Bala Bhavan, and
earned a seat in the Indian Institute of Technology in Kharagpur, one of the
most prestigious engineering institutions in India.
 He did his B.Tech in Metallurgical Engineering from IIT Kharagpur and then
won a scholarship to study materials science and semiconductor physics
from Stanford University from where he eventually earned his M.S.
09-05-2016 13
Personal life
He is married to Anjali
Pichai, a chemical
engineer and same-year
classmate at IIT Kharagpur,
and has two children
09-05-2016 14
Career
 He initially planned to pursue a Ph.D. from Stanford and embark on an academic career. However, he
dropped out and joined Applied Materials—a Silicon Valley semiconductor maker—as an engineer and
product manager. He did not work there for long.
 He went on to complete his MBA from the Wharton School of the University of Pennsylvania (2002),
where he was named a Siebel Scholar and a Palmer Scholar.
 Following the completion of his MBA he was appointed as a management consultant at McKinsey &
Company.
 He joined Google in 2004. Initially he worked on Google’s search toolbar as a part of a small team. The
toolbar gave users of Internet Explorer and Firefox easy access to Google search.
09-05-2016 15
He also worked on other Google products like Google Gears and Google Pack. The success of Google’s toolbar
gave Pichai the idea that Google should develop its own browser. He discussed his idea with his seniors and
faced an objection from then-CEO Eric Schmidt, who thought that developing a browser would be a too
expensive affair.
However, Pichai persevered and convinced the co-founders of Google, Larry Page and Sergey Brin, to launch
Google’s own browser. Pichai played a pivotal role in the ultimate launch of the browser, Google Chrome, in
2008. Chrome proved to be a great success as it allowed the users to directly access Google’s search engine.
Pichai became an internationally known figure following the phenomenal success of the Chrome which
eventually became the No. 1 browser in the world, surpassing competitors such as Internet Explorer and
Firefox. The Chrome also paved the way for a series of other important products like Chrome OS,
Chromebooks, and Chromecast.
09-05-2016 16
In 2008, Pichai was promoted to Vice President of product development. In this position he started appearing
more often at Google presentations and continued rising up the ranks in Google. By 2012, he had become the
Senior Vice President of Chrome and apps.
In 2013, Andy Rubin, the creator of Android, left to work on a different project. Larry Page then made Pichai
in-charge of Android as well. His influence continued to increase and he was made the Product Chief in
October 2014.
In 2015, Google formed a company, Alphabet Inc., to serve as a holding company and conglomerate to own
the subsidiaries that were previously owned by Google, including a new “slimmed down” version of Google
itself. On 10 August 2015, Sundar Pichai was named the new CEO of Google.
In February 2016, he was awarded 273,328 shares of Google's holding company Alphabet, which led to a rise
in his net worth. These shares were worth $199 million, and this took his holdings up to $650 million.
09-05-2016 17
Major Works
An engineering genius known for his innovative ideas, Sundar
Pichai is best known as the mastermind behind the launch of
the Chrome browser in 2008. He played a pivotal role in
convincing his seniors at Google to launch the browser which
in time became the most popular browser on the internet
and also led to the launch of the Chrome operating system.
Net Worth
Sundar Pichai has an estimated net worth of $650 million
09-05-2016 18
Top 10 Facts You Did Not Know About Sundar
Pichai
Sundar Pichai is a huge cricket fan and was the captain of his school cricket team.
His family did not possess a phone until he was 12.
He once tried to talk a friend out of working at Google before joining the
company himself.
Sundar Pichai joined Google even before the company went public.
He is very good at remembering numbers and could remember every telephone
number he dialed when he was young.
09-05-2016 19
09-05-2016 20
o He interacts with students at iit-kharagpur over skype at regular
intervals.
o The google ceo is not at all “nerdy” as his appearance might suggest!
He is actually very grounded, helpful and friendly.
o He has been the master of ceremonies at google for the past
few years.
o It is rumoured that twitter tried to poach sundar pichai, a few
year back, while he was working at google, but google paid
him an exorbitantly higher pay to retain him.
o He was also one of the top contenders for the post of ceo at
Microsoft, which ultimately went to Satya Nadella.
THANKYOU !
09-05-2016 21

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entrepreneur vs intrapreneur

  • 1. CASE STUDY ON- INTRAPRENEUR & ENTRAPRENEUR ANUJ KUMAR TIWARI MADAN PRIYADARSHAN SANDESH SHARMA PAWAN SINGH 09-05-2016 1
  • 2. MEANING OF ENTREPRENEURSHIP The term “entrepreneurship” comes from the French verb “entreprendre” and the German word “unternehmen”, both mean to “undertake”. According to Schumpeter, “the carrying out of new combinations we call ‘enterprise’,” and “the individuals whose function it is to carry them out we call ‘entrepreneurs’.” Schumpeter tied entrepreneurship to the creation of five basic “new combinations” namely: introduction of a new product, introduction of a new method of production, opening of a new market, the conquest of a new source of supply and carrying out of a new organization of industry. 09-05-2016 2
  • 3. ENTREPRENEURIAL SCENARIO IN INDIA During post independence era, entrepreneurship has begun to grow faster. The Government of India has spelt through industrial policy statements steps for rapid and balanced industrialization of the country. The government recognizes the vital role of the private sector in accelerating industrial development especially after the economic liberalization in 1991. 09-05-2016 3
  • 4. MEANING OF INTRAPRENEUR An intrapreneur is an inside entrepreneur, or an entrepreneur within a large firm, who uses entrepreneurial skills without incurring the risks associated with those activities. Intrapreneurs are usually employees within a company who are assigned a special idea or project, and are instructed to develop the project like an entrepreneur would. Intrapreneurs usually have the resources and capabilities of the firm at their disposal. The intrapreneur's main job is to turn that special idea or project into a profitable venture for the company. 09-05-2016 4
  • 5. ENTREPRENEUR & INTRAPRENEUR (difference) Differences Entrepreneur Intrapreneur Dependency An entrepreneur is independent in his operations An intraprenuer is dependent on the entrepreneur, i.e. the owner. Raising of Funds An entrepreneur himself raises funds required for the enterprise. Funds are not raised by the Intrapreneur. Risk Entrepreneur bears the risk involved in the business. An intraprenuer does not fully bear the risk involved in the enterprise. Operation An entrepreneur operates from out side On the contrary, an intraprenuer operates from within the organization itself. Orientation An entrepreneur begins his business with a newly set up enterprise. An intrapreneur sets up his enterprise after working someone else’s organization. Experience As an entrepreneur establishes new business, so he does not possess any experience over the business. An intrapreneur establishes his business after gathering experiences through working in the other organizations. 09-05-2016 5
  • 7. WHAT IS “ZOMATO” Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems 09-05-2016 7
  • 8. ABOUT- DEEPINDER GOYAL He hails from Punjab and happens to be a lover of food. Deepinder Goyal family background is humble and middle class like most other Indians but he did his master in technical field from IIT. Zomato CEO Deepinder Goyal age does not matter much when you have big ideas to sell. He started foodiebay.com 3 years ago and now he has a flourishing business named Zomato. He founded foodiebay.com when he was just 29 and his parents were shell shocked when he left his high earning job at Bain and Co. 09-05-2016 8
  • 9. Deepinder Goyal wedding date is 18 November 2011 and it is known that Deepinder Goyal wife has given birth to a daughter named Siara. The Zomato CEO marriage was not much of hype because the truth of the Indian society is that entrepreneurs are asked to get a secure job before marriage. 09-05-2016 9 LOVE LIFE, MARRIAGE ,WIFE
  • 10. MESSAGE FOR COLLEGE STUDENTS First and foremost, it’s not about the idea but the execution. Even if you already have a product in the market, you can always do it better. Once you are determined to do something, the other thing to take care of is that you need to find good people to work with. People who are as committed to the job as you are. Do not think about money and raising funds upfront, but create a valuable product, which people would like to use. Also, Murphy’s Law is one of the fundamentals you need to get in your head before starting up – “If something can go wrong, it will” - DEEPINDER GOYAL 09-05-2016 10
  • 12. ABOUT- Sundar Pichai is a computer engineer and the current CEO of Google Inc. The technology giant Google, which specializes in Internet-related services and products, underwent a major corporate restructuring in 2015 following which Alphabet Inc was launched as its parent company with co-founders Larry Page as its CEO and Sergey Brin as President Having received his education from some of the most prestigious institutions in the world, he worked in engineering and product management at Applied Materials and in management consulting at McKinsey & Company before becoming a part of Google. Pichai is well-liked by his colleagues and is dubbed as the “man behind Google’s most important products. 09-05-2016 12
  • 13. Early life and education  He was born as Pichai Sundararajan on July 12, 1972, in Chennai, Tamil Nadu, India. His father, Regunatha Pichai, worked as an electrical engineer for the British conglomerate GEC and managed a factory that made electrical components. His mother used to be a stenographer before having children. He has one brother.  Pichai grew up in a middle-class home and was a bright student. He excelled academically at his school, Padma Seshadri Bala Bhavan, and earned a seat in the Indian Institute of Technology in Kharagpur, one of the most prestigious engineering institutions in India.  He did his B.Tech in Metallurgical Engineering from IIT Kharagpur and then won a scholarship to study materials science and semiconductor physics from Stanford University from where he eventually earned his M.S. 09-05-2016 13
  • 14. Personal life He is married to Anjali Pichai, a chemical engineer and same-year classmate at IIT Kharagpur, and has two children 09-05-2016 14
  • 15. Career  He initially planned to pursue a Ph.D. from Stanford and embark on an academic career. However, he dropped out and joined Applied Materials—a Silicon Valley semiconductor maker—as an engineer and product manager. He did not work there for long.  He went on to complete his MBA from the Wharton School of the University of Pennsylvania (2002), where he was named a Siebel Scholar and a Palmer Scholar.  Following the completion of his MBA he was appointed as a management consultant at McKinsey & Company.  He joined Google in 2004. Initially he worked on Google’s search toolbar as a part of a small team. The toolbar gave users of Internet Explorer and Firefox easy access to Google search. 09-05-2016 15
  • 16. He also worked on other Google products like Google Gears and Google Pack. The success of Google’s toolbar gave Pichai the idea that Google should develop its own browser. He discussed his idea with his seniors and faced an objection from then-CEO Eric Schmidt, who thought that developing a browser would be a too expensive affair. However, Pichai persevered and convinced the co-founders of Google, Larry Page and Sergey Brin, to launch Google’s own browser. Pichai played a pivotal role in the ultimate launch of the browser, Google Chrome, in 2008. Chrome proved to be a great success as it allowed the users to directly access Google’s search engine. Pichai became an internationally known figure following the phenomenal success of the Chrome which eventually became the No. 1 browser in the world, surpassing competitors such as Internet Explorer and Firefox. The Chrome also paved the way for a series of other important products like Chrome OS, Chromebooks, and Chromecast. 09-05-2016 16
  • 17. In 2008, Pichai was promoted to Vice President of product development. In this position he started appearing more often at Google presentations and continued rising up the ranks in Google. By 2012, he had become the Senior Vice President of Chrome and apps. In 2013, Andy Rubin, the creator of Android, left to work on a different project. Larry Page then made Pichai in-charge of Android as well. His influence continued to increase and he was made the Product Chief in October 2014. In 2015, Google formed a company, Alphabet Inc., to serve as a holding company and conglomerate to own the subsidiaries that were previously owned by Google, including a new “slimmed down” version of Google itself. On 10 August 2015, Sundar Pichai was named the new CEO of Google. In February 2016, he was awarded 273,328 shares of Google's holding company Alphabet, which led to a rise in his net worth. These shares were worth $199 million, and this took his holdings up to $650 million. 09-05-2016 17
  • 18. Major Works An engineering genius known for his innovative ideas, Sundar Pichai is best known as the mastermind behind the launch of the Chrome browser in 2008. He played a pivotal role in convincing his seniors at Google to launch the browser which in time became the most popular browser on the internet and also led to the launch of the Chrome operating system. Net Worth Sundar Pichai has an estimated net worth of $650 million 09-05-2016 18
  • 19. Top 10 Facts You Did Not Know About Sundar Pichai Sundar Pichai is a huge cricket fan and was the captain of his school cricket team. His family did not possess a phone until he was 12. He once tried to talk a friend out of working at Google before joining the company himself. Sundar Pichai joined Google even before the company went public. He is very good at remembering numbers and could remember every telephone number he dialed when he was young. 09-05-2016 19
  • 20. 09-05-2016 20 o He interacts with students at iit-kharagpur over skype at regular intervals. o The google ceo is not at all “nerdy” as his appearance might suggest! He is actually very grounded, helpful and friendly. o He has been the master of ceremonies at google for the past few years. o It is rumoured that twitter tried to poach sundar pichai, a few year back, while he was working at google, but google paid him an exorbitantly higher pay to retain him. o He was also one of the top contenders for the post of ceo at Microsoft, which ultimately went to Satya Nadella.