Direct Marketing RA July 08

Direct Response or Direct Marketing Why?/ Tools/ What works/ What does not! Presented at RA’s Fundraising Course 2008, BVB, New Delhi, India

Why raise funds at all? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Raising Funds through ,[object Object],[object Object],[object Object],[object Object]

Direct Marketing Tool Box ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail Pack ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Acquisition Pack OME Premiums BRE Lift Letter Head Letter Donation Coupon

Other Direct Mail Aspects ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Face to Face ,[object Object],[object Object],[object Object],[object Object],[object Object]

OutsourcedFace2Face Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outsourced F2F Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object]

On-line Solicitation ,[object Object],[object Object],[object Object],[object Object]

DR TV ,[object Object],[object Object],[object Object]

Finally what works ,[object Object]

Direct Marketing RA July 08

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Direct Marketing RA July 08