This document discusses ethics in fundraising and provides guidance on how to practice fundraising ethically. It defines ethics as a set of beliefs about right and wrong. It then provides 4 questions to ask oneself to determine if a fundraising strategy is ethical: 1) Does it do more good than harm? 2) Does it benefit the individual or organization more than beneficiaries/donors? 3) Does it violate anyone's fundamental rights? 4) Does it discriminate against or unfairly portray any groups? Case studies are also provided to illustrate how to apply this framework to determine if partnerships or activities are ethical.