Recomendados
Más contenido relacionado
Similar a Make Your Own Pack Presentation R E W O R K E D Jm
Similar a Make Your Own Pack Presentation R E W O R K E D Jm (20)
Más de anuptiwari
Más de anuptiwari (20)
Último
Último (20)
Make Your Own Pack Presentation R E W O R K E D Jm
- 1. Four steps to successful direct marketing Anup Tiwari, UNICEF Sean Triner, Pareto Fundraising
- 2. Part One: Introduction to Direct Mail
- 3. Is Direct Marketing right for you?
- 5. Individuals – Long term growth Bequests / Legacies Major Donors Regular Giving The Giving Constituency Overall Fundraising Strategy Government Trusts & foundations Consider Corporate & Events Consider Associations, groups
- 6. USA data Source and © Giving USA Foundation ™ Corporations 4.3% Foundations 12.4% Bequests 7.8% Individuals 75.6%
- 8. UK data Source and © Charities Aid Foundation, Charity Trends 2006 £8.2bn
- 11. 2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals
- 14. Acquiring donors
- 15. Different types of donors © Northern Lights
- 16. Your First Appeal Data Selection
- 17. First Date
- 18. Things Not Done Well Have An Everlasting Impression
- 19. Good Date Bad Date
- 20. Good Data Bad Data
- 22. Art or Science
- 23. Targeting
- 24. Locating Databases may be an Art But Using them is a Definite Science
- 25. Proprietary Data
- 26. I am Well Kept & Protected
- 27. Compiled Lists
- 28. List Owners
- 29. List brokers
- 30. List vendors
- 31. Using lists
- 32. Testing lists
- 33. Picking up a small sample
- 34. How big should a test be?
- 36. The concept of random selection
- 37. No creaming while testing
- 38. The concept of partial rollouts
- 39. Part Three: Your Direct Mail Pack
- 40. Strategic Brief
- 41. Messages that stick S U C C S E imple nexpected oncrete redible motional tories © Pareto Fundraising 2009
- 43. Key direct mail tactics Tells a story
- 47. Key direct mail tactics Long V/s Short
- 49. Key direct mail tactics - Personalisation
- 50. Underlining Post Script Questioning Key direct mail tactics
- 51. Lift or Endorsement Letter Key direct mail tactics
- 52. Address Labels visible from back of envelope Premiums Key direct mail tactics
- 53. ORS Sachet in a package asking money for saving children Key direct mail tactics
- 54. Key direct mail tactics Plastic sheet
- 55. Key direct mail tactics
- 56. Key direct mail tactics
- 58. Writing a direct mail letter
- 59. Don’t we on your copy Key direct mail tactics
- 60. Power of You Key direct mail tactics
- 61. Short Sentences Key direct mail tactics
- 62. Key direct mail tactics - Language
- 63. Pitch a small gap Key direct mail tactics
- 64. Key direct mail tactics
- 65. Case for support – its got to have heart
- 66. Key direct mail tactics
- 67. Key direct mail tactics
- 68. Include in letter Acknowledge “my heart goes out to you if you have experienced…. Introduce the signatory Para phrase your mission Case study must be blameless P.S summarises your letter Dollar handles Underline and bold
- 70. Important things to remember
- 71. Let’s make some packs
- 72. Part Four: The Practicalities of DM
- 73. We are ready to print now!
- 75. A4 Paper
- 76. A4 donation form
- 83. Ready to send
- 86. Franking
- 87. Mail Sorting Zip Code
- 92. Happy Mailing
- 93. Printing and mailing your first appeal
- 94. List Buying
- 95. Mail houses
- 97. 3 simple things to renew donors Especially for small NGOs/NGOs in the developing world
- 98. To renew Thank & Ask Inform & Ask Wish them & Ask Compiled from test results achieved in NGOs like CRY, HelpAge India, UNICEF India
- 99. Let’s make some packs
- 100. Pareto Principle (80/20 rule) © Pareto Fundraising 2008 Decile Cumulative Gross Income Count Cumulative Count % of Donors Cumulative % of Donors 1 $47,980,678.80 45 45 0.0% 0.0% 2 $95,961,357.60 292 337 0.2% 0.3% 3 $143,942,036.40 716 1,053 0.6% 0.9% 4 $191,922,715.20 1,291 2,344 1.1% 1.9% 5 $239,903,394.00 2,171 4,515 1.8% 3.7% 6 $287,884,072.80 3,557 8,072 2.9% 6.6% 7 $335,864,751.60 5,712 13,784 4.7% 11.2% 8 $383,845,430.40 10,018 23,802 8.2% 19.4% 9 $431,826,109.20 19,807 43,609 16.1% 35.5% 10 $479,806,788.00 79,193 122,802 64.5% 100.0% 122,802 122,802 100.0% 100.0%
- 101. The Strategic Brief
- 102. Thank you
Notas del editor
- Sean
- Across the world we see that real growth comes from Individuals. The big INGOs lead the way, but small charities follow. And most of the potential is from Legs, MDs and RGs.
- I put this in as Jono’s one says 49% Government, 35% membership and fees…..I don’t think it is inline with this.
- Anup
- F2F, DRTV, EMAIL
- Sean
- Sean
- Sean
- Show the strat brief form
- Tell basketball story? S imple U nexpected C oncrete C redible E motional S tories BUT don’t forget to make the ask.
- NOT a big brochure / newsletter – just a summary
- More you than me
- The problem is big, but the donor can make a difference, UNICEF birthing bag Explain the big target small donations thing
- 1. Ask, ask and ask again. The first ask should be direct and early, within the first couple of paragraphs. "…that is why I am asking you today for a donation of $50…". It should be repeated throughout the letter and on the response coupon
- The specific need your organisation addresses & what would happen if we don’t succeed Why your organisation is best positioned to achieve this goal In what way/s this need is being addressed Why the work needs to happen now
- Target and Deadline: A target amount that needs to be raised, along with a deadline. A reason to get the money in by a certain date. You can always find a deadline. Targets can be based on the cost of something; the generic 'My target is to raise $540,000 by xxx date' is better than none at all.
- First person. I write letters, Pareto Fundraising doesn't. I am asking you to write in the first person, we are not.
- Test
- Thank, Acknowledge
- Let’s see what is happening