1. SECCO
Waleed Nasir | Alejandro Saenz | Soumya Prakash | Anurag Manakikar | Zhuoling Liao
.. a story of how a common work-out problem now has a solution
Information & Innovation | Prof.dr.Désirée M. van Gorp

2. The Washing & Clothes-Drying Industry
Problem
Opportunity for SECCO
Conservative Industry
Lack of Innovation (Product Development)
Game changer
Lead from the front

3. Market Depth
Increased customer loyalty
Increase in health conscious behaviors
Convenience in health information accessibility
Health facilities want to serve their customers
Generation Z and Millennials
Generation X
Increasing number of gym/health facilities and users
Increase in general population
Market Spread
NEW YORK CITY LOS ANGELES CHICAGO
2,486 1,486 1,0931.45 million 1.63 million 0.45 million
Source: The United States Census Bureau | Source: The International Health, Racquet & Sports Club Association (IHRSA), 2014 | Source: Yellow Pages (Yellow Pages, n.d.).

4. What this means for SECCO
SECCO Product Life Cycle development
Transferring the IP rights to other technological and appliances organizations
Become a technological start-up and not a product brand
End-to-end product and business development
Technology & Prototype Generation Distributor or Direct Selling
Delivery at Health Facilities
(Gyms, University Sports Clubs etc.)
Consumer uses SECCO brand
Patent the technology Sell to big corporations Consumers use big company’s brandTechnology & Prototype Generation

5. Target the Niche
Soul Cycle Boutique Fitness Centers
85 Studios
20,000 riders/week
440,000 active riders
Net Income 2014
$112 million
20% of fitness industry
$4.4 billion in revenues
400% increase | 2010 to 2014
A practical, simple and quick way to dry & sanitize sweaty clothes

6. Market Opportunity
Prototype and product development
Launch and Market SECCO clothes drying product
Distributor Network
Direct Selling Model
Capture the Niche Market
IP right selling

7. … lets conquer
Alejandro
Saenz
Anurag
Manakikar
Soumya
Prakash
Waleed
Nasir
Zhuoling
Liao