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Oregon Lodging Association Social Media Marketing

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Anvil Media, Inc.
Anvil Media, Inc.

Kent Lewis of Anvil Media presents on social media marketing fundamentals for the hospitality industry at the Oregon Lodging Association annual conference in Hood River, Oregon.

EmpresarialesTecnología
1 de 26
Managing Your Brand Via Social Media Kent Lewis President Anvil Media, Inc. www.anvilmedia.com
create create create Blogs Media Community Ideas People Businesses Personal Professional Geographic connect connect vote vote connect vote
Why Care About Social? ,[object Object]
Gain industry & consumer insights
Provide affordable customer service
Create & extend brand awareness
Build credibility & thought leadership
Generate measureable ROI,[object Object]
Social Media Success Factors Relevance Value Commitment Honesty Transparency
Google OneBox ,[object Object]
Augments organic & paid
Manage consumer reviews,[object Object]
Social Media: Opportunities Research & Monitoring Your company or clients Competition Industry news and trends Communication & Engagement Understand your audience Identify yourself Offer value Don’t be defensive
Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging
Business Networking: LinkedIn ,[object Object]
Connect key employees
Offers visibility in search results,[object Object]
Create custom content & apps
Measure engagement,[object Object]
Inform & engage constituents
Manage & track via HootSuite,[object Object]
Excellent search visibility
Build industry credibility,[object Object]
Optimize & syndicate
Monitor videos & comments,[object Object]

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