AOE media completed its contract for TYPO3 Enterprise Web CMS as a global solution for the maintenance of all the Cisco WebEx portals in just four months. According to WebEx, the ROI of the entire TYPO3 installation has rsurpassed every previous experience made by Cisco WebEx.

1. Case study: WebEx TYPO3
Relaunch And LoCALIZATION
A global solution for 13 countries and languages
Cisco WebEx is worldwide market leader for online meetings, video and web
conferences. Via WebEx, approx. 28,000 clients and 3.5 Million monthly users
share presentations, applications, documents or complete desktops across the
World Wide Web. AOE media implemented a TYPO3 Enterprise Web CMS for the
global maintenance of all of their web portals in just 4 months.
Challenge
WebEx maintains 13 web portals in nine different languages all over the world.
Previous localizations of these sites had proved very cumbersome: the different
languages had to be translated and “hard coded” by hand into static web pages.
It was decided to take a new route this time, taking TYPO3 as the new global
enterprise web platform. AOE media was commissioned to realize the project.
Special Functions:
• Direct connection with translation agencies
• Unlimited Multi-level language fallbacks
• The Advanced Template Wizard provides editors a fast and easy survey
of almost 100 different FCEs, Grids and Extensions
• A/B/C/D Tracking and Testing lets editors test the effectiveness of
different content on-the-fly
• Fully static publishing to the Akamai Streaming Network
2009 Copyright by AOE media GmbH.
With the new localization
and fallback functionalities,
AOE media has implemented
in just 4 weeks, a Return of
Investment was achieved that
overshadowed every previous
investment at Cisco.
Aldo Bermudez,
Website Globalization
Manager, Cisco WebEx

2. integrated into the new system. With “A/B/C/D tracking and testing” editors are
able to compare language versions and test their online performance. With the
new system the time needed for the localization process dropped dramatically
from somewhere between two and four weeks to approximately … 15 minutes!
Another highlight of the solution are the so-called “language fallbacks”, which
automatically access another web page with the nearest suitable language if the
original language page is not available. This is even possible over several lan-
guage levels! Furthermore, a newly developed FCE concept with an Advanced
Template Wizard offers full freedom for designing web pages or even entire
sites using Flash or AJAX. An elaborate hosting concept through Akamai pro-
vides for maximum performance and accessibility.
Solution
With the migration to TYPO3, not only was a completely new architecture cre-
ated, but in addition, and for the first time ever at WebEx, extensive localization
and fallback functionalities were included to help administer their numerous
portals. The new system provides a direct XML connection to the most com-
monly used translation tools, such as Trados, via a TYPO3 Localization Man-
ager. This workflow enables the user to share documents directly with external
translation agencies. Final translations can be edited directly in the workspace
after import into TYPO3. A side by side preview of the different web pages is also
Result
Besides a clearly improved workflow for employees and editors at WebEx, the
ROI of the Open Source solution overshadowed every previous investment at
Cisco Systems. According to WebEx’s website globalization manager, Aldo Ber-
mudez, a comparable commercial system coupled with its license fees would
have cost around 3,000,000 US Dollars. With TYPO3 the project was realized for
just a fraction of that.
CISCO webex:
Travel less.
Meet online.
About WebEx:
Cisco WebEx is the worldwide
market leader for online meet-
ings, web and video conferences.
In March of 2007 WebEx, with its
3500 employees, was taken over
by Cisco Systems Inc. With 34.9
billion USD in total revenue Cisco
Systems is the second largest
IT company in the world. WebEx
operates web portals in 13 coun-
tries around the world.
AOE media is worldwide market leader for TYPO3 Enterprise Web
CMS solutions. With hundreds of references – among them Bertels-
mann, Cisco Systems, congstar/Telekom or VMware – and 300 custom-
developed extensions for TYPO3, AOE media comes with an impressive
list of successfully realized projects.
Read more at www.aoemedia.com.
AOE media GmbH
Borsigstr. 3
65205 Wiesbaden
Germany
Tel.: +49 (0) 6122 70 70 7-0
Fax: +49 (0) 6122 70 70 7-199
Web: www.aoemedia.com
E-mail: postbox@aoemedia.com