Kian Gould and Adil Raihani giving insights and best practices on how to digitalize travel retail and creating successful digital business models for airports and airlines to increase non-aviation revenues. Don't miss the Q&A section on 35:37.
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Webinar: Securing growth by digitalizing airport non-aviation revenues
1. Kian T. Gould
(Founder & CEO at AOE)
Securing growth by digitalizing
airport non-aviation revenues
Adil Raïhani
(Partner at The Blueprint Partnership)
18. But the market is still growing!? Market yes, spend per passenger no…
SOURCE: TFWA & IATA
Passengers (per leg in billions) 6,7 7,2 7,7 8,3
Travel Retail market (in billion USD) 63.5 62.0 63.5 68,6
$8.27
(2017)
TR
19. Here is what these same passengers roughly spent when not traveling…
SOURCE: eMarketer
$540
$6,030
in Retail
online
20. Planned vs Impulse Purchase
81% 19%
Planned in advance Bought on impulse
89% 89% 85% 32% 30%
Planned purchasing continues to grow
SOURCE: m1nd-set Research 2018
23. Frankfurt Airport | Some early signs of success
↑ 62 % beyond business plan
Customer Growth Rate
+90 €
Additional spend
(by FRA Rewards members)
30 %
Repurchase rate
YTD
Plan
780 %
Avg. Basket increase
(online vs. offline)
Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Jul 17 Aug 17 Sep 17 Oct 17
300,000+ Loyalty sign-ups to-date
24. Steady growth in the premium segment
200+
New loyalty members daily
400€+
Average basket value
37. Highlights I Key KPIs of Collection Point logistics platform
20,000+ parcels
per month
90 seconds average
wait time
10+ monthly parcels
with ATV over 50,000
38. With the highest ever single watch purchase exceeding $1.2 million!
41. The Airport Marketplace Ecosystem
Shopping
Services
Payment
Services Retail / Shopping
Flight Data Hotels
Loyalty
Parking
Valet Services Lounge
Fast Track F&B Ordering
Maps
Rental Cars . . .
Airport Marketplace
Voice
Mobile
API
Touchpoints
42. All the research we conducted
over the last two years shows
that what AOE started at
Frankfurt Airport is the future of
Non-Aviation Revenues!
Peter Mohn, CEO m1nd-set research