This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
5. What is ASO?
App Store Optimization is the process
of driving more downloads for an app
by rising in the app stores search
results.
ASO is the app ecosystem equivalent of
web SEO.
6. But Wait, There’s More…
The app stores are different…
Thus, ASO also includes: Top Charts,
icons, screenshots, ratings, reviews, etc.
7. A Harmonious Relationship
Just like SEO, the best ASO is a full,
well-rounded, marketing strategy.
Search
Rankings
Downloads
Top Charts
Downloads
9. Mobile Is Eating The Web
0
5
10
15
20
25
30
35
May,
2008
May,
2009
May,
2010
May,
2011
May,
2012
May,
2013
May,
2014(E)
Mobile Traffic as a Percentage of Global Internet Traffic
Source: Mary Meeker, KPCB, May, 2013
10. Apps Are Eating Mobile
Percentage of Mobile Time Spent In Apps
Source: Flurry Blog, April, 2013
80
%
13. Does ASO Really Work?
0
1000
2000
3000
4000
5000
6000
Pre-change Post-change
Case Study: Children’s iPhone App
Keyword Research
Focus on more targeted
keywords, low difficulty,
higher volume.
Only change was Keyword
field.
