1. Magazine Title: Simply Extraordinary
Rationale:
The term “Extraordinary” by itself contains a strongly positive meaning, which can
convey magical, supernatural, and delightful feelings about something. The word
“Extraordinary” reminds us of something over-the-top; however, as we want to keep
our magazine’s name exceptional and special yet classic and elegant, the word
“Simply” then comes in to help tone down and smoothen the overall feeling.
Moreover, the word “Simply” and “Extraordinary” rhymed, thus, makes it
comfortable for the mouth as well as promoting recognition. “Simply Extraordinary”
is then the ultimate name of the magazine, meaning that special things in life are not
difficult to reach as there are miraculous things everywhere only if we choose to go
about finding them, which all these magical places can be found easily as they are
collected and offered here in our magazine.
Genre: Travel & Lifestyle (domestic & international)
Mood and Tone: Hip, Modern, Elegant
Target: Male & Female
• Age: 27-35 years old
• Social Status: B to A Class
• Income: 25,000 to 50,000 Baht
Mr. Cullen and Ms. Swan enjoy living the big city life. They prefer hanging out with
friends or families around the center of the city such as Thonglor, Sukhumvit, and
Siam. They love shopping and continuously updating new brand products at Siam
Paragon, Central Chidlom, or Emporium. They are the new generation that work hard
and play hard at the same time. On their free times they love to spend them listening
to good music and reading good books from Kinokuniya. They always have the new
in-gadgets and knowledge about trends and lifestyle. Since they love to work hard,
they often need to escape and get away to some places relaxing and luxurious to
rejuvenate their minds. Moreover, they are always in search for new places and spots
to have fun at.

2. Columns:
Sneak Peek - Calendar showing monthly events, concerts,
exhibitions, performances, festivals, etc.
(Domestic)
Joy to The World - World’s festivals and events: What’s happening
in certain countries around the world
‘IT’ Spot - Must-go spot of the month (Domestic)
Global Spot - Must-go spot of the month (International)
The Perfect Journey - Recommended luxurious trip both domestic and
international
Travelling Partner - Suggestions of new items and gadgets for
travelling
Behind The Scene - Behind the scene of the fashion shoot feature
including photos and a short interview from
the model(s) and production team
Beyond Imagination - On-budget trip with a monthly rotating famous
celebrity who will be given a destination and the
celebrity will have to come up with his/her own
interesting travelling route.
When Arts meets Arch - Introduction of arts and architecture around the
world such as museum, art gallery, theme park,
building, etc.
What’s on the other side? - Monthly knowledge about intriguing cultures to
inspire readers
Tune Up Your Life - Updating new music albums from various music
genres
Pit Stop - Recommendations of 5 to 7 stars hotels and
resorts
Outing & Dining - Introduction of chic pubs and restaurants in
Thailand

3. Celebrity’s A – Z - Celebrity’s beloved items from A to Z which
readers can use the items as their
recommendations while get to know more about
certain celebrities
Unforgettable Pleasure - A celebrity’s most impressive place or excursion
that they most enjoyed and wished that they
could make another visit when they have an
opportunity.
Index
Horoscope

4. Features Pitch:
Storyline
Celebrity’s Inspiration – This feature will cover the story of famous people from
various occupations such as designers, business people, musicians, actors, etc. The
story will explore each famous guest’s ideas, lifestyle, philosophy, and his/her
inspiration in life. An in-depth interview will be made to discover each celebrity’s
personal way to success.
Cover Story – This feature will cover both international and domestic destination.
The destination will be selected according to a monthly sponsor and theme.
For the international destination, the feature will highlight different locations in each
interesting city. There will be thorough recommendations of tourist attractions,
restaurants, and chic places in the city; so that readers have some rough ideas of
where they should visit if they go to that city. The feature will offer in-depth
information about each spot including tips about each place to ensure readers’
absolute pleasure.
For the domestic location, the feature will focus on showing various interesting
unknown districts, towns, or cities in different provinces in Thailand. There will be a
map or route attached to the feature that readers can tear out for their convenience.
Moreover, there will be descriptions about intriguing spots in the chosen area for each
month, so that readers will find it easier to put in efforts to visit the places.
Fashion Shoot – This feature will be an extension of the cover story feature. The
fashion shoot will be done at each monthly chosen spot, domestically, or
internationally. Each monthly location will be selected by each volume’s sponsor. The
shoot will be made by famous photographers in Thailand, who are professionals in
different photographic genre. This story will feature top models or celebrities in
Thailand whose personalities match each monthly theme. Nonetheless, the beauty of
each chosen spot will be emphasized as well as the models’.

5. Self-Pampering – A section that introduces health and wellness centers including
spa, massage, aroma therapy, and other relaxing activities around the world. The
feature will offer the best places to go for all year round; each monthly spot will be
selected from the professionalism of its services and uniqueness. As each spot is
selected, a detailed description about the place, price, methodology or treatment will
be available for readers to make their own evaluation if the place suits their needs.
The founder of each self-pampering place will be given an insightful interview about
the health benefits that customers will receive from their treatment.
Savory – This section offers recommendations of top restaurants in each visited
country. For example, if the issue’s feature’s destination is New York, America, then
the recommended restaurant is Le Bernardin, one of the most internationally accepted
four star seafood restaurants. Moreover, the famous menus and dishes will be given in
this feature with pictures included. The chef(s) will be talking about the origins and
ideas behind their food creations. The story will dig deep into the founding of the
restaurant and how it is run and operated. This section will feature the story about the
background of the founder(s) of the restaurant also.

6. Introductory Paragraphs
Cover Story
If you are looking for a city that can give you a unique feeling that you have never
experienced before, we have the answer for you.
Venice or the ‘City of Water and Bridges’ is one of the most romantic cities that has
been long known for its unique geography, culture, festivals, and attractions. Venice
is located in northern Italy. It’s world-famous for its canals, and especially, gondola;
the classic Venetian boat that allows people to ride on and absorb the city’s views and
atmosphere. As for tourists, Venice provides you with various fascinating places that
will surely guarantee your pleasure while visiting this memorable city including
churches, museums, historical monuments, etc. Now, let’s discover Venice’s
interesting spots!
Self-Pampering
Dating back a few decades, it is undeniable that life was much easier, purer, and less
complicated. Life between work and home was well balanced, which was possibly a
better way to live, one might say. Today, we rarely have time for ourselves, thus, time
has become an essence of a healthy living. Therefore, occasionally, self-pampering in
a deluxe and an exclusive hideaway is needed for both physical and mental well-
being.
Unlike any other typical spas in the country, the Six Senses Spa in Marrakech,
Morocco, has amazingly beautiful outdoor landscapes with indoor treatment quarters
covering an area of 1,500 square meters in total. Undoubtedly, this luxurious spa has
been uniquely designed to be a rejuvenating cocoon for health and wellness concerned
visitors. Its stunning facilities and scenery have made it an absolutely perfect spot for
purification and detoxification in the incredible Morocco city.

7. Savory
Nowadays, for those who love to enjoy pleasures in lives, sufficient and simple living
seem to not be just enough. Luxurious lifestyle has become a new option for our
generation where constant socialization deems necessary, and this makes us go about
searching for better outing and dining spots all most all the time.
In the sophisticated London city, great arrays of food and wine can create strong
dilemmas to its visitors as there are numerous dazzling choices for them to make.
Nonetheless, no one can hardly question the delightful taste of food given by the
Restaurant Gordon Ramsay, which is founded and operated by one of the world’s best
known food creators, Gordon Ramsay. With three Michelin Stars to justify the chef’s
ability in delivering one of the greatest food and unparalleled services in London,
Restaurant Gordon Ramsay is certainly an irresistible spot to pay a visit.