Cabestan is a SaaS multi-channel marketing campaigns management platform founded in 1998 with 60 employees. It has strong roots in email and SMS sending and can manage acquisition and client loyalty needs through personalized and automated marketing campaigns across multiple channels including email, mobile, mail and social networks. Cabestan has over 350 clients worldwide across many industries and manages billions of messages sent annually.

1. SAAS MULTI-CHANNEL
MARKETING CAMPAIGNS
MANAGEMENT PLATFORM

2. DEDICATED MARKETING SOLUTIONS
WHO ARE WE?
SaaS multi-channel marketing campaigns Quickly growing company
management platform Founded : 1998
Team : 60 people
Strong roots in the email and SMS sending
Income: 7.7 M$ in 2011
business
+ 20% growth in 2011
Able to answer the needs of Marketing Directions Cabestan invests 20% of its resources in R&D
in terms of acquisition and client loyalty. International presence:
England, Spain, Portugal, Canada, United-States
Innovation and multi-channel at the center of our strategy.
350 world wide clients Cabestan is part of the Mediapost group,
Active member
All activity sectors expert in client relationship
B2B / B2C
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 2

3. DEDICATED MARKETING SOLUTIONS
OVER 350 WORLD WIDE CLIENTS
RETAIL & BANK & TRANSPORTATION
CATALOG SALES E-COMMERCE FINANCE & TOURISME
HIGH TECH & MEDIA &
TELECOMUNICATIONS SERVICES ENTERTAINMENT CHARITY
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 3

4. DEDICATED MARKETING SOLUTIONS
KEY NUMBERS
2012 trend : August 1st
Number of sent messages 7 billions 4,6 billions
Emails : 6,9 billions Emails :4,5 billions
SMS : 40 millions SMS: 29 millions
S1 2012 trend : August 1st
Number of automated and 72 millions
56 millions
triggered messages sent Emails : 42 millions
Emails : 35 millions
SMS : 30 millions
SMS : 21 millions
Number of hosted profiles 800 millions S1 2012: August 1st
880 millions
Number of clients 350
Autonomous: 60%
Full service: 40%
Cabestan revenue in 2011 7.7 M$ Cabestan revenue over the last 3 years:
2009 : 4,5 M$
2010 : 6.4 M$
2011 : 7.7 M$
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31

5. DEDICATED MARKETING SOLUTIONS
OUR AMBITION
Create a strong link between the client and
the brand through the use of good client
knowledge and personalization.
Global vision of the client awareness
Multi-channel message consistancy
Client life cycle optimisation
Better understanding of the clients’
expectations.
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 5

6. DEDICATED MARKETING SOLUTIONS
A COMPLETE EXPERTISE IN CRM
Client interactions
Email
Point of
sales Data
Mail
management
Mobile
Social
Multi-chanel networks
Analytics campaign
Interface scenario
Email Call center
Website Data quality
assessement Email and
SMS
broadcasting
CRM
tool Transactional Statistical
and service data feedback
emails
Web features
Social roll out
netword
s True extention of your
Statistical and
behavioral information system,
analyzis.
cabestan’s business solutions
Mobile
allow you to increase the reach
and efficiency of your
Call
center
marketing strategy.
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 6

7. DEDICATED MARKETING SOLUTIONS
360 CLIENT DATA MANAGEMENT
Cabestan designs and implement your own multi-dimensional marketing database (Datamart
Marketing). Cabestan centralises all the data incoming from your various data sources and grants a
global view of all the available client data and all marketing interactions.
Information system
Order management, loyalty Clients interactions
program, CRM tool, logistic, client
attention service,…
Collection and update
Web access Multi-channel
Data management marketing campaigns
Website, analytics, transactional Deduplicate, data check, management platform.
data, social networks, mobile,… Bounces, management
rules, normalization,… email, mobile, mail, social
networks
Offline marketing
campaigns feedback and
statistics. Aggregation
& Scoring
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 7

8. DEDICATED MARKETING SOLUTIONS
THE CABESTAN PLATFORM
Synchronised with your database and data sources, the Cabestan platform, available in 5
languages (French, English, German, Spanish and Portuguese), regroups a full range of features that
you need to manage your entire eMarketing strategy.
User rights Data administration Segmentation and Content advanced
management tools behavioural targeting persoanlization
DEDICATED
MARKETING
SOLUTIONS
Multi-chanel marketing Email & SMS Web content Statistics
management system broadcasting tool management & Reporting
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 8

9. DEDICATED MARKETING SOLUTIONS
PERSONALISATION & AUTOMATION
Personalize your web contents and marketing messages in a simple, conditionnal and dynamic
fashion.
CSV files Simple
Data XSL feed
Cabestan personalization
Personalization
Sources XML feed
Platform Conditional according to the
personalization client’s profile
Email content
ONE 2 ONE FEATURES Pre-filled content automation
Dynamic according to distant
Simple personalization (Web, Email, SMS) personalization content: product
catalog, rss feed,..
Conditional personalization (Web, Email, SMS)
Dynamic personalization (Web, Email, SMS)
Templates hosting and management
Complete tracking
Individual tracking
Data feedback in the
database
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 9

10. DEDICATED MARKETING SOLUTIONS
MULTI-CHANNEL CAMPAIGN SCENARIO
Manage your marketing on email, mobile, mail and telephone. Scenarize your acquisition and
loyalty programs and plan your actions on these channels.
Resend Satisfaction
Openers,clickers Online sale
Study D+5
Weekly Non Outlet, promo
ONE 2 ONE FEATURES
newsletter code insentive Confirmation Email & SMS broadcast
buyers D+10
Data export to the external provider for
the mailer, fax campaign or call center
Acquisition, loyalty or life cycle
management tools
Re-send
Trigger marketing
Reactivation
Call center Automated and triggered campaigns.
Non-openers campaign
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 10

11. DEDICATED MARKETING SOLUTIONS
TRANSACTIONAL AND SERVICE CONTENT
Create and send your transactional and service emails thanks to our webservice API and the
mail2API feature. Benefit from an optimal deliverability and real time statistics.
Order confirmation
Trigger Inbox delivery
API
Information WebService Cabestan Message Dedicated IP plan
System / personalization
Mail2API platform (up & cross
Optimal deliverability
web portal (SMTP relay)
selling) White list
SMS Alert
Tracking
Other Adds extra behavioural information about
content the client in the database
sources Reporting
ONE 2 ONE FEATURES
Transactional messages Sender reputation management
Service messages Dedicated IP, dynamic IP management
Electronic administrative content (e- Certification of the email flow
invoice) Optimal deliverability
Powerful API Real time tracking
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 11

12. DEDICATED MARKETING SOLUTIONS
WORKING TOGETHER
Choose the best solution for you
Full Services SaaS Dual mode
You delegate the You use the Cabestan You use the Cabestan
operational aspects of your platform on your end platform on your end but
database marketing are facing a period of high
strategy to our team of You drive the entire activity?
experts strategy from the
conceptual steps to the
You rely on our experience operational ones, including You can rely on the
and expertise on email the analysis of the statistics. cabestan integration team
marketing. to manage your arketing
You can rely on our support campaigns.
You avoid losing time on and project management
the technical aspects and team for any follow up.
focus on the strategic
aspects of your marketing
program.
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 12

13. DEDICATED MARKETING SERVICES
SERVICES
Cabestan stays by your side and offers a full range of extra services on top of its platform.
Email & SMS
Benchmark & Project management Training
campaigns
consulting support
management
DEDICATED
MARKETING
SERVICES
Support Deliverability Service level agreement
(SLA)
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 13

14. DEDICATED MARKETING SOLUTIONS
OUR STRENGHTS
The greatest feature coverage
on the market
Great autonomy
in the day to day use of the platform
Datamart Marketing
expertise
Service quality
Client support
Client loyalty
Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 14

15. SAAS MULTI-CHANNEL
MARKETING CAMPAIGNS
MANAGEMENT PLATFORM
Contact : Anton PANAITESCO
CEO – Cabestan-Canada
625 président Kennedy
H3A 1K2 Montréal, QC, Canada
Tel : +1 514 787 1769
Courriel : anton@cabestan-canada.ca