In the third instalment we present the strategy for the second wave: content. The first wave, channels (Twitter, Facebook, LinkedIn) will primarily be used for broadcasting the content we create at Apegroup. However, the content itself is also part of the social media, we will not own any channels.

1. SocialMedia
APEGROUP
Friday Meeting - 10 April 2015
3/4 Second Wave: Content

2. TheBestAgencyinSwedenonSocialMedia
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015

3. Content2nd wave April 2015
Video Text Slides Newsletter Talks
TheBestAgencyinSwedenonSocialMedia
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015

4. Additional channels3rd wave September 2015
TheBestAgencyinSwedenonSocialMedia
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Content2nd wave April 2015
Video Text Slides Newsletter Talks

5. TheSecondWave
Content
Processes

6. Content
The second wave consist of social medias where we create our own content, that is later
distributed in our channels: Facebook, Twitter, Linked In.
KeynotesVideoText Newsletter Website

7. Medium
Behind the screens
• 1 post
• 10 followers
We will base all our writing on Medium, the
worlds best writing platform. Everyone who is
interested in writing for Apegroup, can be
added as an Editor. Everyone are invited to
write what they want.
TEXT

8. YouTube
ApeTube
• 3 videos (649 views)
• 20 subscribers
This will be the only channel we use for video
content. We will film all hackathons, all talks
and all cases. Daniel Dahlquist will help us
create video content and run this channel.
VIDEO

9. Slideshare
Behind the screens
• 6 slideshares (100-400 views)
• 10 followers
After a presentation has been made, it is
obligatory to make the presentation ready for
public and then upload it to Slideshare.
Eliasson, Graffman, Sköld is going up right
now. Much more to follow.
KEYNOTES

10. Mailchimp
Quarterly Apegroup News
• 0 e-mails sent
• ??? recipients
Where we highlight the most important things
that has happened at Apegroup the last quarter:
news, articles, presentation, cases. Basically the
greatest hits of our content from the last three
months. Sign up in the footer of our website.
NEWSLETTER

11. TheApeweb
Two streams
• Text driven prototype
• Grand re-design with fireworks
We have a core team in place. We have
stakeholders in place. This will be run like a real
project where Graffe, Mange and Olsson are
clients. Focus is total transparency, following
our new service offer to the point and not
owning any channels.
WEBSITE

12. PostingProcess
Keynote speakers: you must inform CHANNELS and provide CONTENT.
Talk
SlideshareYouTube Website
Facebook
Twitter
LinkedIn
Medium

13. PostingProcess
We will use our CHANNELS more and more for CONTENT. And embed it on the website.
News
Website
Facebook Linked In
Twitter
JobsLinked In
Website
New
Employee
Instagram
Event

14. PostingnewsonFacebookandon
thewebsiteissomethingeveryone
atApegroupwillknowhowto,and
havetheconfidencetodo.

15. Progress

16. Webbdagarna
24 - 25 April. #apehack
Den 19e (dagen då vi började promotea på facebook) och fram till helgen efter att
webbdagarna tog slut så dubblade vi besökarna till hemsidan.
Den 27e, två dagar efter webbdagarna fick vi 400% fler som likeade vår sida än
innan. Vi gick från en om dagen, till fem den dagen.
INSIGHTS

17. Twitter

18. TheTwitterGroup
Nils
Design
Wayne
Business
Alek
Tech
Karin
Business
Joakim
Business

19. ProgressMarch
A steady decline…
+63 followers (987)
+27 tweets (495)
-28 impressions (590/day)

20. ProgressMarch
Impressions: From 14 to 18k.

21. Facebook

22. Fredrik
Design
Magnus
Business
Anders
Tech
Johanna
Business
Pernilla
Business
TheFacebookGroup
Marcus
Design

23. Progress
What has happened during March?
+23 likes (443)
+17 posts (0.5/day)

24. ProgressReach
19 Feb we bought an ad!

25. ProgressTypes
Links > Videos > Photos

26. ProgressPosts
Bought: 12,000

27. ProgressPosts
Organic: 900

28. ProgressRanking
Still 12th…

29. LinkedIn

30. TheLinkedInGroup
Johanna
Business
Lotta
Business
Nils
Design
Petter
Design

31. Progress
March
+23 followers (673)
+12 posts (+2/week)

32. Progress
Followers

33. KloutScore

34. Watch HackMingle
ActionPlan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build Web 2.0 - Build
Ape BoatWebbdagarna
Hack Days Eva Hamilton Guldapan ? ?
Blog - Behind the scenes (Web and Process) Ideas & Thinkings
Social
WWW
EVENT
PR
BLOG
?
Third Wave - Added presence
#apehack

35. Merci!
/The Social Media Gurus