Keynote presented during 1o Seminário de Marketing da Serra Gaúcha #SMSG Caxias do Sul, Brazil - April 14th 2015 - Attention Span - Brands and Inadequacy Marketing - Transformative and encouraging Marketing - Customers, Users, Entrepreneur, Brand and Competition - Common place and differentiation - Marketing: to create links - Value = relevant, unique, defensible - Amazon Dash - Market factors (PEST) - 3D printing - Communities and Tribes - Promising businesses - Social Media / Browsers / Devices / Apps - Car share: Uber, Lyft, Zipcar, Car2Go - Arab Spring - Communities: freedom to self-define - Serra Gaúcha Promoted by AMARKS: http://www.amarks.com.br/new/

1. Andre Piazza @AndreAtDell
http://linkd.in/andrepiazza
Andre Piazza @AndreAtDell
#SMSG
Marketing for entrepreneurs
of the future
Strategy, Differentiators and Value

2. What is your
favorite
animation?
@AndreAtDell #SMSG 2

3. “The Story of Anyburg”
Disney Studios, 1957
@AndreAtDell #SMSG 3

4. Attention Span
2000
12
sec
2013
8
sec
@AndreAtDell #SMSG 4

5. sec
Attention Span
@AndreAtDell #SMSG 5

6. Attention Span Evolution
@AndreAtDell #SMSG 6
smartphone

7. @AndreAtDell #SMSG 7

8. @AndreAtDell #SMSG 8
brands
people
aspirations
ideas
resources
opinionsinteraction
We are inadequated.
uncapable.
Demand created at the expense of personal and collective
identity

9. @AndreAtDell #SMSG 9
Who will encourage the
human being
in crisis?

10. @AndreAtDell #SMSG 10
A new dimension for
Marketing

11. Differentiators
Value
Strategy
@AndreAtDell #SMSG 11

12. Customers // Users
CompetitorsEntrepreneur // Brand
@AndreAtDell #SMSG 12

13. Common
place
@AndreAtDell #SMSG 13

14. @AndreAtDell #SMSG 14

15. Differentiators
@AndreAtDell #SMSG 15

16. @AndreAtDell #SMSG 16
For you I’m only a fox like a hundred thousand
other foxes. But if you tame me we’ll need
each other. You’ll be the only boy in the world for
me and I’ll be the only fox in the world for you....
The Little Prince and the Fox

17. @AndreAtDell #SMSG 17

18. Value
• Relevant
• Unique
• Defensible
@AndreAtDell #SMSG 18

19. @AndreAtDell #SMSG 19
Amazon Dash
Immediacy of interaction
need  brand
Why?

20. @AndreAtDell #SMSG 20
Amazon Dash
Why? Convenience

21. Wearables
Computing power attached to the human body
@AndreAtDell #SMSG 21
Why?

22. Market
• Politics
• Economy
• Society
• Technology
P.E.S.Te
@AndreAtDell #SMSG 22

23. @AndreAtDell #SMSG 23
Technology: 3D printing
manufacturing anywhereWhy?

24. Strategy
@AndreAtDell #SMSG 24

25. Differentiators
Value
Strategy
@AndreAtDell #SMSG 25

26. Communities
@AndreAtDell #SMSG 26

27. @AndreAtDell #PCATX13 27
“For millions of years,
human beings have been
part of one tribe or
another.
A group needs only two
things to be a tribe: a
shared interest and a way
to communicate.”
Seth Godin

28. Communities
@AndreAtDell #SMSG 28

29. @AndreAtDell #SMSG 29
#people
intensity of experience
promissing businesses
> >> >
time
the power of communities
#users

30. Social Media / Browser / Devices / Apps
@AndreAtDell #SMSG 30

31. Car share market
resource optimization, convenience, interactionWhy?
@AndreAtDell #SMSG 31

32. Car share market
Cannibalizing taxi cabs market... ... while car rentals remain flat
@AndreAtDell #SMSG 32

33. Arab Spring
social media – a new place to express aspirationsWhy?
@AndreAtDell #SMSG 33

34. @AndreAtDell #SMSG 34
communities
people
aspirations
ideas
resources
opinionsinteraction
We are __________.
free to self-define

35. The road to sales enablement
Differentiators
Marketing of the future
Strategy
Communities
Value
@AndreAtDell #SMSG 35
Person

36. Serra Gaúcha
re-enact your history
@AndreAtDell #SMSG 36

37. Sense of Opportunity
@AndreAtDell #SMSG 37

38. Serra Gaúcha
recall your values
@AndreAtDell #SMSG 38

39. Hosting newcomers
@AndreAtDell #SMSG 39

40. Serra Gaúcha
find your vocation
@AndreAtDell #SMSG 40

41. Technique
@AndreAtDell #SMSG 41

42. Serra Gaúcha
live your purpose
@AndreAtDell #SMSG 42

43. We are Serra Gaúcha.
@AndreAtDell #SMSG 43

44. We are Serra Gaúcha.
@AndreAtDell #SMSG 44

45. Thank you
Andre Piazza @AndreAtDell
http://linkd.in/andrepiazza
@AndreAtDell
Linkedin.com/in/AndrePiazza
Andre Piazza
Slideshare.net/Apiazza