Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
16. eCommerce
MRP
Web analytics
eCommerce
Web
Mobile
Finance
Customer Service
CRM
Claims
BPM
Excel & Access
Data
warehouse
Planning
Email
Customer Service
ERP
Marketing
Social
Media
POS
Field Operations
VOC
26. FORRESTER
Techniques, tools, and technologies that use
data to find models – models that can
anticipate outcomes with a significant
probability of accuracy.
DEFINITION
28. Predictive models can have a delightful,
multiplicative effect on the bottom line
Direct Marketing – 1% response rate
Send marketing mail to 1,000,000
customers at cost of $2 per mailing to sell a
$220 service.
$2 x 1,000,000 $2,000,000
1% response rate means 10,000 customer
will buy service
$220 x 10,000 $2,200,000
Profit* $200,000
Predictive Direct Marketing – 3% response rate
Send marketing mail to 250,000 customers
predicted most likely to buy at cost of $2
per mailing to sell a $220 service
$2 x 250,000 $500,000
3% response rate means 7,500 customer
will buy service
$220 x 7,500 $1,650,000
Profit when using a predictive model* $1,150,000
Traditional
Predictive
* Profit calculation does not include other expenses
A 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Image source: Mike Gualtieri
70% of netflix movies choices arise from recommendations. Paid $1,000,000
Black Friday and cyber Monday. If you are guest you are not doing cooking and cleaning you are hands free.
Image source: iStockphoto (http://www.istockphoto.com/)
Mng: value of customer
Keep for sure…we talk about this a little differently – what if you knew (a) your customer was near your store, (b) it’s likely to be a sunny day, and (c)she interested in a product you’re carrying?
Image source: pandora.com
Image source: istockphoto.com
Image source: Wolfram (http://www.wolfram.com/)
Image Source: pbs
Image source: iStockphoto (http://www.istockphoto.com/), and Mike Gualtieri
Image Source: Mike Gualtieri
Image source: Mike Gualtieri
Image source: Mike Gualtieri
Image source: Mike Gualtieri
Image source: Mike Gualtieri
Image Source: Mike Gualtieri
Image source: iStockphoto (http://www.istockphoto.com/) and Wikipedia (http://en.wikipedia.org/)