This document discusses the differences between the traditional IT model and the emerging app economy model. It outlines 10 steps that can help enterprises transition from traditional IT approaches to embrace app-centric approaches like APIs, mobile apps, and external developers. These steps include viewing existing software through an "app lens", cultivating internal and external entrepreneurs, prioritizing rapid iteration over large waterfall projects, and connecting people through APIs and developer platforms. The document advocates that enterprises evolve their software distribution and monetization to be more like online app stores and embrace new forms of authorization at API boundaries.

1.
The
App
Economy
&
Enterprise
IT
10
Steps
Forward
Kevin Swiber
@kevinswiber
Brian Mulloy Apigee
@landlessness @apigee

2. groups.google.com/group/api-craft

3. youtube.com/apigee

4. slideshare.net/apigee

5. @kevinswiber
@landlessness
Kevin
Swiber
Brian
Mulloy

6. App

10. User Employees Partners Customers
Interface
CRM Partner Portal Customer Portal
HR Supply Chain Management IVR
BI Compliance CRM
ERP Incident Management
Expenses
E-Learning
Machine Internal Partners Customers
-to-
Machine ETL Batch FTP Web Services
EAI ETL Batch API
BPM BPM Query API
Validation EDI
Compliance Web Services

11. App
Economy
vs
Tradi7onal
IT

13. Single
Purpose
vs
General
Purpose
Apps

14. App
Store
vs
IT
Help
Desk

15. Freemium
vs
Enterprise
License
Agreement

16. App
Revenue
vs
Bonus

17. Indirect
vs
Direct
Development

18. App
App
App
App
World of
API
API Internal
User Store Developer APIs Team Systems

19. App
Developer
Internal Partners Customers* Open
*typically
for
SoKware
as
a
Service
providers

20. Entrepreneurs
vs
CIO

21. Sprints
vs
Waterfall

22. APIs
vs
Web
Services

23. “REST”
vs
SOAP

24. ProgrammableWeb
vs
UDDI

25. OAuth
vs
VPN

26. OAuth
vs
SAML

27. Social
Graph
vs
LDAP

28. q View
enterprise
soKware
through
app
glasses
q Marry
rich
capability
with
progressive
disclosure
q Evolve
soKware
distribuTon
into
shopping
✪
q Transform
corporate
bonus
into
revenue
✪
q Blur
-­‐
but
don’t
erase
-­‐
trust
boundaries
q CulTvate
internal,
partner
&
customer
entrepreneurs
q Budget
small,
fail
fast,
iterate
quickly
(don’t
fake
it)
q Elevate
web
services
into
API
product
for
developers
q Solve
authorizaTon
problems
at
the
API
boundary
q Connect
people
to
people
(align
with
real
world)
✪ Out
there

30. App
App
App
App
World of
API
API Internal
User Store Developer APIs Team Systems

31. Ques7ons

32. THANK
YOU
Ques%ons
and
ideas
to:
groups.google.com/group/api-­‐craE

33. THANK
YOU
Ques%ons
and
ideas
to:
@kevinswiber
@landlessness