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Magazine Luiza is a top retailer in
Brazil that operates 800 stores
and nine distribution centers.
It sets itself apart fr...
The business challenge
Magazine Luiza needed to expand beyond a
brick-and-mortar model to meet customer
expectations of co...
How Magazine Luiza modernized its IT
3
Magazine Luiza leveraged Apigee to unite frontend and backend
development efforts, ...
How Magazine Luiza expanded its reach with APIs
4
Magazine Luiza used Apigee to establish its
online marketplace, increasi...
©2017 Apigee Corp. All Rights Reserved.
“Magazine Luiza has taken upon itself one of the most challenging
missions in the ...
Proprietary + Confidential
apigee.com/about/resources
©2017 Apigee Corp. All Rights Reserved.
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Magazine Luiza at a glance (1)

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Magazine Luiza is a top retailer in Brazil that operates 800 stores and nine distribution centers.
It sets itself apart from rivals with its multi-channel sales platform and innovative digital strategies.

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Magazine Luiza at a glance (1)

  1. 1. Magazine Luiza is a top retailer in Brazil that operates 800 stores and nine distribution centers. It sets itself apart from rivals with its multi-channel sales platform and innovative digital strategies. ©2017 Apigee Corp. All Rights Reserved.
  2. 2. The business challenge Magazine Luiza needed to expand beyond a brick-and-mortar model to meet customer expectations of cohesively blending physical and digital retail experiences, and extend its reach to partners. The IT complexity challenge Magazine Luiza needed a way to mask the complexity of its legacy systems and make it easier and faster for development teams to access these backend assets and build new customer experiences. Image: Magazine Luiza ©2017 Apigee Corp. All Rights Reserved.
  3. 3. How Magazine Luiza modernized its IT 3 Magazine Luiza leveraged Apigee to unite frontend and backend development efforts, enabling it to unlock the value of data to deliver modern apps for employees and customers. “We put Apigee in front of everything … I had the front end, the back end, and Apigee in the middle. With that we were able to create … applications to enable customer reviews, or to handle our checkout process, or payments.” -- Andre Fatala, CTO Image: Tecmundo ©2017 Apigee Corp. All Rights Reserved.
  4. 4. How Magazine Luiza expanded its reach with APIs 4 Magazine Luiza used Apigee to establish its online marketplace, increasing the number of SKUs it offers to Brazilian shoppers by nearly 30x, and enabling smaller companies outside Brazil to join the market via APIs. The Apigee platform manages over 100 APIs, which receive 1.1 billion monthly requests, for Magazine Luiza. ©2017 Apigee Corp. All Rights Reserved. 30x
  5. 5. ©2017 Apigee Corp. All Rights Reserved. “Magazine Luiza has taken upon itself one of the most challenging missions in the business world: to transition from a traditional company with a digital area into a digital company with physical stores and the human touch.” 55% 26% 24% How Magazine Luiza swims against the tide Magazine Luiza annual report from management, 2016 increase in eCommerce sales* increase in same-store sales increase in overall revenue (year-over-year) Despite challenging economic conditions in Brazil, Magazine Luiza’s digital transformation has made a significant difference in its financial results. *Results for Q2 2017
  6. 6. Proprietary + Confidential apigee.com/about/resources ©2017 Apigee Corp. All Rights Reserved.

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