Magazine Luiza is a top retailer in Brazil that operates 800 stores and nine distribution centers. It sets itself apart from rivals with its multi-channel sales platform and innovative digital strategies. Magazine Luiza leveraged Apigee to unite frontend and backend development efforts, enabling it to unlock the value of data to deliver modern apps for employees and customers. It used Apigee to establish its online marketplace, increasing the number of SKUs it offers to Brazilian shoppers by nearly 30x, and enabling smaller companies outside Brazil to join the market via APIs.

1. Magazine Luiza is a top retailer in
Brazil that operates 800 stores
and nine distribution centers.
It sets itself apart from rivals
with its multi-channel sales
platform and innovative digital
strategies.
©2017 Apigee Corp. All Rights Reserved.

2. The business challenge
Magazine Luiza needed to expand beyond a
brick-and-mortar model to meet customer
expectations of cohesively blending physical
and digital retail experiences, and extend its
reach to partners.
The IT complexity challenge
Magazine Luiza needed a way to mask the
complexity of its legacy systems and
make it easier and faster for development
teams to access these backend assets
and build new customer experiences.
Image: Magazine Luiza
©2017 Apigee Corp. All Rights Reserved.

3. How Magazine Luiza modernized its IT
3
Magazine Luiza leveraged Apigee to unite frontend and backend
development efforts, enabling it to unlock the value of data to
deliver modern apps for employees and customers.
“We put Apigee in front of everything … I had the
front end, the back end, and Apigee in the middle.
With that we were able to create … applications to
enable customer reviews, or to handle our checkout
process, or payments.”
-- Andre Fatala, CTO
Image: Tecmundo
©2017 Apigee Corp. All Rights Reserved.

4. How Magazine Luiza expanded its reach with APIs
4
Magazine Luiza used Apigee to establish its
online marketplace, increasing the number of
SKUs it offers to Brazilian shoppers by nearly
30x, and enabling smaller companies outside
Brazil to join the market via APIs.
The Apigee platform manages over 100 APIs,
which receive 1.1 billion monthly requests,
for Magazine Luiza.
©2017 Apigee Corp. All Rights Reserved.
30x

5. ©2017 Apigee Corp. All Rights Reserved.
“Magazine Luiza has taken upon itself one of the most challenging
missions in the business world: to transition from a traditional company
with a digital area into a digital company with physical stores and the
human touch.”
55%
26%
24%
How Magazine Luiza swims against the tide
Magazine Luiza annual report from management, 2016
increase in eCommerce sales*
increase in same-store sales
increase in overall revenue
(year-over-year)
Despite challenging economic
conditions in Brazil, Magazine
Luiza’s digital transformation has
made a significant difference in
its financial results.
*Results for Q2 2017

6. Proprietary + Confidential
apigee.com/about/resources
©2017 Apigee Corp. All Rights Reserved.