These are the slides for Apigee's API Workshop webinar "Mapping out your API strategy" by @sramji and @landlessness

1. Mapping out your API Strategy 4.20.11 @ 11:05 PST VOIP or Dial-in (see chat) Brian Mulloy@landlessness Sam Ramji@sramji

2. Welcome to our first webinar.

3. @landlessness @sramji

4. “Rapid API” Workshop Webinar Series Today: Mapping out your API Strategy 10 Patterns in Successful API Programs Pragmatic REST: API Design Fu API Tech & Roadmap Considerations Driving API Adoption

5. Part 1: Mapping out your API Strategy

7. You need a strategy for the explosion in consumption.

10. Do business in the customer’s full context.

12. Align your investments with your customers.

13. Example iPadapp

14. What About Android?

15. And LinkedIn?

16. And Another Partner?

17. And Another Product?

18. Resources Required

19. The Big Bet of Yesterday

20. Many Bets of Today

21. How to Do It All?

22. API Initiatives

23. Internal

24. Partners

25. Open

26. Enterprise API Engine

27. API Value Chain App User API Team World of APIs App Store Internal Systems App Developer API App

28. “ John Musser Programmable Web

29. But how?

30. Let’s break it down

31. Establish Target Segments Engage Developer Channel Set Industry Goal

32. target segments An API should extend your core business into a new part of the market

33. target segments Your core business already has key performance indicators

34. target segments So apply your KPIs to the new market segment you’re targeting with your APIs

35. target segments What is the market impact you need to create in order to succeed as a business?

36. target segments What does the targetsegment need that it is not getting from you today?

37. target segments The answer will be the foundation of your API strategy.

38. developer channel In most cases the channel for your API will be developers, but what do they need?

39. developer channel A profit motive.

40. developer channel Here are the leading profit models for developers today

41. developer channel App sales

42. developer channel In-app purchases

43. developer channel Affiliate royalty

44. developer channel Your advertising spend

45. developer channel Market awareness of their offering

46. industry goal If you don’t know where you’re going, you definitely won’t get there

47. industry goal Partnerships and platform businesses are very different things.

48. industry goal Partnerships are formed to serve a known set of entities

49. industry goal A partner API should be traceable to each partner’s relationship

50. industry goal And support end-to-end business processes

51. industry goal A platform exists to create massive and unpredictable opportunities

52. industry goal All your technology, support, and community decisions will be about surviving the scale of adoption

53. That’s the strategy dimension.

54. The execution dimension is what you already know.

55. Planning. Management. Organization.

56. Putting all this in context gives us a map for our API strategy

58. In summary Open, Partner, or Internal? Align Execution with Strategy (try 9 boxing)

59. Next Time Mapping out your API Strategy 10 Patterns in Successful API Programs Pragmatic REST: API Design Fu API Tech & Roadmap Considerations Driving API Adoption

60. THANK YOU Questions and ideas to: @landlessness @sramji @apigee