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Value Creation Strategies for APIs

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Apigee, Orange, and Dun & Bradstreet discuss strategies to create value with APIs at I Love APIs London 2016

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Value Creation Strategies for APIs

  1. 1. 1 Value Creation Strategies For APIs! Ed Anuff – Apigee" Aurelien Duval-Delort – Orange" Stuart Swindell – Dun & Bradstreet
  2. 2. 2 Ed Anuff @edanuff Stuart Swindell" @DnBUS Aurelien Duval-Delort" @aduvaldelort
  3. 3. Powering Africa & Middle-East Digital Revolution Aurélien DUVAL-DELORT Marketing Director – Open API – Orange MEA 3
  4. 4. • MEA digital revolution requires Telecom APIs
  5. 5. MEA region: digital revolution underway, 100% mobile 1,2Bn SIM cards 25 % use 3G xx % 4G in 2020
  6. 6. Going mobile in MEA region: quite an adventure Between 5 and 30 % smartphone penetration 4 to 20 % banking penetration up to 70% illiteracy
  7. 7. Orange is building a B2B2C platform to help companies go mobile over MEA region one platform multiple open API 20 countries 116M customers
  8. 8. Orange Open API catalog for MEA region SMS USSD Carrier Billing Click 2 call IVR Alias Number Personnalized customer relationship Mobile Payment Orange Money Mobile Connect Identity
  9. 9. Moving to IT-centric business model Deep transformation of Orange Beyond the classic telecom- centric model Data Center / API / B2B2C
  10. 10. An emerging MEA developer community §  Orange 2015 Developer Challenge §  12 countries §  200 K website visitors §  1200 candidates §  Orange Fab startup accelerator §  Tel Aviv §  Abidjan
  11. 11. Challenges to overcome when implementing API strategy in MEA developer-oriented IT commercialization mutualized assets a new culture open minded
  12. 12. • Thank you
  13. 13. Evolving Our Relationships " To Drive Value Stuart Swindell Product Leader Compliance API 13
  14. 14. Nearly two centuries of helping businesses " build their relationship platform The world’s largest commercial database 175 years old More than 240 million company records Our patented DUNSRight™ data quality process 30,000 data sources 5 million updates per day data-inspired relentlessly curious inherently generous
  15. 15. Executives have multiple sources of data to inform their decisions But they’re not synchronized The digitization of businesscreates extraordinary opportunities C R M S O C I A L P R O C U R E M E N T O P E R A T I O N S T R A N S A C T I O N A L B E H A V I O R A L
  16. 16. Data in motion has value Evaluate Integrate Uncovering the value Communicate InteroperateAggregate Relate Disambiguate Meaning Truth Grow the most valuable relationships in business by uncovering truth and meaning from data
  17. 17. What was needed to win? Always On Fast Scalable Accurate 24x7 Highly available with no scheduled down time < 300ms customer response times for key data items Cloud-based architecture that scales on demand Current and consistent data from the best available source
  18. 18. APICustomers D&BProducts Hadoop Ecosystem • Horizontally scalable • Geographically distributed Our Technical Solution RESTful APIs & Cloud-based Vending Marts " • Apigee Edge • DynamoDB • Geo load balanced • Elastically scalable • Highly available • Performant Batch Inputs (<24hrs Cycle Time) Prime Database D&B Data API and Vending Marts Transform and Update Engine Publish Engine Transactional API’s (<300ms, >99.9% uptime)
  19. 19. Q A
  20. 20. Thank you

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