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Shear Madness Final Project Review
1. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 1
2. Introductions
Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests with NHS, choir, freshman
Involved
– mentoring andActivitiesOlympics at BVNW
Extracurricular Special
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 2
3. Introductions
The Client
• AllisonMadness:
Shear Porterfield
– Senior at Blue Valley Northwest
A company
– dedicated to
Project lead
– making haircuts major
Graphic design
unique, fun and
– Interestsfor kids.
special
– Extracurricular Activities
– First haircut through
first date
• Free Haircut Friday
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12/2/11 Allison Porterfield
Allison Porterfield 2 3
4. Introductions
Overview
•• Allison Porterfield requests
Details about the client’s
– Objective: To increase customer base
– Senior at Blue Valley Northwest
through social networking.
– Project lead
– Target Audience: Parents of young children.
– Graphic designhaircuts a fun environment
– Message: Giving major
– Interestswill enjoy.
that kids
– Strategy: Continue with Free Haircut
– Extracurricular Activities
Friday, show Shear Madness’s personality
through social networking and redo their
current strategy for Twitter
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12/2/11 Allison Porterfield
Allison Porterfield 2 4
5. Deliverables
Introductions
What they were using…
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 5
6. Introductions
Competitors
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
http://www.greatclips.com/
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 6
7. Introductions
Competitors
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
http://www.sugarspicekids.com/
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 7
8. Introductions
Comparison
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 8
9. HowIntroductions Different
Shear Madness is
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 9
10. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 10
11. Free Haircut Friday
Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Aubrey Illig
Porterfield
Allison Porterfield
2 11
12. Introductions
• Allison Porterfield FREE is
dominant, catches
– Senior at Blue Valley Northwest
the eye
Circles and Project lead
–
drop shadows
– Graphic design major
creates depth
– Interests
– Extracurricular Activities
9/29/11
10/26/11
Dots branding Porterfield
Allison Porterfield
Allison 2 12
13. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 13
14. Introductions
Competitor Research
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
http://www.greatclips.com/
9/29/11
10/26/11 Allison Porterfield
Allison Porterfield 2 14
15. Introductions
Mailchimp
• Allison Porterfield
– Senior at Blue Valley Northwest
Texture pulls eye in towards
– Project lead
picture
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Aubrey Illig
Porterfield 2 15
Allison Porterfield
16. Introductions
Shear Madness Social Networking
• Allison Porterfield
Shear Madness Twitter
– Senior at Blue Valley Northwest
Shear Madness Facebook
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
10/26/11 Allison Porterfield
Allison Porterfield 2 16
17. Transition to
font easier to
read for text Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 17
18. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 18
19. Introductions Texture
• Allison Porterfield
Movement
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 19
20. Introductions
Comparison
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11 Allison Porterfield
Allison Porterfield
2
12/2/11 18*
21. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 21
22. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 22
23. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 23
24. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 24
25. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 25
26. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests show
Photos
exactly what
– Extracurricular Activities
they do
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 26
27. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest Bright and
– Project lead happy
background
– Graphic design major reflects Shear
Madness
– Interests personality
– Extracurricular Activities
9/29/11
12/1/2011 Allison Porterfield
CAPS Student: xxxxxx xxxxx 2 27
28. Introductions
Client Pitch
• Allison Porterfield increased
• Facebook traffic has
exponentially Valley Northwest
– Senior at Blue
• AsProject lead their responses were much
– you can see,
lower in August compared to the amount I
– Graphic design major
am getting with my posts.
– Interests
• If I Extracurricular this trend in all
– continue with Activities
aspects, Shear Madness will achieve their
objectives.
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12/2/11 Allison Porterfield
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29. Introductions
Client Pitch
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 29
30. Introductions
Client Pitch
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
9/29/11
12/2/11 Allison Porterfield
Allison Porterfield 2 30
