f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
2. SPEAKERS
Guest Speaker:Ted Schadler
Vice President and Principal Analyst, Forrester Research Inc.
Coauthor of The Mobile Mind Shift
Nolan Wright
Co-founder and ChiefTechnology Officer, Appcelerator
24. “Delight is the new normal.”
– GEOFFREY MOORE
AUTHOR, CROSSING THE CHASM AND ESCAPE VELOCITY
25. THE CONTRACT HAS CHANGED
THEN: “Does it work?” NOW: “Does it delight?”
26. A revolution in experience is driving an evolution in the stack
CLIENT SERVER
Early 1990s
One-to-one
Rich UX (GUI)
Distributed computing
Local Network
WEB
Late 1990s
One-to-many
Weak UX (HTML-Based)
Server-centric computing
Global network
MOBILE
Today
Many-to-many
Rich UX (driven by mobile OSs)
Distributed computing
Internet of Things
1990s TO TODAY
30. Insights 2.0
A tablet-based view for business owners that measures and manages key metrics
around app adoption, usage, penetration and quality.
31. API Builder
A point-and-click interface to assemble mobile APIs so developers can focus on
innovation rather than integration
32. Private Cloud
A full range of deployment options spans complete cloud-based convenience to
ultimate control with new on-premises deployment
Public Cloud
Virtual Private Cloud
Private Cloud (on premises)
33. Native SDK Support
Connect, test, measure and manage every app in your portfolio - whether built in
the Appcelerator Platform or native SDK
PlatformCapability Appcelerator SDK
iOS
SDK
Android
SDK
MobileTestAutomation YES YES YES
Mobile App Performance
Management
YES YES YES
Mobile Backend-as-a-Service
(MBaaS)
YES YES YES
Mobile Analytics YES YES YES