Apperian provides a cloud-based mobile application management (MAM) platform called EASE that allows enterprises to securely manage mobile apps across various devices. EASE offers features like app inspection, over-the-air updates, single sign-on integration, and analytics to help enterprises deploy apps, secure data, and gain insights into app usage. Apperian's MAM approach is designed to empower employees through a customizable app catalog while reducing IT burden through its cloud-based, scalable platform.

1. apperian
The Innovative CIO's Discussion of Enterprise Mobility
EMEA Webinar, AUGUST 2012

2. Dear CIO... It is Back to School TIME!
The Past
The Present
The Future

3. Catch-up: Mobility in your company
According to Cisco, July 2012
According to Gartner, July 2012 According to Heavy Reading,
- 95% of organizations permit April 2012
- 90% have already deployed employee-owned devices in
mobile devices, most widely some way - 73% expect an increase of 10
smartphones - 84% provide some level of support to 25% in BYOD requests in the
coming year
- 86% plan to deploy media - 78% of U.S. white-collar - due to their perceived benefits for
the company
tablets employees use a mobile device
for work purposes, 65% of
- 32% provide technical support to
- ~50% estimate that this trend
white-collar workers require
employee-owned smartphones shall reduce their costs and
mobile connectivity to work
- 37% also service employee-owned
- 3.3: expected average number of
improve their customers’
tablets
connected devices per knowledge productivity by 10 to 25%
Panel: 938 qualified respondents from organizations with an in-house data center and
500 or more total employees, from USA, UK, DE, AU, BR, RUS, INDI, CH, JAP) worker by 2014 Panel: 35 operators (mobile, fixed, cable), U.S., Europe, APAC and Central, South Am
Panel: Cisco IBSG Horizons Study of 600 U.S. IT and business leaders
According to Gartner, by 2015, mobile application development projects targeting smartphones
and tablets will outnumber native PC projects by a ratio of 4-to-1

4. Get on the good foot: Why Mobility?
Your company is “pulled” onto mobility You PUSH YOUR company onto mobility
Mobility as an environment request Mobility as a productivity tool
- Part of a “professional package” - Your employees are mobile, need to be reachable
- Mass markets habits, work market competitiveness - Your employees need mobile connectivity
- Employees bring their own devices, want to use them - You have spotted productivity or ROI improvements
- Top management requests it due to personal usage through usage of mobility
- Business partners require you to use similar tools - You are using dedicated devices, or dedicated applications
Your TAKE - BE Innovative Your TAKE - BE ANTIciPATIVE
Your mobility architecture choices shall anticipate:
Manage your move towards mobility in order to:
- future changes and opportunities: there shall be
- create quick wins: mobility usage makes your employees
more and more mobile professional usages, on more advanced
more productive, show it by creating POCs
hardware - the key is to support them openly
- build an adaptable implementation: choose a light
- security needs: in an always changing devices environment
implementation path that shall allow you to deploy mobility as
(new products, unstoppable BYO), the key is to focus on your
soon as you will need it, on employee or corporate fleet
corporate data security

5. who wants what out of mobility?
Functional Head CIO Employee
“How can iPads add value “How can I manage the risk “How can I use the same environment
to my business?” implied by mobility” personally and professionally”
• Growing number of qualitative and • Data protection by removing any possible • Personal smartphones, tablets and apps can
data-leakage, end-to-end be used at work
productive apps
• Team-engagement through crowdsourcing • Scalable and seamless application and user • Professional environment is embedded
management, at all instant within a personal one

6. Mobility empowerment - use apps!
Finance Marketing HR Sales Production IT
Performance Market studies Engagement Sales & Retail Delivery Equipment
Financial indicators Set-up apps
Engineering & Testing Tools
KPIs Panel update Corporate Directory KPIs monitoring Monitoring apps
Supply chain live inventory
Gross margin per SKU Competitive analysis display “Social” Tools for Team Configurators Equipment requests
SKU inventory Sales Wizards
Product Demos Manufacturing
Pricing Tools
Management PR & Comms Performance Order Placement Manufacturing production KPIs
Sourcing processes Manufacturing tools status
Customer community Process Digitization
Expenses
Expenditure and purchase management Measurement & Reporting CRM
Social network feed Training Delivery
signing process a-CRM, o-CRM
follow-up Knowledge Management
Live news watch Employee evolution plan Sales Call Management
Customer segmenting
Financial comms Customer profile
Live feed Business to Business Apps
News reporting Service at the Point of Contact
Bloomberg Self Service CRM
May require:
API/SDKs/Web Services

7. such as...
Finance Marketing HR Sales Production IT
Salesforce.com
BigTinCan sharing app
Expensify expense app
Apperian’s Epicenter RoamBI dashboard app Box.net storage
Retail catalogue app

8. Focus, anticipate, innovate
Define • What is the benefit you are after: which productivity/ROI gain, in which area, on
The benefit which population...
• Establish a potential roadmap of mobile solutions/developments, prioritize
you are after • Specify your needs, your deliverables
• Take your first element of the roadmap
Focus On a first • What is the goal you are trying to accomplish? What kind of a development does
deliverable it require? What kind of hardware? What is company-critical, how critical is it, how
do you want to secure it?
Anticipate • What is your implementation path? - see next slide
Difficulties and • At each of its steps, which kind of difficulties will you encounter, and how do you
next steps intend to address them?
• Innovate: do not take the usual road, take the smartest road
• Choose the solution that allows you to deliver smoothly: consider you will have
Deliver And monitor to change population, application, to update, to explain...
• Choose the solution that allows you what needs to be secured
the results • Monitor the adoption and the performance of your solution, and get feedback,
comments, evaluation from users
Repeat

9. App Lifecycle Gets Apps from dev to [dev] [device]
Acquiring Apps
Understanding App behavior
Securing mobile apps & devices
Managing it all
Deploying Apps
MAM#Lifecycle#
Source Prepare protect manage publish

10. Defining your implementation path
MAM#Lifecycle#
Source Prepare protect manage publish
• Specs of apps
• What is critical to •How do I distribute
protect? the app?
•Specs of associated
• What is the goal?
hardware: minimum
•Is the app secure, • How do I configure
required?
•Which area’s certified, clean? devices: physically or
productivity do we from a distance?
•Specs of use cases
want to improve •Is the channel of
to define employee •How do I ensure
communication •How do I check
environment employees are using
•Is there a public app between the app and which device the
the app properly?
or a service for that, the server secure? employee is using, if
•Shall employees use
or shall I spec and his configuration is
their own devices or • How do I get
develop? • Is the server secure? good-enough?
do they need fleet feedback, extend the
devices? usage, improve the
• Who in the company •Is the employee • Can I have a role-
app?
are the targets? authentication secure based management,
• If BYOD ok, how to
enough? from app to device?
allow non corporate
• How sensitive is the
devices onto the
info? How exposed • Do I need to secure •Should I restrict app
network?
are the targets? the device physically usage?
in addition to all the
•How to configure
above? • How do I audit
devices ?

11. A key choice: MDM vs MAM...
Manage apps? Manage devices?
GOAL: Manage the tasks GOAL: Secure data on
across app lifecycle; device in case of physical
securing, preparing, loss or employment
protecting, managing & termination
deploying apps
MAM MDM
empowerment insurance

12. ... may actually not be an issue
MAM MDM
✦ Non-invasive approach, ideal for all ✦ Device-invasive “lock-down”
devices including BYO device policies approach for corporate issued &
kiosk devices, not BYO devices
✦ Manages all aspects of deploying apps
in the enterprise ✦ Device security protects after
physical loss by wiping device
✦ Continually protects apps and data
while in-use against malware ✦ Complex configuration settings for
IT Admin
✦ Cloud-based
✦ “MAM” = App catalog
✦ Admin intuitive & simplified
Both approaches are actually quite complementary
- depending on your need, you may first choose one, then add the other-
It all depends on your defined priorities and the features focus

13. The quote
Alan Murray, our SVP of products:
"If the corporation owns the device, it should manage it.
When is it valid to manage the application? Always."

14. Typical MAM Activities
MAM#Lifecycle#
Source Prepare protect manage publish
✓ Inspect apps for non-conformance & malware
✓ Apply set of policies to an App file with no coding
✓ Install Apps over-air to multiple devices to scale
✓ Provide private app catalog to deliver custom apps
✓ Create analytics on app usage by user/app/group
✓ Collect user feedback & ratings on apps

15. EASE: a MAM Platform
Custom Market
apps place Admin portal Catalog
inspect secure extend personalize Analyze engage
AppBus
Enterprise App Services Environment (EASE)
inspect secure extend personalize analyze engage
✦ Code check & ✦ Device wipe ✦ SDK: notifications, ✦ Custom EULA ✦ App Inventory ✦ App ratings
reporting ✦ Device lock ver checking & ✦ Branded catalog ✦ Usage reports ✦ Crowdsourcing
forced updates
✦ Signing validation ✦ App delete ✦ App categories ✦ Device details ✦ Beta testing
✦ SSO (SAML 2.0) segmenting
✦ App wrapping: data integration
✦ Limit app access by
✦ Malware detection
encryption, copy/ role
paste prevention,
required passcode
✦ App-level VPN

16. EASE overview
✦ Cloud-based MAM solution
✦ Controlled user access
✦ Push notifications
✦ Over-the-air updates
✦ Centralized admin console
EASE ✦ App inspection for malicious code
✦ Customizable App catalog
✦ Reporting
✦ MDM device registration & device
protection
✦ App-level security policies

17. Worker benefits
• Role-based catalogs
• Highly customizable
• App ratings for dev feedback
• Crowdsourcing for idea curation
• Secure content streaming

18. IT benefits
• Minimal IT effort
• Cloud-based & scalable
• Support for:
• Enterprise SSO
• BYOD, corporate-owned & kiosk
device support

19. We Drive Mobile ROI in byod environments
Cloud ✦ Instant deployment with no cap-ex
Platform ✦ Mobile App Management provides a full suite of
technology for everything from SDK to device
Security ✦ IT policy control for BYO devices with end user
satisfaction and higher adoption

20. About Apperian
Privately held & well funded backed by top-tier Strong Partner
venture firms; iFund’s only enterprise investment Ecosystem
Company to Watch
Leading cloud-based mobile application
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management platform for the enterprise.
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Rapidly Expanding Customer Base

21. Thank you!