As we close out the year there's no better time to think about your plans to make the most of 2015, and what better way to start than with exciting new marketing strategies? We hope you'll join NY Times best selling author Jay Baer and Erica Campbell Byrum, Director of Social Media at For Rent Media Solutions, for an eye-opening presentation on the power of "useful marketing"for property managers. Flip through the slides to learn even more.

1. YOUTILITY
Grow Your
Business with
Help, Not Hype

3. #AppfolioChat @JayBaer @EricaCampbell

4. Being a Great
Marketer is
Harder Than Ever
#AppfolioChat @JayBaer @EricaCampbell

5. 3 Reasons Why…
#AppfolioChat @JayBaer @EricaCampbell

6. 1. Consumer
Behavior Change
#AppfolioChat @JayBaer @EricaCampbell

7. (415) 655-0059 Access Code: 449-241-584 @HomesPro #SecretsWebinars
@JayBaer @EricaCampbell Youtility for Real Estate
1977: 31.5 rating

8. (415) 655-0059 Access Code: 449-241-584 @HomesPro #SecretsWebinars
@JayBaer @EricaCampbell Youtility for Real Estate
2014: 6.9 rating

10. 2. Real-time
Reputation
#AppfolioChat @JayBaer @EricaCampbell

11. #AppfolioChat @JayBaer @EricaCampbell

12. #AppfolioChat @JayBaer @EricaCampbell

13. #AppfolioChat @JayBaer @EricaCampbell

14. #AppfolioChat @JayBaer @EricaCampbell

15. #AppfolioChat @JayBaer @EricaCampbell

16. Reputation
management is a
spectator sport
#AppfolioChat @JayBaer @EricaCampbell

18. 3. Enormous
competition for
attention
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19. #AppfolioChat @JayBaer @EricaCampbell

20. #AppfolioChat @JayBaer @EricaCampbell

21. #AppfolioChat @JayBaer @EricaCampbell

22. #AppfolioChat @JayBaer @EricaCampbell

23. You are
competing
against people we
actually LOVE
#AppfolioChat @JayBaer @EricaCampbell

24. What should you
do now?
#AppfolioChat @JayBaer @EricaCampbell

25. Stop trying to be
amazing, and
start being useful
#AppfolioChat @JayBaer @EricaCampbell

26. The difference
between help and
hype is just two
letters, but they
make ALL the
difference
#AppfolioChat @JayBaer @EricaCampbell

27. #AppfolioChat @JayBaer @EricaCampbell

28. #AppfolioChat @JayBaer @EricaCampbell

29. #AppfolioChat @JayBaer @EricaCampbell

30. $150,000 in new leases

31. (415) 655-0059 Access Code: 449-241-584 @HomesPro #SecretsWebinars
@JayBaer @EricaCampbell Youtility for Real Estate
YOUTILITY

32. Youtility is
marketing so
useful, people
would pay you
for it
#AppfolioChat @JayBaer @EricaCampbell

33. #1 real estate
book on Amazon

34. #AppfolioChat @JayBaer @EricaCampbell

35. We need more information than ever
#AppfolioChat @JayBaer @EricaCampbell

36. #AppfolioChat @JayBaer @EricaCampbell

37. Relationships are
created with
information first,
people second
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38. ManausaUSA.com
#AppfolioChat @JayBaer @EricaCampbell

39. #AppfolioChat @JayBaer @EricaCampbell

40. Teach better and
you’ll sell more
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41. Create Youtility
Throughout the
Funnel
#AppfolioChat @JayBaer @EricaCampbell

42. (415) 655-0059 Access Code: 449-241-584 @HomesPro #SecretsWebinars
@JayBaer @EricaCampbell Youtility for Real Estate

43. Top of the funnel
Youtility
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44. NakedPhilly.com
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45. TheCassinaGroup.com
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46. Middle of the
funnel Youtility
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47. Decentralize your Youtility
TacomaJones.com
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48. #AppfolioChat @JayBaer @EricaCampbell

49. Bottom of the
funnel Youtility
#AppfolioChat @JayBaer @EricaCampbell

50. (415) 655-0059 Access Code: 449-241-584 @HomesPro #SecretsWebinars
@JayBaer @EricaCampbell Youtility for Real Estate
New customers read
105 pages on average
Riverpoolsandspas.com

51. The Bozzuto Group
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52. Transparency and
Humanity are
Differentiators
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53. #AppfolioChat @JayBaer @EricaCampbell

56. Give Yourself
Permission to
Make the Story
Bigger
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57. Youtility is a
Process, not
a Project
24.7% sales increase

58. Youtility is a
Process, not
a Project
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59. The ForRent.com
Youtility Journey
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60. #AppfolioChat @JayBaer @EricaCampbell
Developed
Personas
Identified Gaps in
Content &
Brainstormed
Built an Editorial
Calendar

61. Top of the funnel

62. Top of the funnel

63. Middle of the funnel
eGuide
Infographic
Blog Post
Series
Facebook Media Buy
Pinterest Contest

64. Bottom of the funnel

65. Are You Ready to
Create Marketing
So Useful, People
Would Pay For It?
#AppfolioChat @JayBaer @EricaCampbell

66. #1 real estate
book on Amazon
#AppfolioChat @JayBaer @EricaCampbell

67. Questions?
#AppfolioChat @JayBaer @EricaCampbell