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Coveted Customer Experience: How to over-deliver on what residents care about most
1.
1 2022 ©
AppFolio, Inc. Confidential Coveted Customer Experience: How to over-deliver on what residents care about most Presented by: Jay Baer Date: March 15, 2022
2.
2 2022 ©
AppFolio, Inc. Confidential We’ll monitor the chat throughout this session to answer your questions and respond to comments To ask a question at any time, please use the built-in Zoom Q&A and chat windows Before we get started
3.
3 2022 ©
AppFolio, Inc. Confidential Hall of Fame Speaker, New York Times best-selling author, internet pioneer, entrepreneur, and the most inspirational expert on marketing, customer experience, and customer service Jay Baer Presenter
4.
Hi! I’m Jay
Baer
5.
6.
The EXPECTATION EQUATION: “Customer experience” is
the difference between what residents think will happen, and what actually occurs
7.
8.
9.
Exceeds expectations so much
that low price and operational perfection are not required Coveted Customer Experience
10.
11.
COVETED CUSTOMER EXPERIENCE THINK SMALL to create
12.
Think small.
13.
Think small.
14.
Think small.
15.
16.
Speed is now
interpreted as caring
17.
18.
205 DAYS
19.
205 DAYS
20.
21.
Within 90 days, how
can you be 15% faster?
22.
23.
You must close
the “uncertainty gap”
24.
25.
Within 90 days, how
can you be 15% more clear?
26.
“ Text “CCX”
to 66866
27.
28.
EMPATHY = the ability to
understand and share the feelings of another person
29.
30.
31.
Empathy doesn’t require
exceptional effort
32.
Within 90 days, how
can you be 15% more kind?
33.
34.
Design Your 9 Think small(er)
35.
1 2 3 1 2 3 1 2 3
36.
Exceeds expectations so much
that low price and operational perfection are not required Coveted Customer Experience
37.
38.
39.
40.
“ Text “CCX”
to 66866 JayBaer.com
41.
5 2022 ©
AppFolio, Inc. Confidential Q&A
42.
6 2022 ©
AppFolio, Inc. Confidential 6 2022 © AppFolio, Inc. Confidential Deliver a great experience Keep books & report results Operate & optimize your properties Market & lease successfully Increase team productivity Manage & grow your business Remarkable service Exceptional ease-of-use Groundbreaking innovation Insights you can rely on Unified system architecture Real-time, accurate data Better decision-making Built for scale Performance Insights Workflow Management Enhanced control & access Revenue Management AI-powered automation Powerful integrations Unparalleled mobility Anywhere, anytime, on many devices Smart Leasing Smart Maintenance Smart Accounting A deeper, richer API Seamless user experience Marketing, Smart Home & more One powerful platform
43.
7 2022 ©
AppFolio, Inc. Confidential Want to learn more about how AppFolio can help your team focus on the work that matters? Poll
44.
Turn the tide How to
turn challenge into opportunity by reimagining real estate workplaces AppFolio Wave Summit | April 12, 2022 | 100% Free Keynote speaker Steve Cadigan Register today!
45.
9 2022 ©
AppFolio, Inc. Confidential Source: Ullamcorper Vehicula Dolor Pharetra Dapibus Enjoy lunch on AppFolio If you registered and attended via Zoom, check your email for a redemption code
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