The document discusses how property managers can use social networking to engage with current and potential residents online. It recommends establishing a presence on sites like Facebook, Twitter, and blogs to communicate with residents, generate leads, and improve resident retention. It provides tips for getting started with social media, including claiming business profiles, posting engaging content, responding to feedback, and monitoring online reputation.
Can I confirm how much time we have together today?
Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
There are many ‘goals’ to focus on, but here are the easiest to impact first: 1 - -Improved resident communications = better service = better retention. Your residents are talking – make it easier to be part of the conversation and hear what they ’re talking about. 2 = Generate Leads = Drive traffic back to your website where you have your vacancies listed. Opportunities to get more people to connect with your company – outside of your website. Expand your online presence so you are in more places where people can find you. Using social media tools like Facebook, blogging, etc makes it easier for your current residents to refer to new prospects ----- These goals sound good, right??
But really we ’re too busy!
But really we ’re too busy!
But really we ’re too busy!
Give your residents a voice and a place to be heard
5 Steps
What is interesting to you? What would you take time to go back and read about?
Give your residents a voice and a place to be heard
Give your residents a voice and a place to be heard
Many of these recommendations come from Charity Hisle from Socially Engaged Marketing – she is a great resource and wrote an eBook for us on How to Manage Your Online Reputation. Www.sociallyengagedmarketing.com
1 – You need to have a website that looks professional –your social networking ‘work’ drives people back to your website. This is a key area you’re trying to direct traffic back to when finding new business - it has to look good. -- Find your vacancies -- Contact you -- Highlight your strengths and company values -- Look professional / build confidence
The 3 rd key ingredient to start is prioritizing your effort by scheduling a few hours in your calendar. If you don ’t make the time to listen to your community and have a conversation then you won’t see any results.
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Point them to the PM.com Handouts
Multimedia – can improve search results / search rankings
Multimedia – can improve search results / search rankings