Why You Can’t Afford to Skip Video Tours (Property Management Industry)

Why You Can’t Afford to Skip
Video Tours

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So You Run A More Successful Business
#AppFolioChat | @AppFolio | @IREM|@videotourcoach

IREM
Community of Professional Real Estate Managers
•Advancing the profession – all property sectors; from site to CEO
•Memberships
•Credentials – CPM®, ARM®, ACoM, AMO®
•80 U.S. Chapters; 14 International Chapters
Property Management Education & Professional Development
•Core competencies for success…and more
•Maximize the value of real estate assets
•Classroom, online, conferences
Industry Knowledge and Resources
•Asset/financial management, leadership, talent management,
managing the management company, building operations
www.irem.org
Good managementmatters….wherepeoplelive, work,and shop

Today’s Presenter
• Owner / Broker – 30th year
Home Property Management in Florida
• Industry Educator (NARPM, Realtor
Association, Conference Speaker)
• Founder of VirtuallyinCredible.com
• Creator of ‘Reality Video Walkthrough
Tours’
Todd Breen,Virtually inCredible

Todd’s Background
• Began shooting inspection videos in 1994
• YouTube channel has 100’s of video tours
• Trained 1,000’s of Property Managers to shoot
videos

Polling Question
A) Yes – A lot!
A) Yes – Sometimes
A) No, Not Yet
AreYou Using VideoWalkthroughTours Today?

Why Video?
• People
• Profits
• Pollution!
Part 1 - Benefits
Part 2 – Getting Started
• Equipment
• Training
• Motivation!

Benefits to Property Managers
“Units we market using video
walkthrough tours rent twice as
faster than those without video tours.
These units rent in half the number
of showings compared to units with
no video tours”
Brad Larsen
San Antonio, Texas
Cut vacancyperiods & showingsin half
147 subscribers
60,984 views
Joined March 10, 2008

Benefits to Profits
“Property Owners love our video
marketing and inspections. This
helps close more new listings for
us every month.”
Andrew Dougill
Tampa, Florida
Easilysign up more new biz
266 subscribers
105,539 views
Joined March 7, 2010

Benefits to Home Shoppers
“The video tour was the deciding
factor in our decision to see this home
– and rent it before seeing any
others.”
John B. moved from NYC to Delray
Beach, FL
VideoTours Narrow Search
219 subscribers
150,843 views
Joined February 16, 2010

Benefits to Tenants
“THANK YOU for only interrupting
us to show the property one time!
We will rent from you again!”
Jen & Gabe
Military Tenants
Fewershowingswhileoccupied
219 subscribers
150,843 views
Joined February 16, 2010

Benefits to Environment
• Reduce traffic
• Reduced petroleum use
• Reduced fuel emissions
Fewershowingsmeans
How much pollution do rental property showings
create?

Stats:
42 million rental households @ 15% annual turnover =
6 million vacancies shown & rented every year
(source: US Census Bureau 2012 )
1 gallon of gas/showing creates 20 pounds of carbon dioxide
Video tours cut required number of showings in half
If every rental manager in USA cut their number of showings in
half with video walkthrough tours, how much could we improve
our air quality?
US CensusData

Polling Question
What is the averagenumberof showingsrequiredto fill your
vacancies?

Home Property Management is committed to protecting our
natural resources and reducing any negative impact to the
environmental across our operations, including air water and
waste. That’s why we use innovative Video Walk Through
Tours to show our available properties online, reducing
harmful carbon dioxide emissions from needless property
showings, and reducing America’s dependence on expensive
foreign oil.
http://www.homepropertymanagement.com/green-initiative/
“Our Commitment to EnvironmentalExcellence”

“We looked at hundreds of homes online”
• How can we make our listings
stand out from the crowd?
• Photos and written descriptions
connect with only one of the four
ways we remember & process
information
• Reality Video walk through tours
connect with all four levels of our
memory processing systems
VideoMarketingStrategies
to IncreaseOnlineSales
The Neuroscience of Video
Dr. David Peterzell, Ph.D Ph.D

For the scientists in the audience 
Video is FOUR TIMES easier to remember than photos

How to Shoot Video Tours
• See sample video tours shot by
property managers
http://virtuallyincredible.com/vide
o-tours-training/
• Watch tours as if you were a
home shopper vs. movie critic!
• Watch 8 part series on how and
why to use video in your
business
If you can walk& talk at the same time, you can do this!

Viewer Engagement Tips
Register for free access to training at www.virtuallyincredible.com
Complete VideoTrainingSeriesavailablefree

Describethe floor plan whenyou enter the front door

Describethe floor plan at hallways and top of stairs

Hold still! Rewardthe viewerafter walking

• Transfer your enthusiasm to the
viewer
• Describe features and then
benefits
• Get the best wide angle lens
possible
Transferyour enthusiasm

Equipment – WideAngle Lens

Equipment for Smartphones
• http://virtuallyincredible.com/recommended-video-equipment/
• HDhat Kits for Smart Phones
• $300 - $600
• Discount code: VISAVE
• Pro – makes great videos!
• Pro – best super wide angle
• Con – delicate gear

Equipment for Smartphones
• http://virtuallyincredible.com/recommended-video-equipment/
• Kits for Smart Phones
• $150 - $550
• Pro – Durable Gear
• Con – Wide Angle

WiFi Equipped Cameras
• Samsung Galaxy Camera
• Video light kit & handle
• $350 + $80
• Pro – durable gear
• Pro – not your cell phone!
• Pro – SD card is removable
• Con – mid range wide angle

Upload Directly to YouTube

Get link from YouTube

Paste Link into PropertyAd

What Home Shoppers See…

Video Tours on Your Website!
What home shoppersexperienceon your website
SEO Benefits of videotours
• Time on Site
• YouTube shares

Should I Shoot My Own Videos?
• Ray White Real Estate
sells over $20 billion
annually
• Professional produced
videos on YouTube
• How does this compare
to my Property
Management Company?

Outsourced vs. In House Video Tours
Outsource Videos In House Videos
Cost $200 per video tour Free
Time 2 hours 15 minutes
Viewer Perception Routine Marketing ‘Reality Intrigue’
Memorability Another ‘slide show’ As if I were there
Best Conversion Call for showing Virtual Transaction

Internet Connection Speed
• Get the fastest upload speed!
• Pay only a little more
• Most videos will load in 5
minutes depending on your
upload bandwidth
• Call you ISP and order
maximum upload bandwidth

A LookAhead
• Videos continue to become
easier to shoot & share!
• Customers expect videos
• Property Managers who don’t
offer video will continue to
lose market share

Next Steps
• Visit www.VirtuallyinCredible.com
• Register to view ‘How To Shoot Video Tour’ training (free)
• Latest equipment recommendations
• Subscribe to Video Mastery Service - ‘we do it for you’
• ‘Hands On Video Workshop’ at Appfolio Customer Conference

Thank you!
QuestionsandAnswers

Why You Can’t Afford to Skip Video Tours (Property Management Industry)

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