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Back in the day, making your product or service incrementally better and cheaper was a slam-dunk formula for business success. But those days are long gone. In this infographic, we’ll take a look at six misconceptions about business transformation.
Here’s the thing. In the digital economy, organizations are under relentless pressure to keep up with exploding expectations, and fast-moving digital trends.
Perhaps this is why 87% of Global 2000 companies said they were planning digital transformation projects in 2017, according to a recent LTM survey. And why 54% of respondents ranked digital transformation as their number one corporate priority.
So, here’s a rundown of some popular misconceptions about digital transformation, and why you shouldn’t believe them.
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Six Myths of Digital Transformation Debunked
1. 6
the
truth
Myths
of Digital
Transformation
Debunked
Digital transformation
is a technology challenge.
of digital transformation
plans failed in last year.84%
Focus on optimizing
your business processes.
the truth
the truth
the truth
There’s nothing wrong
with making incremental
process changes.
Traditional companies
can’t adapt to operating
in the digital economy.
The best place to start
your digital
transformation journey
is in the front office.
If you get that right,
amazing things
can start to happen,
that just were
not possible before.
A better place to start is
with back office automation,
including Robotic Process Automation (RPA)
and Artificial Intelligence (AI).
Digital transformation affects
the entire enterprise
from IT to business.
Customers want
personalized service,
not automation.
In tech adoption,
It’s better to be
perfect than early.
Many of the digital juggernauts
have benefited from first mover
or early mover advantage.
Remember, in the digital world
it is more important to be early
and less important
to be perfect.
Accelerate
your business
today.
Learn more
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A lot of businesses think that digital
transformation is a marketing activity
or a customer experience initiative.
Or you can have pockets of digital here
and there. But digital transformation is
about operating in a whole new way.
Vijay Gurbaxani
Founding Director
the Center for Digital Transformation
University of California, Irvine
The most successful
traditional companies are
transforming operations
and the customer experience.
Customers do want personalized service,
but they don't care whether
it's from a robot or a person.
And the next digital wave,
because it involves
transformation of knowledge
tasks, is going to be even
more dramatic.
Stephen Andriole
Professor of Business Technology,
Villanova University
Unfortunately, too many companies
talk a good digital transformation game.
The problem is, they’re just thinking
about being a fast caterpillar,
not a buterfly.
George Westerman
author of „Leading Digital:
Turning Technology
into Business Transformation”
It’s essential that digital
transformation not just
be about process, but also
about freeing up people
to do high-value work.
Clay Richardson
Co-Founder & CEO
Digital FastForward
the
truth
Some experts warn that lots of traditional industries
– that haven’t been hit by disruption –
will be hit hard by emerging technology
in 2018 and beyond.
2
nd
Myth
1
st
Myth
3
rd
Myth
4
th
Myth
5
th
Myth
6
th
Myth