1. The Perception & Reality (So Far!)
of iOS 8 ASO

2. Who I Am
VP, Customer Success
May 2012 - July 2014
Manager, Strategic Accounts
App Store Analytics
July 2014 -

3. Why I’m Here
iOS 8 ASO Perception
iOS 8 ASO Reality
iOS 8 ASO Tips and Emerging Best Practices

4. The New iOS 8 ASO Landscape

5. “How do I take advantage of
the iOS 8 App Store?”

6. We Waited For Better Adoption...
Fiksu iOS 8 Tracker. https://www.fiksu.com/resources/ios_8_tracker

7. ...And Then Took a Survey
What do you think about ASO-related iOS 8
developments?
What have you done so far?
How effective has it been so far?

8. The Basics: Where Are You Located?

9. The Basics: What’s Your Primary Market?

10. The Basics: What’s Your Secondary Market?

11. The Basics: What’s Your Vertical?

12. Potential to Drive More Downloads

13. Potential/Promise Doesn’t Always Lead to Action

14. Opinions Aside - What’s Been Effective So Far?

15. Creating App Previews Takes Time - Get Started!

16. Seeing the Impact Also Takes Some Time
Highest download
impact seen
29-36
days
after first releasing
the App Preview.
Average download
impact after that time?
+16%

17. Different result layout + Less pressure for top 10

18. Different result layout + Less pressure for top 10

19. Related Searches: Keywords, Keywords, Keywords
hotels → cheap flight → air flight → aircraft carrier games

20. To Wrap Things Up...
16% in downloads,
on avg. after 29-36
days
● App Previews take
a while to create -
start now!
28% avg. downloads
increase
● Expand your
search footprint
● Relevance drops
after 2-3 depths
24% avg. downloads
increase
● Consider softening
ranking limits
● Optimize search
results
appearance to
catch user’s eye
● More keyword
ideas

21. Thank You