Scoop & Move server apps across datacenter and cloud environments without requiring any OS. AppZero automates and makes the process of moving multi-application workloads fast, easy and reliable, providing enterprises with an on-demand approach for running server-side apps when and where they want.

1. Cut Your Microsoft License Costs in ½
Scoop and Move your Server Apps to VAA
Mark Yohai & Greg O’Connor – May 27, 2010

2. Housekeeping
• Please
Participate
• Use the
GoToWebinar
controls to ask
questions
• We’ll take most
at the end

3. Today’s Topics
• Virtualization’s Next Phase
• Focus on what’s critical: The App
• AppZero in Action
• Q&A
• Next Steps

4. Virtualization's Next Phase
% of x86 Workloads Virtualized • “This next wave in
50
adoption is what IDC
45
40
terms Virtualization
35
30
2.0, and it will be
25
2011
2012
supported not just by
20
15 2009
2010
the Global 2000 but
10
5
also by the Global
0
2009 2010 2011 2012
200,000.” – IDC, Aug
2008
WW Spending on Server Virtualization Software
6
5
• “Cost stands out as
4
the biggest inhibitor to
3
2009 2010 2011 2012
companies virtualizing
2
these remaining
1 systems” – IDC, Aug
0
2009 2010 2011 2012
2008
Source: Microsoft Partner Network 2010, Gartner, IDC, 2009, 2010

5. The Next Phase ( continued )

6. AppZero Perspective:
• High Software Costs
Its • Long provisioning
About times
• Costly Management/
The Lifecycle
• How to leverage
App! Cloud?

7. AppZero Extends Server Virtualization to the App
App App App App App App
App App App AppZero AppZero
OS OS
Windows Virtual Machines AppZero Virtual Machine Virtual Machine
App App App
OS
Application OS OS OS ESX Server
OS ESX Server
Physical Server
Physical Server
Physical Server
Physical Server
Server Virtualization App Virtualization
Data Center 1.0
2010-2025
Pre - 2001 2001 - 2015
Server Software
Consolidation Consolidation
App Mobility

8. Installing an App…Changes the OS
App
Server 2003

9. AppZero isolates those changes
A Virtual Application
Appliance ( VAA ) is
a collection of files
that includes
Everything the App
needs … but with
ZeroOS
VAA
Server 2008

10. VAA’s are 100% Mobile
VAA
Physical Virtual Datacenter Cloud

11. Server Consolidation: Value
App App App
App App App
CPU CPU CPU
App App App
App App App
Server App App App
CPU CPU CPU
Consolidation
App App App
App App App
CPU CPU CPU
App App App hypervisor
CPU CPU
CPU CPU CPU
• 12 x Physical Server • 1 x Physical Server
• 12 x Space • 1/12 x Space
• 12 x Power/Cooling • 1/12 x Power/Cooling

12. Software Consolidation: Value
App App App
App App App
appzero
App App App
App App App
appzero
App App App
Software App App App
Consolidation appzero
App App App App App
App
appzero
hypervisor hypervisor
CPU CPU CPU CPU
• 2 x MSFT Datacenter Edition • 1 x MSFT Enterprise Edition
• 2 x MSFT Sys Center Datacenter • 1 x MSFT Sys Center Enterprise
•12 x OS to Patch • 4 x OS to Patch

13. Software Consolidation: Value
Capital Cost Reductions Server Server + Software Percentage
Consolidation Consolidation Initial Savings Savings
MSFT Operating System Costs $ 5,998 $ 2,997 $ 3,001 50%
MSFT System Center Costs $ 1,598 $ 1,046 $ 552 35%
SAN Storage Costs $ 4,500 $ 3,750 $ 750 17%
Totals $ 12,096 $ 7,793 $ 4,303 36%
Operational Cost Reductions Server Server + Software Percentage
Consolidation Consolidation Annual Savings Savings
Security / Patch Management $ 4,941 $ 1,647 $ 3,294 67%
Sources: Microsoft Server 2008 R2 Datacenter & Enterprise Edition pricing from Microsoft.com, SAN Storage Costs ( $5/GB @ 100G per VM from
VMWare.com ), Average Cost/Server/Year for Security / Patch Management ($549 ) from Microsoft.com report authored by Wipro, Audited by Meta Group.

14. How do I create a VAA?
Virtualize to VAA Output
Source
VAA VAA
Physical
or VAA
Virtual AppZero
VAA
Creator
machine
Two approaches to creating a
VAA
VAA based on snapshot capture
and template approach:
1. Install app VAA
VAA
2. Scoop & move app VAA
Data Center

15. Scoop ‘n Cut: AppZero Creator
App App App
App App App
appzero
CPU CPU CPU
App App App
App App App appzero
App App App
CPU CPU CPU
appzero
App App App AppZero
Creator App App App
appzero
CPU CPU CPU
App App App hypervisor
CPU CPU
CPU CPU CPU
• 1/12 Server, Space, Power, Cooling
•12 x Server, Space, Power, Cooling
• ½ x MSFT License Cost
•2 x Licenses
• 1/3 x OS to Patch/Update/Upgrade

16. Putting it all together
Data Center Life Cycle Action Data Center
Network Storage Server Pool
Instant Provisioning:
VAA Catalog No Install/Config headaches
App 1 App 1.1
Updates:
App 2 App 2.1 Risk and Hassle free
App 3 App 3.1 Rollback:
* Cloud
Simple & Easy Rollbacks
Utilization:
Dynamic/flexible
Application Data Amazon/GoGrid
Single Gold Image: Public or Private
Reduces errors
Stateless:
Movement D2C2C

17. Instant Provisioning, D2C2C2D
VAASQL
Data Center
NJX90 NJX92
MS Windows 2003 MS Windows 2008
NJX91
MS Windows 2003
VAASQL
VAASQL
VAASQL
EC2
Storage
EC2 1 EC2 2
Windows 2003 Windows 2003
GoGrid
Storage
GoG 1 GoG 1
Windows 2008 Windows 2003

18. Customer Case Studies
• Managed Service Provider
– Move Content Filtering service from Physical 1:1 to
Virtual 12:1 on 4 OSE
• Financial Services Private Cloud
– Move Apps to VAA for dynamic self provisioning –
simplify OS Image Management
• SAP Implementation Partner
– Move SAP non-production sandbox environments (
POC, Dev/Test/Training ) from self-hosted Physical
to pay as you go Cloud

20. Next Steps
• Contact AppZero for a Zero cost, Zero obligation
Readiness Assessment
– Identification of best workloads for VAA
– Recommended VAA Consolidation plan
– Customized Business Case/ROI analysis
• Three ways to try AppZero
– Free 2 Week Trial Download on appzero.com
– Do it yourself “Proof of Concept” kit - $2500
• Includes Software ( 10 of everything ) + 10-Support Incidents
– Full scale Pilot kit
• Includes unlimited Software + Basic Training and monthly
alotment of Consulting/Technical Account Management for 1
year - $25k-$50k

21. Wrap Up
• Ready to take a deeper look?
– Contact: sales@appzero.com
• Connect directly with us
– Mark Yohai
– myohai@appzero.com
– Greg O’Connor
– goconnor@appzero.com
• Share this recorded session with your
colleagues
• Available on www.appzero.com
• Thank you for your Time!