1. Move SAP to the Cloud in 3
Easy Steps
Mark Yohai & Greg O’Connor – Mar 18, 2010

2. Housekeeping
• Please
Participate
• Use the
GoToWebinar
controls to ask
questions
• We’ll take most
at the end

3. Today’s Webinar Topics
• Virtualization/Cloud Trends and Costs
• Mapping SAP to application virtualization
• The pay off

4. Virtualization/Cloud Computing Adoption + Costs Accelerating
VMWare Revenue
$2,000,000
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$-
2006 2007 2008
Ye ar Ending
While Cloud Services
and server consolidation
adoption accelerate…
So do the management
and admin costs
Gartner/Dataquest : Sizing the Cloud; Understanding the
Opportunities in Cloud Services ( March 2009, pub G00166525 )

5. The Appeal of Server Virtualization
• Reduced costs
• Reduced complexity
• Simplified management
• Addresses fault / disaster recovery
• Better utilizes IT resources

6. Why Cloud….
• The next paradigm
Virtual Machines Virtual Machines
Attributes:
App App App App App App
OS OS OS OS OS OS
ESX Server ESX Server • Self Provisioned
Provisioning,
Provisioning,
Shared
Shared Workload
Storage
Storage Physical Server Physical Server
• Elastic
Workload
Management,
Management,
Virtual Machines Virtual Machines
Orchestration
Orchestration
,, charge back
charge back
• Pay as you Go
App App App App App App
OS OS OS OS OS OS
ESX Server ESX Server
Physical Server Physical Server
• Significant Benefits
– Shift Capex to Opex
– Increase Agility
– IT at the Speed of Business

7. What do we hear?
• High Software TCO
Its • Long provisioning
About times
• Low infrastructure
The utilization ( still! )
• How to leverage
App! Cloud?

8. Challenges for SAP in and out of the Cloud
• Long install time 3-5+ full days
• Re-provisioning/move requires System-Copy
– 2-3+ full days for this operation
• Moving between Cloud or to on premise
– System copy, compress, 125 GB+, FTP
– You can send Amazon a DVD
• Lots of non production sandboxes
– Dev system, test system, demo system, training
system
• SAP landscape is layered/add on modules
– CRM, BI, etc adds complexity to install/move

9. Today’s Webinar Topics
• Virtualization/Cloud Trends and Costs
• Mapping SAP to application virtualization
• The pay off

10. Why VAA?...
App App App App App App
App App App AppZero AppZero
UNIX Windows Virtual Machines Virtual Machines
AppZero
OS
Virtual Machine
OS
Virtual Machine
App App App
App App App
OS
App App App Application OS OS OS
OS OS OS ESX Server
OS OS ESX Server ESX Server
Physical Server Physical Server
Physical Server Physical Server
Physical Server Physical Server
Server App
Data Center 1.0 Hypervisor Vision Virtualization
Pre - 2001 2001 - 2015 2010-2025
Server Software
Consolidation Consolidation
App Mobility

11. Installing an App…Changes the OS
SAP
Server 2003

12. AppZero isolates those changes
A Virtual Application
Appliance ( VAA ) is a
collection of files that
includes Everything the
App needs … but with
ZeroOS
SAP
Server 2008

13. VAA’s are 100% Mobile
SAP
Physical Virtual Datacenter Cloud

14. How do I create a VAA?
Virtualize to VAA Output
Source
VAA VAA
Physical
or VAA
Virtual AppZero
VAA
Creator
machine
Two approaches to creating a
VAA
VAA based on snapshot capture
and template approach:
1. Install app VAA
VAA
2. Scoop & move app VAA
Data Center

15. VAAs mobility in the data center
Network Storage Server Pool
VAA Catalog Life Cycle Operation
App 1 App 1.1 Start:
No Install/Config headaches
App 2 App 2.1
Updates:
App 3 App 3.1 Risk and Hassle free
Rollback:
Simple & Easy Rollbacks
Application Data Utilization:
Dynamic/flexible
Physical or Virtual
Standard OS Image(s)
Consolidation:
All exactly the same
Optimizes resource utilization

16. The merging of worlds
CMD
started
in the
context
of ERP
VAA

17. This works for really complex Apps
Move Any SAP Anywhere
- No AppZero or SAP install
- ECC, AIO – ERP, CRM, BI..
- ABAP, Netweaver, Java ..
- MSSQL, Oracle, MaxDB…
- Unique Features
- Changing SID
- Change Host Name
-Speedy & Flexible
-Lowers Costs
-Innovation
-Implementation

19. VAA’s can be Layered…
VAA
VAA
VAA

20. …Layers can be Shared & Reused
Identity Separate application layers into
Machine Instance discrete entities
Machine Output Each VAA contains all that is
needed to run its layer including
Database config files and registry entries
Master DB
Instances may be made unique,
Runtime Specific such as for IP address, using
Application Identity VAAs
Database runtime
Executables
Reuse means much less to
manage and better leverage
Services

21. …Sharing and Reuse lowers Software TCO
NA EMEA AP
Config Config Config
Master DB Master DB Master DB
Machine
RT Specific RT Specific RT Specific
900 Instance
100 KB
Output
Runtime
Executables Config
3 Master DB
2 GB
Services
RT Specific
Runtime
Single Gold VAA is
1 Executables 700 GB
shared and reused for
Services
all 900 instances across
3 sites

22. Provision from D2C2C
Data Center Life Cycle Action Data Center
Network Storage Server Pool
Instant Provisioning:
VAA Catalog No Install/Config headaches
App 1 App 1.1
Updates:
App 2 App 2.1 Risk and Hassle free
App 3 App 3.1 Rollback:
* Cloud
Simple & Easy Rollbacks
Utilization:
Dynamic/flexible
Application Data Amazon/GoGrid
Single Gold Image: Public or Private
Reduces errors
Stateless:
Movement D2C2C

23. Instant Provisioning, D2C2C2D
Data Center
VAASQL
HPX92
VBlocks X91 MS Windows 2008
MS Windows 2003
HPX90
MS Windows 2003
VAASQL
VAASQL
VAASQL
EC2
Storage
EC2 1 EC2 2
Windows 2003 Windows 2003
GoGrid
Storage
GoG 1 GoG 1
Windows 2008 Windows 2003

24. What’s the role of VAA in *Cloud?
Server-Side App Virtualization
can be utilized for Your Apps
in IaaS Clouds, can be used to
construct a PaaS cloud, or
used by MSP/ISV to create
multi-tenant Saas Offerings.

26. Today’s Webinar Topics
• Virtualization/Cloud Trends and Costs
• Mapping SAP to application virtualization
• The pay off

27. Workloads and applications are
• Contained as one unit
– Reducing provision and configuration errors
• Isolation removes conflicts between apps
– Increasing app density
• Scalable up and down form the network
– Increasing agility
• Movable cross environments dev, test, prod, DR
– Accelerating lifecycle
• Movable cross VM and Physical
– No VM lock-in (Hyper-V, KVM, VMware, Xen, etc.)
• Movable from data center to cloud to cloud and back
– No cloud lock-in

28. “Gold application” image VAA can be
• Deployed dynamically
– Increasing utilization and reducing OS count
• Reuse and shared VAA
– Eliminate sprawl
– Reducing os/agent licensing
• Are consistent and automatable
– Enhancing compliance, educing errors
• No changes to application, management tools
– Leveraging existing frameworks

29. The pay off
• Reduction in licenses of: OS, Management, Anti-
virus, etc
– Consolidation and elimination of offline and idle software
infrastructure
• Reduction number of VM images
– VM contains standard OS
• Reduction in downtime from errors, server drift,
delayed updates
– Application automation now simple
• Increase in number of machines per sys-admin
– Automation means less human intervention

30. Impact Analysis of Zero-Install
Our experience running ECC6 on a new machine:
• Zero-Install media approach reduces total steps from 50+ to 1
• Zero-Install media approach reduces total time from 40 hours to 5-10 mins
EEC6 current Zero-Install approach Zero-Install approach
Deploy EEC6
approach from cloud from copy media
Steps 50+ 1 2
Wizard hours 0 0
Install 40 hours 0 0
Deploy 1 instance 0 3 hours (copy)
Start application ~10 min ~10 min ~10 min
Total Time 40 hours ~10 min 3 hours

31. Impact for Training Environments
Inputs Inputs Calculated
Time to install SAP ECC6 80:00:00
Number of SE 2
Number of installs per year 50
Cost per SE $100,000
Cost per installed system $200,000
AppZero Impact
Time to Run SAP as a VAA 3:00
Change from install to RUN in minutes 77:00:00
% time savings 96%
POC install time savings 3850:00:00
SE $ savings per POC $3,702
SE $ savings per POC per year $185,096
POC per year saving $ $185,096

32. POC and SAP Channel Partners
Inputs Inputs C alculated
Avg POC d uration days 10
Avg POC d uration hours 80:00:00
Tim e to install ap p in hours 30:00:00
% of POC time doing install/setup 38%
POC win rate 70%
W in rate imp rovement 10%
N ew P OC win rate 77.00%
N um ber of SE 10
N um ber of POC per year 90
N um ber of POC per SE per year 9
N um ber of POC per SE per m onth 0.75
C ost per SE $150,000
Average deal size $550,000
AppZ ero Im pact
Tim e to Run VAA-ap p in min u tes 3:00
C hange fro m install to RU N in m inutes 27:00:00
% tim e savings 90%
POC install tim e saving s 2430:00:00
S E $ hour $72
S E $ savings per POC $1,947
S E $ savings per POC per year $17,524
PO C per year saving $ $175,240
N um ber of addtion POC win s 6
Revenue in creases $3,465,000

33. Challenges for SAP and the Cloud
• Long install time 3-5+ full days
– VAA baseline provision in 15 minutes
• Provisioning requires System-Copy
– 2-3+ full days for this operation
– VAA baseline provision in 15 minutes
• Moving between Cloud to on premise
– VAA baseline can be FTPed over Internet <6 hours
• Lots of non production sandboxes Dev system, test
system, demo system, training system
– Sandbox can be created in minutes
• SAP landscape is layered/add on modules
– Layered building blocks (Lego like) that map to SAP
landscape
• Moving to Production system can be do via System
Copy

34. OS Platform Support
Windows
-Windows XP
-Windows 2003 32 bit
- Windows 2003 64 bit
- Windows 2008 32 bit
- Windows 2008 64 bit
Linux (64 bit BETA available in May)
- Linux 2.4 kernel: Red Hat Enterprise Linux 3.0, 32-bit
- Linux 2.6 kernel: Red Hat Enterprise Linux 4.0, 32-bit
- SUSE Linux Enterprise Server 9.0, 32-bit
- SUSE Linux Enterprise Server 10.0, 32-bit
- SUSE Linux Enterprise Desktop 10.0, 32-bit
Shared Library
Solaris
- Solaris 9 (SPARC)
- Solaris 10 (SPARC)
Kernel
- Solaris 2.6, 2.7, 8, 9, 10 VAA Support

36. Wrap Up
• Ready to take a deeper look?
– Contact: sales@appzero.com
• Connect directly with us
– Mark Yohai – VP Sales and Bus Dev
– myohai@appzero.com
– Greg O’Connor – CEO
– grego@appzero.com
• Thank you for your Time!