13. A slow news week
Timely topic
Available spokesperson
Low risk
13
14. Chicago Tribune, LA Times, Globe and Mail
Around 30 blog reactions
I’m still getting calls 14
15. An announcement without “An Announcement”
Hot topic
Great spokespeople – smart, passionate
Very visual content
15
16. 132 Articles: Globe and
Mail, GigaOm, CNET,
Red Herring, ITWeek,
Yahoo News.
100 unique visits per day
on our blog in first week.
Media signal almost 7
Million
16