1. The Next (Important) Big Thing is here*
*and it’s here to stay
@adamprzezdziek
adam@mediafeed.pl

2. The next important Big Thing is here
Foto: Maya Newman /Flickr/
Pieniądze
Rankingi
Self-promo
Tematy dyżurne blogosfery
The term "Professional Blogger" has
long ceased to be an oxymoron.
Foto: Maya Newman /Flickr/

3. The main topics of the blogosphere
Foto: Manda Rains /Flickr/
Money
Rankings
Selfishness
Is that the best we can do?

4. Foto: Flickr
In an area as dynamic as the
Internet everything is subject to
change and reacts to new trends.
Especially blogs.

5. Foto: Brendan Ó Sé /Flickr/
Sharing valuable information with
the world always underlay blogging.
Don’t try to change this.

6. Foto: j5k /Flickr/
In their current form, with strong
awareness of their existence in
the society, blogs are a unique
element of the media ecosystem.

7. What is the factor that blogger
and vloggers pay more and more
attention to?*
* If they don't, they soon will
Foto: j5k /Flickr/
Blogi w obecnej formie, przy
wysokiej świadomości ich
istnienia w społeczeństwie,
stanowią
Foto: Carsten aus Bonn /Flickr/

8. Quality Blogging

9. Why is it important for authors?
An alternative for the commercial path
of development. It does not, however,
the "economic consequences".

10. Quality Blogging makes up the expert
"path" of author's development. No matter
the size of the niche or specialization.

11. What is the discriminant?

12. Quality factors
• A publication that has a deeper leitmotif
• A deepened text, supported by going through the sources
• Originality, uniqueness even of the content
• 100% of author's opinions + responsibility
• Compelling to reflect on the topic or spurring into action
Foto: Marcel Minga /Flickr/

13. We are seekers
Values, role models, road signs
Honest emotions provided by the creators as well
Accurate information, not just clickbait headlines.
By searching for knowledge we're also searching for time savings.

14. There will always be people eager for unique
content, also among the younger demographic -
Digital Natives, frequently considered „non-readers".
Quality content are simply of too
great value to remain unnoticed.

15. Penetration of websites that are based on quality content (or those that aspire to
be such websites) among Millennials.
*monthly
35-54
Źródło: ComScore
18-34
According to ComScore 30% of Internet users are in the 18 - 34 age range.

16. The most "digitalized" part of society also
looks for and consumes serious content.
Źródło: ComScore
The generation wants real serious content, They don’t want
everything turned into a joke, meme. People in this generation
don’t want to feel like, ‘I have to go to the kiddie pool to get my
information.’ That’s why The New York Times has a relatively
high readership among young people. The same people who
are watching cat videos are watching ’60 Minutes’.
[Carlos Watson, Ozy]

17. Your readers who are often said to only
egoistically take "selfies" are also searching
for important and interesting news.
Just not in traditional media.
Foto: ahsknightbeacon.org

18. MAKE THINGS BETTER = MAKE BETTER THINGS

19. TL;DR GENERATION

20. TL;DR is an abbreviation but also an umbrella.
It characterises those readers that are mostly
interested in the information contained in the
Foto: Stephen Train /Flickr/
title or the abstract of the article.

21. TL;DR: HEADLINES & SUMMARIZES
Opinions are often formulated
on this basis. Even more
frequently on the Internet.
Unfortunately.

22. LESS = WORSE

23. The scale of a blog is not
the measure of its influence.
Quality IS.

24. Trust and authenticity are blog's currency,
trust is the bridge between the content
and the enthusiasm of your readers.

25. The most important recipients of
your blog are the readers.
Never the advertisers.

26. „It takes 20 years to build a reputation
and five minutes to ruin it. If you think
about that, you'll do things differently.”
[Warren Buffett]
Foto: Alex /Flickr/

27. Make an exchange: a credible blog in
exchange for the trust of its readers.
Foto: Rogers Cadenhead /Flickr/

28. AUTHORITY’S EFFECT
You create concentrating on the
content and the recipients
You are gaining trust in exchange for credibility
You encounter a road which enables you to achieve your
main goals as well as many goals that weren't planned

29. THIS WAY
Do not avoid deepened publications
Good content likes serenity
Give your texts long-lasting
There is no requirement for writing
Stop thinking in numbers

30. Quality > Quantity
Content > Author
Real-Time < Slow Blogging
Education > Sensation
Credibility > Numbers

31. Jakość > Ilość
Treść > Autor
Real-Time* < Slow Blogging
Edukacja i Wartość > Tania Sensacja
Wiarygodność > Statystyki
Strong authors who devote themselves 100% to
what they are doing make strong blogs' brands.

32. Jakość > Ilość
Treść > Autor
Real-Time* < Slow Blogging
Edukacja i Wartość > Tania Sensacja
Adam PrzeździękWiarygodność > Statystyki
@adamprzezdziek
This presentation is Creative Commons licensed.