Concept of a 24x7 information resource facility for a Newspaper/Media company. Case study of a digital resource on the company intranet which succeeded in growing to be a knowledge hub adding value across the company.

1. BUILDING A 24x7 NEWSPAPER DIGITAL LIBRARY & ARCHIVES Case Study of DNA – Daily News & Analysis Presentation By Anita Pujari General Manager – Archives & Syndication DNA – Daily News & Analysis IFLA International Newspaper Conference 2010 - Digital Preservation & Access to News and Views

5. RESEARCH N ARCHIVES FUNCTIONS January 2006 CONTENT SYNDICATION Meeting Information Needs & Providing Knowledge Stimulus Wire Services Content Services Databases Info Products Library June 2005 INFORMATION MANAGEMENT June 2005 CONTENT MANAGEMENT TG : Entire Organisation TG: Primarily Editorial DNA Intellectual Property Licensing & Monetization Website Mgmt Sales & Marketing Legal & Finance Customer Service TG: Aggregators/Syndicators/Publishers DNA E-Paper Service & Monetization Maintenance Development Tracking and Analysis Ad Space Marketing TG: All India/NRIs/Global IFLA International Newspaper Conference 2010 Assimilation & Archiving of DNA Intellectual Property DNA Digital Archives Stories Photographs Cartoons & Graphics Illustrations May 2007 E-PAPER MANAGEMENT

6. INFORMATION MANAGEMENT Media Track (Current Awareness Service) Ready Reckoners (Quick Reference Infocapsules) Research Library (Newspapers, Magazines, Books) Databases (Internal & External) E-Resources (E-Papers, E-Publications & E-Books) Webliography (Researched & Recommended websites) Meeting Information Needs & Providing Knowledge Stimulus Target Group : Entire Organisation Deployment : Intranet Wire Services (Licensing, Monitoring, Billing & Payment) IFLA International Newspaper Conference 2010

7. CONTENT MANAGEMENT DNA Intellectual Property (Published & Unpublished) *Assimilate *Index *Database Creation *24x7 Access & Retrieval DNA Newspaper Archives-Digital (E-Paper – PDF Files, Quark Files) Graphic Archives (Daily Updation) Illustration Archives (Daily Updation) Cartoons Archives (Daily Updation) Photo Archives (Daily Updation) Story Archives (Daily Updation) DNA Newspaper Archives-Physical (Bound Volumes) Target Group : Primarily Editorial Deployment : Intranet IFLA International Newspaper Conference 2010

8. CONTENT SYNDICATION DNA Copyright Licensing & Monetization + Dainik Bhaskar & Divya Bhaskar Website Management 3dsyndication.com Marketing Brand recognition, Higher visibility, Wider reach Sales Devise strategy to leverage content Identify vendors Negotiate contracts Technical Co-ordination Legal & Finance Co-ordination Client Account Mgmt. & Customer Servicing Syndication Database Creation Daily Updation Target Group : Aggregators/Syndicators/Publishers Deployment : Syndication website & Direct Marketing IFLA International Newspaper Conference 2010

9. Target Group: All India/NRIs/Global Deployment : DNA website & direct Link E-PAPER MANAGEMENT DNA E-PAPER Customer Servicing Tracking & Analysis Technical Co-ordination & Maintenance Finance Co-ordination E-Paper Development Subscriptions Management IFLA International Newspaper Conference 2010

12. DNA E-PAPER All Editions with Complete Archives

14. MEDIA TRACK Current Awareness Service

16. READY RECKONER Researched Compilations for Quick Reference

18. ASK RNA Interactive Query Tool

19. RNA ONLINE - DIGITAL ARCHIVES IFLA International Newspaper Conference 2010 Single Window 24X7 access across all Editions to DNA Digital Archives & Info resources

20. STORY ARCHIVES Byline Search IFLA International Newspaper Conference 2010

21. QUICKREF ARCHIVES Selective Backgrounders

22. IMAGE ARCHIVES Simple Search IFLA International Newspaper Conference 2010

23. IMAGE ARCHIVES Advance Search IFLA International Newspaper Conference 2010

24. ALL IMAGES RETRIEVED Thumbnails Display IFLA International Newspaper Conference 2010

25. SPECIFIC IMAGE Mid-size Display with Metadata IFLA International Newspaper Conference 2010

26. MARKETING RNA RNA ORIENTATION – Part of induction program for new employees Regular orientation program for Editorial & Ad sales Intent – Optimize usage of RNA resources and services. Meet usage targets RNA ALERTS – Mailer alerts to target groups on new additions to the Archives, Resources or RNA Online services. Selective Dissemination Of Information (SDI) Intent –Create a buzz about RNA from time to time. Perception management RNA COMMUNIQUE – Highlighting the utility of the various resources available on RNA Online in a practical user friendly communication Intent – Giving practical tips. Frequent refreshing of Homepage IFLA International Newspaper Conference 2010