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marketing research
1. ST.ALOYSIUS COLLEGE
ST. ALOYSIUS 2 OF
C.C.E COLLEGE
(2012)
MARKETING RESEARCH
C.C.E 2 OF (2012)
MARKETING
RESEARCH
SUBMITTED TO:-MRS ANTHINOMA MAM
SUBMITTED BY:-PRATIBHA KUMARI
ROLL NO:-4214
3. WHAT IS THE MEANING OF MARKET
A market at any place where the sellers of a
particular goods or services can meet with
the buyers of that goods and services where
there is a potential for a transaction to take
place. The buyers must have something they
can offer in exchange for there to be a
potential transaction.
.
4. WHAT IS THE MEANING OF
RESEARCH
Research is the process of gathering
information from varying sources usually in
relation to a specific topic and for a specific
purpose.
5. MEANING OF MARKET RESEARCH
It is the scientifically & systematically collecting &
analyzing all those information from which the
present & prospective problems, related to the
marketing could be ascertain & for solving them, it
also help in taking several decision making.
6. DEFINITION OF MARKET
RESEARCH
Professors P. E. Green & D. S. Tull :- Market
Research is "the systematic and objective search for
and analysis of information relevant to the
identification and solution of any problem in the
field of marketing”.
7. FEATURES OF MARKET
RESEARCH
1. It is a systematic study - There is a definite way or procedure
in which research is conducted. It stands for a series of step or
sequence of operations with the logical arrangement.
2. It is a scientific study - The main aim of Market Research is to
supply relevant information to the marketing manager to enable
him to make sound and timely decisions. Scientific information is
the data which is evaluated ,objective ,clear, reliable and lawful.
3. It is a tool of management - Market Research is an effective
tool in the kit of management team to take several decision.
Management today's faced with countless problems which are
to be solved within minimum time and cost.
8. OBJECTIVE OF MARKET
RESEARCH
In the opinion of Mr. Rexon ,the object of market research to obtain
the best possible response to some of the significant business queries.
These are the main objective of market research-
(i)To known ,What should be produced, When and How much
produced and What price be charged?
= =
(iii)Knowledge of the consumers reaction about the product.
(ii)Knowing the reasons for the product not being sold.
9. SIGNIFICANCE OF MARKET
RESEARCH
1. New Product.
2. Production & sales planning.(Production
in accordance with the demand)
3. Reducing Risk.
10. 3. Helpful in facing the competition.
5.Knowlege with regards to the customers.(who are the
customers ,where do they live and what is their income)
11. SCOPE OF MARKETING RESAECH
1.Related to the market.(discover the new market,
knowing about the customer, pre-estimation of demand of
new thing and income )
2.Related to the product.(studying the need of the
consumers, their taste and likes)
3.Related to the distribution and sales.(cost analysis and
means adopted for sales
12. LIMITATION OF MARKETING
RESEARCH
1. Limitation of change in the
collection data.
2. Limitation of time limit.
14. CLASSSIFICATION & KINDS
OF MARKET RESEARCH
1.Sales Research.(is discovered whether the present
demand of the product in the present market can be met by
the exiting supply or not)
2.Advertising Research.(various media of advertisement )
15. 3.Product Research.(whether the product fulfill the desires
of the customers and meet their taste or not)
4.Consumer Research.(studied the existing ,past and
prospective needs of the consumers )
16. TECHNIQUE OF MARKET RESEARCH
1. Panel Technique.
2.Product Testing Technique.
3.Observation Technique.
