1. AQIFUR RAHMAN MUNNA

2. MADONNA MARKET ACCESS CARROT COMM MATTRA
AQIFUR RAHMAN MUNNA
creative professional
since 1997
Head of Creative
MATTRA

3. Creative Communications
Brand Strategy
Concept Development
Campaign & Method Frameworks
BCC & Social Campaign Planning
Activation Planning & Framework
Visual & Art Direction
Technical & Project Proposal Development
Brand Key & Brand Alignment
Reality TV & Program Planning
EXPERTISE

4. SOMAN SOMAN
Project Coordinator
a BCC Campaign on Gender Equality & Highlighting Women Contribution
Role: Strategic Campaign & Creative Concept Development, Technical Proposal Development
awarded by: Manusher Jonno Foundation
GORBO
Program Planner & Creative Director
a Reality TV Program for RMG Workers
Role: Concept, Strategy Planning, Creative Communications & Activation Modality, Design & Scripting, Program
Production
organized by: BGMEA
BPL
Brand Building & Creative Director
an Int’l T20 Cricket Tournament, 2011
Role: Brand Development, Creative & Event Planning, Brand Launching
Organized by: Bangladesh Cricket Board (BCB) & GameOn
PROJECT HIGHLIGHT

5. JOTONE ROTON
Creative Director & Campaign Coordinator
a BCC Campaign on Maternal & Neo-natal Health & ‘Safety Kit’ Branding for USAID-SMC (awarded project)
Role: Communication Development, Creative Strategy & Campaign Planning, Designing, Campaign Pre-testing.
SUKH PAKHI
Creative Director & Campaign Coordinator
a Campaign on Reproductive Health & Birth Spacing USAID-SMC (awarded project)
Role: Communication Development, Creative Strategy & Roll-out Planning, Design & Artworks, Media Planning,
SUPER VALUE SHOP
Creative Director
a Neighborhood Grocery Shop Activation on Modern Trade Facility for Unilever Bangladesh
Role: Brand Activation, Creative Strategy, Activation Planning & Development, POSM
QUIKFILL
Creative Director
a CNG Refueling Station Chain Brand Development for Rahimafrooz
Role: Brand Development, Creative Artworks, Activation Planning & Development, Branding
PROJECT HIGHLIGHT

6. recent key involvements in SOCIAL MEDIA
JOTONE RATON
Social Awareness Campaign Maternal & Neo-natal Health
Creative Director USAID-SMC
SUKH PAKHI
Reproductive Health Social Awareness Campaign
USAID-SMC Creative Director
LAVER CHAPATI
Social Awareness Campaign Butcher Awareness Activation
Creative Director USAID-Price
SOMAN SOMAN
Campaign for Gender Equality Social Awareness Campaign
MANUSHER JONNO FOUNDATION Creative Director

7. recent key involvements in BRAND COMMUNICATIONS
GORBO Creative Director
Reality Show & Awareness Campaign Strategic Planning & Development
BGMEA Brand Building, Graphic Design
Script & episode Design
BANGLADESH PREMIERE LEAGUE Creative Supervisor
Int’l T20 Cricket Tournament Brand Development
BANGLADESH CRICKET BOARD Event Planning
SUPER VALUE SHOP Creative Supervisor
Neighborhood Grocery Brand Brand Identity, Slogan & Guideline
Modern Trade Facility Creative Strategy, Planning & Development
Outlet Branding
UNILEVER BANGLADESH LIMITED
QUIKFILL Creative Supervisor
Service Oriented Brand Brand Name, Identity & Guideline
Creative Strategy, Planning & Development
CNG Refueling Station
Production Design & Monitoring
RAHIMAFROOZ CNG

8. recent key involvements in EVENT & ACTIVATION
Closeup-1 Event Creative
Reality Show Agency- Market Access
Client- Unilever
Year- 2006
e-ASIA Event Creative
Int’l Science fair Agency- MATTRA
Client- Ministry of Science & Tech, GOB
Year- 2012
MORTEIN BAUL UTSOV Event Creative
Rural Activation Agency- MAPL
Client- Reckitt Benckiser
Year- 2006
Boishakhi Utsov- festival Creative & Event
Live Event Agency- karok
Client- AIUB
Year- 2009

9. CLIENTELE

10. Social
projects

11. SOMAN SOMAN*
Campaign for Gender Equality
*project under development

12. ‘SORRY CAMPAIGN’
Flash Mob Launching

13. Step 1: Teaser

14. Step 2: Flash Mob

15. Step 3: Revealing

16. Campaign

19. LAAVER CHAPATI
Activation for Butcher Awareness
A PRICE-USAID PROJECT

20. SOMAN SOMAN*
Campaign for Gender Equality
Client: PRICE-USAID
Project: Butcher Awareness Activation
Type: Social Awareness

21. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

22. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

23. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

24. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

25. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

26. Client: SMC-USAID
Project: Maternal & Neo Natal Health Campaign
Type: Social Awareness

27. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

28. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

29. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

30. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

31. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

32. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

33. Client: SMC-USAID
Project: Reproductive Health Campaign
Type: Social Awareness

34. Project: GORBO
Type: reality show

35. Project: GORBO
Type: reality show-press ad-teaser

36. Project: GORBO
Type: reality show

37. Project: GORBO
Type: reality show-activation-audition phase

38. Project: GORBO
Type: reality show

40. Communications

41. Client: Mutual trust bank
Project: 21 February press ad
Target: CSR 2009

42. Client: Mutual trust bank
Project: 26th March press ad
Target: CSR 2009

43. Client: SUMMIT GROUP
Project: corporate ad
Target: Branding
2012

44. Client: AIUB
Project: Corporate calendar 2009
Type: Year end promotion

45. Client: AIUB
Project: Year planner for 2009
Type: Year end promotion

46. Client: Ranks tel
Project: Calendar for 2007
Type: Year end promotion

47. Client: Rarimafrooz CNG
Project: RA CNG ATL campaign 2009
Type: ATL campaign

48. Client: Rarimafrooz CNG
Project: RA CNG ATL campaign 2008
Type: ATL campaign 2008

49. Vaseline brand launching
Client: Unilever Bangladesh
Project: Vaseline ATL + Branding
Type: Brand launching

50. Client: Unilever Bangladesh
Project: Super value shop
Type: Modern trade

51. Client: Unilever Bangladesh
Project: LUX event 2007, 2008
Type: Talent hunt event

52. Event & Activation

53. Client: BCB
Project: BPL T20
Type: Logo Unveiling event

54. team
VENUE
HOTEL
operation
AIRPORT
accommodat
ion resource operation
• coordinati •communicat
on •communicat ions •activation
ions
transportati
operation
on
WORK PLAN
Client: Ministry of Science, GOB
Project: e-ASIA 2011
Type: Event

55. COMMUNICATION
OPERATION
ACTIVATION
lodgings resource
•operation • Communicatio • Communication • Activation
n
implement transportation

56. Client: Ministry of Science, GOB
Project: e-ASIA 2011
Type: Event

57. Client: DBBL
Project: Scholarship Awarding Ceremony
Type: Event Branding

58. Client: American International University-Bangladesh (AIUB)
Project: Choitri Sankranti 1415 & Boishakh Ullash 1416
Type: back2back event with live coverage

59. Client: American International University-Bangladesh (AIUB)
Project: Choitri Sankranti 1415 & Boishakh Ullash 1416
Type: back2back event with live coverage

60. Client: American International University-Bangladesh (AIUB)
Project: Choitri Sankranti 1415 & Boishakh Ullash 1416
Type: back2back event with live coverage

61. Client: Nestle’ Bangladesh
Project: School activation’06
Type: CRM

62. Client: brac bank
Project: eco activation
Type: Product promotion 2008

63. Client: American International University-Bangladesh (AIUB)
Project: Convocation 2007-2008
Type: Creative & event

64. Client: Reckitt & Benckiser
Project: Mortein Baul Fastival 2007
Type: Road Show

65. Client: Export Promotion Bureau
Project: DITF 2006-07
Type: Installation & Venue Branding

66. Global Standards

67. YOOZD TO (USED TO)
T-shirt brand, UK
FAIR TRADERS AUSTRALIA
Logo design
i-perceive
software company, Canada

68. REFERENCES
Dr. Hashina Begum
Former Assist. Country Head
UNFPA, Bangladesh
(Currently in Cearra Leon)
hashina@unfpa.org
Abdus Salam Murshedi
Former President, BGMEA
Contact: 0171 1525717 (on req.)
Kazi Monirul Kabir
Country Consultant
Google Bangladesh
Contact: 0171 1500009 (on req.)

69. PERSONAL INFORMATION
Born: JULY 26, 1970
Nationality: BANGLADESHI
Religion : ISLAM
Blood group : B+
marital status: married with two children
Permanent address:
29 WEST PANTHA PATH
SEL CENTRE, FLAT # 3/A
DHAKA-1205, BANGLADESH
Personal contact:
880 17141 22002
aqifur@gmail.com
aqifur2000@yahoo.com