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Ma eY u C ne t
  k o r o tn
a o efl se
 P w r A st
      u
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Make Your Content
 a Powerful Asset
       in 10 Steps
  Continuous Publishing in a Global Digital Media Environment
                                         Presented by Todd Tibbetts
                                   Director, Aquent Studios, Seattle
My content is out of control!
  ¤ Where you are
  ¤ Where you want to be
  ¤ How to get there
What is content?
  ¤ Media chunks
  ¤ Message containers
  ¤ Communication elements
  ¤ Asset? Liability?
Who am I?
  ¤ Internet pro for 18 years
     ¤   3M
     ¤   Whole Earth
     ¤   Free Range Media
     ¤   Mountain Zone
     ¤   Lux Worldwide
  ¤ Aquent Studios
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset
Make Your Content a Powerful Asset

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