3. Personal branding is the process whereby people
and their careers are marked as brands. (wikipedia)
Personal Branding Maps
4. Personal branding describes the process by which individuals and entrepreneurs
differentiate themselves and stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal, and then leverage it across
platforms with a consistent message and image to achieve a specific goal. In this way,
individuals can enhance their recognition as experts in their field, establish reputation and
credibility, advance their careers and build self-confidence.
Dan Schawbel
Personal Branding Maps
5. "Regardless of age, regardless of position, regardless of the business we
happen to be in, all of us need to understand the importance of branding.
We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to be head marketer for the
brand called You."
Tom Peters in Fast Company, 1997
Personal Branding Maps
32. "Your personal brand is a promise to your
clients... a promise of quality, consistency,
competency, and reliability.” Jason Hartman
Personal Branding Maps