SNN helps to market Higher educational institution to help to enrol Prospect candidates

1. “A Analytical Study on the Effectiveness of Social Media
Marketing as a Prospect Student Recruitment tool for
Higher Educational Institutions in Kerala –
A strategic perspective”
Aravind.T.S
Assistant Professor
Sree Narayana Guru College Of Legal Studies
Kollam

2.  This study intends to identify how higher education
institutions can use Social Media Marketing as an
effective student recruitment tool.
Objective

3.  Purely based on analytical study backed with
secondary data’s
 Expert opinion has been taken in the form of
interview regarding Social Media Platforms and
consider as Primary data’s
Methodology

4.  Higher Educational Institutions in Kerala
are still depending up on traditional
marketing strategies and not even
utilising the new communication
channels , like Social media platforms
Problem

6.  Facebook : is a social utility that connects people with
friends and others who work, study and live around
them.
 YouTube : is the leader in online video, and the
premier destination to watch and share original
videos worldwide through the Web.
 Flickr can be used as a greater tool to easily share
photos with students, alumni, faculty and staff
Different Social Media platform which can be used for Higher
Educational Institutional (HEI) Marketing

7.  Blogs are a form of online journal. They can have a
single author, or several. Most blogs allow readers to
post comments in response to an article or post.
 Twitter: can be a instant messaging and blogging
platform that allows users to send short (140-
character) updates.

8.  Slide share helps you to upload your informative
presentations , pdf, Word documents related with the
course , curriculum, relevant topics, issues , Faculty
paper works etc , it is a great platform to create
content .
 Academia.edu - helps the institution to upload
research content , paper works done by the faculty
members , research conducted by students . So that a
large content data base can be created

9.  Here Social media Platform can offer HEI’s the
possibility to provide the institutional information
 to allow people contact with students that are
already enrolled and to offer a friendlier and more
open image of the institution.
 An account on a social network is also useful to
maintain relations with former students and to create
an Alumni community
Analysis

10.  Higher Educational Institutions can use social media
for different activities, such as
1. gathering and sharing information
2. showcasing student and faculty work
3. broadcasting special events
4. Notification
5. Feedback
6. Discussions

11.  Build a Social Media Team in your campus
 Create Social media workshops in your Campus
 Make Social Media Part of the Curriculum (Forbes)
 Hit the Target audience
 Define Objectives
 Plan Engagement Tactics
 Measure your Social Media Marketing Effort
Strategy which can be adopted for Marketing Higher
Educational Institutions (HEI)

12.  Social media Marketing is very influential and can
easily hit the target audience with minimum effort
and money
 Social media Platforms are very interactive in nature
and can do two way communication, like discussion
forums, feedback etc.
Findings

13.  Majority of UG and PG aspirants are regularly
participating in social media
 33% of Facebook users are between 18-
24 years old
 30.8% are between 25-34 years old
 16.6% is people between 13-17 years old
Findings
Source :journal of Marketing Research & Case Studies

14.  Social media helps in conveying message
easily through different platform such as
 Facebook , LinkedIn, twitter as Social network site.
 Posterous Tumbler as Microblog.
 RSS and Email as email and feeds.
 Picasa, instagram, flicker,pintrest as Photo uploading
social media platform.
 Youtube and vimeo for video uploading.
 Slideshare,scribe and Wikipedia for document uploading.
Findings

15.  The higher penetration rate of Internet provides
numerous opportunities for Higher Educational
Institutions (HEI) to better present their academic
offer and to improve communication with their target
groups.
 The social media instruments shall be use in a
effective way so that the HEI’s can make a rapport
between their current and prospective students and
show a more open and flexible image.
Conclusion

16.  Active social media usage by HEI’s can make a live
marketing among the target group with less effort
and can attract corporates for Placements as well.

17. Thank you