1. Utilizing BOS in Developing a PMP Training Service By Mahmoud Abdur-Rahman

2. Red Vs. Blue Oceans

3. Strategy Canvas One of the most strategic tools of the entire concept. It could be used as both a diagnostic and an action framework for building a compelling blue ocean strategy.

4. Case Organization A Consulting & Training Company in the Middle East specialized in the project management domain. PMP Training (specially for corporates) is one of the main areas of training business for the company.

5. Development Focus Developing Strategy Canvas and Value Curve for PMP Training Service

6. Research Activities Secondary Linkedin Insights THIQAH Documents Primary Interviews Management Competition Customer Non-Customer

7. Findings Various business models Offer components depend on the model Similar Offers Price is not a major factor Various Schedules Various Journey Structures Non-customers Misconception Corporate customer drivers. Individual customers drivers Transition requirements Selection criteria Deliverables

8. Strategy Canvas High THIQAH Market Low Experience Material Quality Accreditation Price Instructor Quality Post Course Support Convenience

9. Development Possibilities Corporate Customers Individual Customers

10. Thanks