4. Case Study
How It works?
Select curation tool/service
Search for topic from a
particular set of sources
Select the content that you like
from the results
Use them in your site
Remember to give credit to
original source/author
5. Case Study
Drawback?
Better time management for
scheduling
make it affordable for smaller
business to take advantages of
their services
Make the twitter RT easier
instead of having to take time to
copy the actual url in order to get
the correct link
6. Case Study
They do not offer any
advertising or paid placements
Not for you unless you have
visual representation for your
business
Image Copyright is a huge
concern
No option to restrict pins to a
specific geographic area
Female dominated
7. Application in Other
Industry
Targeting B2B marketers
attract prospects and engage
customers online.
app for Google TV-powered
connected TVs, Blu-ray players
and other devices
it searches the web for
interesting videos,
documentaries, and displays
them in channels centered on a
certain topic
8. Expert
Gabriella Sannino - Professional SEO
Specialist | International Content
Strategist | Global Marketing Analyst |
Speaker | CEO at Level343.com
9. Expert Opinion on Business worthiness
Major impact on SEO
Extremely beneficial for B2B
businesses and Inbound marketing
Eventually will become the norm in
all business segments online
Smaller services might be bought by
bigger companies. Eg: Summify
acquired by Twitter in Jan 2012
