1. LinkedIn
Arden Bagni
Emily MacDonald
Emily Brewster
Sammi Braverman
Mohammed Al-Anbaki
Kaitlyn Levy
Jenn Hayes

2. LinkedIn:
This is NOT Facebook!

3.  Network and
connect
 Make a professional
Purpose
profile and reputation
 Share your interests
and goals
 Find job opportunities
through people you
may and may not
know
 Help businesses build
brand awareness

4. History
• Company founded in 2003 in Santa Monica, California
• Founded by Reid Hoffman and founding team from Paypal
• CEO- Jeff Weiner, former Yahoo! executive
• Headquarters- Mountainview, CA
• Offices- worldwide- Dublin, Ireland 2010
• Company became profitable in 2006
• January 2011- estimated $1.6 billion in worth
• Became eligible for initial public offering May 2011
• First day: stocks rose from $45 to $122.70
• Fifth-largest day gainer
• 116 million users to date, more than half from North America

5. Demonstration

6. Best Practice

7. Kalene’s Tips and Tricks
Your Profile
1) This is not Facebook!
 Do not use your Facebook profile pic
 Use something professional-looking

8. Kalene’s Tips and Tricks
Your Profile
2) Experience:
 Be specific!
 Include client work and projects
 Relate it to PR!

9. Kalene’s Tips and Tricks
Your Profile
3) Education:
 Include specific courses

10. Kalene’s Tips and Tricks
Your Profile
3) Personal Information:
 Forget about it.

11. Kalene’s Tips and Tricks
Your Profile
3) Status updates:
 Update regularly when relevant.
 Link it to your Twitter!

12. Kalene’s Tips and Tricks
Your Network
1) This is your professional network.
 If you don’t know them, don’t add them.
 Be careful who you add.
 Think before you add family and friends.
 Feel free to add volunteer contacts.

13. Kalene’s Tips and Tricks
Your Network
2) Inviting someone to join.
 Do not just send a generic invitation.

14. Kalene’s Tips and Tricks
Using Your Network
1) Keep in contact.
 Congratulate them!

15. Kalene’s Tips and Tricks
Using Your Network
2) Recommendations.
 Write them for your fellow students!

16. Kalene’s Tips and Tricks
Using Your Network
3) Utilize your connections…
 … and your connections’ connections.
 Make sure you check their current place of
employment.

17. Kalene’s Tips and Tricks
One last thing…
 This is the #1 tool head hunters use!