Más contenido relacionado La actualidad más candente (20) Similar a Presentazione IBM Web2.0 -> Enterprise 2.0 - Milano 6 Novembre (20) Más de Max Ardigó 🇦🇷 (13) Presentazione IBM Web2.0 -> Enterprise 2.0 - Milano 6 Novembre2. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Speaker: Max Ardigò
12-12-1967 Buenos Aires
1987 in Italia (abbondante utilizzo di doppiiee)
Advertising - Direzione creativa
2000 IBM Global Business Services
Human Capital Management
Business transformation Consultant
On Demand Workplace service leader: every platform solutions
Knowledge & Collaboration, User centred design,
Learning & Development, Competencce Management, Area RU.
© 2007 IBM Corporation 3. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Speaker: Max Ardigò
Nuove metriche
2.0 User Xperience, Branding & Usability Design
e metodi per il
disegno
applicativo
§ L’evoluzione del contesto
tecnologico e la maggiore
Web 2.0 Strategy & Design
attenzione per le tematiche
di usabilità e user
satisfaction portano ad
User
adottare nuovi criteri per Content Experience Stragegy, Design, Production
sviluppo/revisione di
Centred
soluzioni applicative
Interactive Branding & Design
Approccio tecnologico
Solutions
Design Usability & Accessibility Testing, Design
Approccio utente -centrico
Integrated Business Communications Design
§ Focus sulle soluzioni
§ Sviluppo guidato dagli
scenari utente
§ Qualità finale misurata
sull’efficacia/efficienza
nella gestione dei task e
sulla soddisfazione
dell'utente
© 2007 IBM Corporation 4. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Speaker: Max Ardigò
Informazioni
2.0 Knowledge & Collaboration solutions
giuste, al
momento giusto,
alle persone
Business Value Assessment for
giuste ODW, Knowledge & Collaboration
Consulenza
• Creare innovazione ed
efficienza attraverso la 2.0 Knowledge management workshop
condivisione di esperienze
ed informazioni con
colleghi, partner, fornitori e
clienti ODW 2.0 per SMB – Entry level portal
Cross 2.0 Collaboration, HR, learning, content
& application integration portal
Industry
Document management, Forms,
Focus sulle soluzioni di
Role Based & process dematerialization portal
§ Collaboration
§ Social Networking
Portal
§ Enterprise Content SOA & web 2.0 composite application,
Management dashboards & process management portal
Solutions
§ Knowledge Management
§ Collaborative Innovation
2.0 Knowledge Mgmt, Information discovery,
Techniques
per: Integrated Business Communications portal
§ Employee, Channel and
Customer Portals
IBM Enterprise Metaportal
§ Mobile Workers
per SAP customers
© 2007 IBM Corporation 5. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Agenda?
Web->Enterprise 2.0
Part 1: Part 2
2.0 On Demand Workplace
Concept informativo 2.0
2.0 Enterprise examples
Il modello di relazione 2.0
2.0 Social Networks 2.0 Lesson learned
General
2.0 User profile & experience
Interactive Branding
2.0 Brands
Enterprise
2.0 Business examples
Knowledge
2.0 Tools & Technology, SOA & WOA
Business + IT
2.0 How to Start: Case Study
© 2007 IBM Corporation 6. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0. Ancora per un pò.
People+Information+connectivity = collective intelligence
3.0
2.0
1.0
© 2007 IBM Corporation 7. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Il modello di relazione 2.0
La comunicazione a n10 vie
Network
sociale
Relazione 1.0
2.0 Network
sociale
Value proposition Value perception
1.0 Utente
Esperienza
Esperienza
Compagnia
individuale
sociale
Value expectation
Network Value Network
2.0 Value Generation
realization
sociale
Social issues
Network
Intelligenza Collettiva, sociale
conoscenza
Innovazione, contenuti e servizi
generati dagli utenti
© 2007 IBM Corporation 8. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Social Networks
Persone che si relazionano con modalità interattive standard
Started for colleges, then high
48,000,000[21]
Facebook Open
schools, and now everyone.
50,000,000[28]
General Open
Friendster
12,000,000[5]
European young adults Open
Badoo
12,900,000[45]
Blogging. Popular in Russia. Open
LiveJournal
(OpenID)
206,304,468[54]
General Open
MySpace
67,962,551[58]
Owned by Google. Popular in Open
orkut
Brazil and India. (Google
login)
15,000,000[44]
Business Open
LinkedIn
Virtual Worlds, General 10.000.000 Open
Second Life
(Open ID)
Commerce 192.000.000 Open
eBay
(Open ID)
© 2007 IBM Corporation 9. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 User profile & experience
Caratteristiche comuni
2.0 User Profile 2.0 User Experience
COLLABORATIVA
IPER INFORMATO
MATURO IPER-USABILE (DEFAULT)
CONSAPEVOLE
ESIGENTE
FOLKSONOMICA (TAGS)
GLOBALE & SOCIALE
VIRALE
AUTO ABILITATO REATTIVA E UBIQUA
INNOVATORE IRREVERSIBILE
© 2007 IBM Corporation 10. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Brands
I Social Network diventano Brand.
Alcuni Brand tradizionali (e i loro marketing) riflettono su come affrontare la cosa.
Brand o Brand 2.0?
§ Discard
§ Observe
§ Measure
§ Partecipate
§ Engage
§ Retain
© 2007 IBM Corporation 11. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Simpatici
2.0 co-petitors
© 2007 IBM Corporation 12. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Networks (partecipate)
© 2007 IBM Corporation 13. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Real Estate (partecipate)
© 2007 IBM Corporation 14. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Commerce (engage)
© 2007 IBM Corporation 15. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Lending (engage)
© 2007 IBM Corporation 16. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Lending
© 2007 IBM Corporation 17. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Cooking & Eating (observe, partecipate, retain)
© 2007 IBM Corporation 18. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Energy Management (observe, partecipate, engage)
BUZZ
© 2007 IBM Corporation 19. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Energy Management (retain)
+24% Oxxio
customer base
retention
Integrated 2.0 customer experience
Oxxio
Customer
Network
2.0
Using a IBM ODW 2.0 self-service platform known as
quot;myOxxioquot;, customers can obtain an up-to-date profile of
both their electricity and gas consumption that they can use Other
Customer 2.0
to optimize their consumption behavior Other Networks
Customer 2.0
Networks
Enhanced MyOxxio (running on IBM WebSphere Portal):
• e-mail service with energy advice
Other
• display of actual consumption Customer 2.0
Other
• self service insight in cost Customer 2.0
Networks
Networks
• data analysis and monitoring
• set saving goals and alerting
© 2007 IBM Corporation 20. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Innovation (observe, partecipate, engage)
IBM Innovation Jam
© 2007 IBM Corporation 21. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Business
Social Innovation (observe, partecipate, engage)
Unprecedented Global Event: Tens of
Thousands of World Citizens Unite Online to
Debate Urban Sustainability Issues December
1-3, 2005
London - 04 Nov 2005: Habitat JAM, an unprecedented
online global dialogue on urban sustainability, will be held
for 72 hours from 1-3 December, 2005. Sponsored by the
Government of Canada, in partnership with UN-HABITAT
and IBM, the Habitat JAM promises to engage, empower
and stimulate tens of thousands of global citizens, rich and
less fortunate alike, with the ultimate goal of turning ideas
into action on critical issues related to urban sustainability.
IBM Innovation Jam for UN-Habitat
© 2007 IBM Corporation 22. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Banalizziamo le funzioni
Blogs: giornali online dove scrivere e Social networking: strumenti per la
ricevere feedback o aprire una condivisione e la diffusione e scambio della
discussione conoscenza e delle competenze e dei
talenti, es. Expertise locator, LinkedIn.
Wikis: sistema per la collezione
collaborativa di informazioni (come Collective Intelligence: strumenti per la
Wikipedia) collaborazione nel supporto decisionale di
gruppo, knowledge bases, collaborative
RSS: really simple syndacation, pubblishing
esposizione di flussi informativi per
sottoscrizione (notizie, blogs, dati o altri Web services: soluzioni che consentono il
tipi di servizi) da parte di utenti anonimi o dialogo tra sistemi diversi realizzando il
registrati passaggio di informazioni attraverso
protocolli http
Podcast: particolare formato di RSS per
la sottoscrizione a file audio e video Widgets, Gadgets: strumenti che risiedono
sul desktop per l’ interazione diretta con
P2P networking: sharing per singoli o sistemi di back end.
gruppi di utenti, es.
Situational Applications / Mashups:
P2P communication: strumenti per la aggregazioni di contenuti provenienti da
collaborazione e la comunicazione risorse online o servizi presenti, che creano
avanzata. un nuovo servizio, es. Mappe di Google con
localizzazione dati di business.
Online Media Analysis analisi e
classificazione semantica delle fonti 2.0
© 2007 IBM Corporation 23. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Social networking,
Connections Blogs Wikis Social tagging
Social Bookmarking Social content networks, Widgets, Situational / Composite
RSS, Podcast Gadgets Applications
© 2007 IBM Corporation 24. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
I punti chiave delle soluzioni 2.0.
Gli utenti web 2.0 sono anche employee 2.0 e – sopratutto - colleghi 2.0.
Converged people, Converged Converged content,
Social networking, Blogs, communicatoins, data & applications,
Wikis, Personas, Knowledge VOIP, advanced RSS, Widgets,
communities collaboration, Mashups, Situational /
Digital Assistants, RSS Composite Applications,
Dashboards,
Online Media Analysis
© 2007 IBM Corporation 25. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Verso il web 3.0 – IBM Online Media Analysis
© 2007 IBM Corporation 26. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Casa, ore 20:36. “Senti figliolo, cosa era il mashup?”
Richiesta del Business: “Ho bisogno di una vista di clienti per redditività, per agente
e per area geografica”. Mio figlio dice che si puo fare, in fretta. Quanto ci vuole?
Risposta 1: Chiedilo a tuo figlio.
Risposta 2: Sei mesi e trecentomila euro.
Risposta 3: Con i ns. strumenti, tre giorni. Il mashup deve essere profilato?
© 2007 IBM Corporation 27. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT.
IBM Source:
As Service-Oriented Architecture (SOA) comes of age, gaining wider acceptance in
the enterprise, the Web 2.0 buzz grows louder—perhaps matching the SOA hype of
two years ago. Many clients and colleagues are asking, quot;What's the relationship
between the SOA and Web 2.0 situational applications?quot; quot;Are they orthogonal or
complementary?quot; quot;Who cares about the distinction, and are these relevant to two
totally different audiences?quot;
IBM Source:
Web 2.0 communities formed in the enterprise often see corporate IT responsible
for the Classic or SOA implementation as inefficient and unable to meet business
needs. While many SA enthusiasts see SOA as a heavy weight, there are some
striking similarities between the two.
Development of both SOA and 2.0 SAs are often motivated by bringing about
business flexibility. Corporate IT shouldn't ignore the complementary nature of SOA
and 2.0 SAs; SAs make important contributions that SOA can capitalize on.
© 2007 IBM Corporation 28. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT.
Forrester released some results from a December 2006 survey of 119 CIOs at mid-
size and larger companies. It indicated that Web 2.0 is being broadly and rapidly
brought into enterprises. Fully 89% of the CIOs said they had adopted at least one
of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and
content tagging - and a remarkable 35% said they were already using all six of the
tools.
McKinsey Jan 2007: surveyed some 2,800 executives - not just CIOs - from around
the world. It found strong interest in many Web 2.0 technologies but much less
widespread adoption. McKinsey also looked at six tools. While it didn't include
tagging, it did include mashups; the other five were the same. It found that social
networking was actually the most popular tool, with 19% of companies having
invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%),
and mashups (4%).
Companies planning to invest in the tools - the percentages are as follows: social
networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and
mashups (21%).
© 2007 IBM Corporation 29. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Tools & Technology, SOA & WOA
Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT.
Forrester survey found a clear preference among CIOs for buying a full suite of Web
2.0 tools from a large, established vendor. 74% of CIOs said they'd be more interested
in investing in Web 2.0 if all the tools were offered as a suite, and 71% said they'd
prefer the tools to be offered by a major incumbent vendor like Microsoft or IBM [rather
than] smaller specialist firms
Source IDW: Web 2.0 applications are finding a welcome home on the portal because
business users want to take advantage of these new egalitarian methods, while IT can
take comfort in the portal’s ability to deliver them within a secure deployment
environment.
IBM Source: ARMONK, Oct 9, 2007 -- IBM (NYSE:IBM - News) today unveiled a
preview of its new mashup platform to allow non-technical users to create situational
applications in minutes, empowering line of business professionals to get the
information they need no matter where it resides. The IBM Mashup Starter Kit, available
today on IBM alphaWorks, enables line of business users to assemble their own Web
2.0 mashup applications, solving business problems without aid from information
technology (IT) specialists.
© 2007 IBM Corporation 30. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Agenda?
Web->Enterprise 2.0
Part 1: Part 2
2.0 On Demand Workplace
Concept informativo 2.0
2.0 Enterprise examples
Il modello di relazione 2.0
2.0 Social Networks 2.0 Lesson learned
General
2.0 User profile & experience
Interactive Branding
2.0 Brands
Enterprise
2.0 Business examples
Knowledge
2.0 Tools & Technology, SOA & WOA
Business + IT
2.0 How to Start: Case Study
© 2007 IBM Corporation 31. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 On Demand Workplace
On Demand Workplace: L’arena dell’incontro
Intranet
Internet
Extranet
Applications
Content
Processes
People
On Demand Workplace is a role based information management solution that gives
situational and composite access to content, collaboration, applications, people and processes.
It may include a secure portal that enables employees, partners and customers to access
aggregated content and services to do their work more effectively and efficiently.
© 2007 IBM Corporation 32. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 On Demand Workplace
Con IBM On Demand Workplace è possibile integrare il social networking,
l’advanced communication & collaboration, la composite application, la SOA e il
web 2.0 come mai prima d’ora.
Web 2.0
Portal (SOA+Web2.0)
REST
JSON ATOM
XML RSS
ERP CRM
CUSTOM
DOCUMENT
APP
MANAGEMENT
SOAP
Front end SOA,
JMS
WS-* Portal Accellerators
MOM Legacy
Enterprise
Oracle Portlet Factory, Wiring,
CICS
IMS
Composite application,
SAP AS400 DB2
Mashups
WOA / Enterprise 2.0 Svcs
Dojo, Ajax, REST
.NET
SOA / Enterprise Service Bus
© 2007 IBM Corporation 33. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Enterprise
IBM Blue Pages: Expertise location grandiosa.
Web 1.0 – sviluppata in modalità classica – mesi per sviluppare e modificare.
© 2007 IBM Corporation 34. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Enterprise
IBM Fringe: Expertise location 2.0. WOA. Social Networking, Portlal composite
application, con RSS syndacation applicativa e Mashups. Tags. Modificabile in giorni.
© 2007 IBM Corporation 35. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Enterprise
IBM Technology Adoption Program: tutta colpa degli innovatori.
Click on image to access
© 2007 IBM Corporation 36. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Personas, Expertise, Connections
Click on image to access
© 2007 IBM Corporation 37. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Social Networking,
Knowledge & Collaboration
Click on image to access
© 2007 IBM Corporation 38. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Integrated Business Communications
© 2007 IBM Corporation 39. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Tagging (How people call things)
Click on image to access
© 2007 IBM Corporation 40. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Bookmarking
Click on image to access
© 2007 IBM Corporation 41. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Blogs
Click on image to access
© 2007 IBM Corporation 42. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
IBM 2.0 Enterprise Wikis
Click on image to access
Click on image to access
© 2007 IBM Corporation 43. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
Web 2.0 2.0 Enterprise
Ecc, ecc, ecc!
© 2007 IBM Corporation 44. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Lesson Learned
Enterprise 2.0 – Lesson Learned: General 2.0
§ Con 2.0 ci stiamo spostando dall’era dell’informazione
nell’era della relazione - raccomandazione
§ 2.0 e’ una “attitudine al nuovo tipo di utilizzo della
tecnologia”, oltre che una tecnologia
§ Gli utenti hanno un mindset di accettazione naturale
verso il 2.0. Perche andargli contro?
§ Per l’azienda, 2.0 si riferisce anche al modo di
sviluppare le proprie soluzioni informatiche, che con la
SOA consentono di saltare percorsi tecnologici che fino
a ieri sembravano obbligatori
§ Adottare soluzioni SOA e 2.0 non significa avere un
self-seller… serve l’integrazione della tecnologia con il
proprio modello di business, tecnologico e di marketing
© 2007 IBM Corporation 45. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Lesson Learned
Enterprise 2.0 – Lesson Learned: Interactive Branding 2.0
§ Le comunità stanno diventando Brands: agiscono
come entità organizzate, con obiettivi, sono
interlocutori
§ Sintonizzare il marketing: gli utenti decidono
§ Definire se e come essere parte della community 2.0
§ Ragionare sulla propria community strategy
§ Avviare screening startup competitivi (Contest, Jam,
Ideas)
§ Fornire servizi e informazioni che possano essere
riutilizzati da altri (mantenendo il controllo dei dati):
I mashups e I gadgets sono moltiplicatori
§ Creare features “infettive” e pervasive
§ Social Customer: 1utente perso = 1000 utenti presi
© 2007 IBM Corporation 46. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Lesson Learned
Enterprise 2.0 – Lesson Learned: Enterprise 2.0
§ Identificare le risorse 2.0 in azienda, elementi preziosi.
§ Gli utenti 2.0 sono anche Employee 2.0: stessi desideri,
stesse logiche e attese.
§ Favorire lo sviluppo del network di conoscenze 2.0, non
ostacolarlo, capitalizzarlo
§ Favorire lo scambio di esperienze tra generazioni
(mature e 2.0) attraverso intranet e altri strumenti KM.
§ Favorire la collaborazione, comunicazione, la rich user
experience: persone intelligenti creano valore insieme
§ Quando possibile, favorire l’accesso a dati, informazioni
e processi modalità aperta (2.0 data catalog)
§ Valorizzare il feedback: la comunità 2.0 fornisce
indicazioni preziose per l’efficientamento dei processi
© 2007 IBM Corporation 47. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Lesson Learned
Enterprise 2.0 – Lesson Learned: Knowledge 2.0
§ Con 2.0 i modelli di progettazione di sistemi di gestione
di conoscenza varia notevolmente
§ Progetti user centred, SW progettato con paradigmi /
oggetti / funzioni universalmente accettati
§ Le definizioni variano da:
1.0 - “Knowledge management is a sistematic approach to
manage information that enables organizations to more
effectively locate, create, share and apply the knowledge of its
employees, customers, partners and other key constituents”
2.0 - “Knowledge Management 2.0 is a systematic framework
to enforce users to generate, manage and deliver innovation,
with the right knowledge, at the right time, at the right place.
§ Warning: esigenze critiche di KM possono essere
gestite in maniera impropria con tools pubblici (see:
slideshare.net)
© 2007 IBM Corporation 48. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Lesson Learned
Enterprise 2.0 – Lesson Learned: Business+IT 2.0
§ SOA e Web 2.0 sono complementarie e se incanalate
correttamente rendono più flessibile e soddisfacente il
rapporto tra Business e IT
§ Business + 2.0 = autonomia, flessibilità, compliancy e
soddisfazione dalle applicazioni web interne ed esterne
§ Il Portale - perche ordinato e sicuro - e’ il luogo dove
sviluppare soluzioni SOA + Web 2.0 “consumer” +
enterprise.
§ Al momento di definire una roadmap tecnologica
valutare attentamente ciò che puo’ essere affrontato
tatticamente e in modo competitivo con servizi 2.0
§ Non sottovalutare le potenzialità e i rischi del 2.0
(sicurezza, governo, malinterpretazioni: non e’ la SOA
dei poveri!)
© 2007 IBM Corporation 50. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
2.0 Da dove iniziare?
Business Value Assessment for 2.0 ODW, Knowledge & Collaboration.
Nuovi valori e strumenti operativi per l’enterprise 2.0
Risultati
IBM Business Value Assessment for Portals
prodotti
Moduli di analisi e disegno
Definizione del
Business Portal Value Assessment
Business Portal Value Assessment Business Valore di Business
Business
Preparazione
Preparazione dell’On Demand
Value:
Value:
Sessione di
e raccolta
e raccolta Sessione Sessione Workplace 2.0
Analisi &
Analisi &
definizione
prime
prime Day in the Business
Presentazione
del Business Presentazione Day in the Life:
informazioni Life Case / ROI
informazioni finale
Value finale Disegno Demo
personalizzata per i
“Come si
“Cosa “Quale sarebbe diversi ruoli
• Customer Input • Presentazione finale
giustifica
potremmo o l’esperienza degli
& Discovery finanziariamente al cliente
dovremmo fare utenti con la Sintesi ROI per l’On
l’iniziativa On
con una nuova soluzione
• Disegno e architettura Demand Workplace
Demand
soluzione On On Demand
2.0
Workplace 2.0?”
Demand Workplace 2.0?
On Demand
• IBM come “Trusted
Quali sono i
Workplace
Workplace:
benefici? Advisor” per il
2.0?”
definizione
progetto realizzativo
package,
Input ed analisi con le funzioni di business del cliente impostazione
attraverso sessioni di workshop ed interviste progettuale
e piano
L’analisi si conclude in circa 4-6 settimane
© 2007 IBM Corporation
Mappa 51. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start
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Max_Ardigo@it.ibm.com
© 2007 IBM Corporation