4. (1) Sin of Abstraction
”When you go too far up, abstraction-wise,
you run out of oxygen.
Sometimes smart thinkers just don’t know
when to stop, and they create these absurd,
all-encompassing, high-level pictures of the
universe that are all good and fine, but
don’t actually mean anything at all.”
- Joel Spolsky
15. How to design for Core+Paths
Prioritize and design the Core
(satisfy user goals through prioritized content and functionality)
Design Inward Paths to the Core
(SEO, facets, menus, search, RSS, newsletters – any mean available)
Offer relevant Outward Paths from the Core
(Calls to Action that meet user, business and social needs)
16. Core, Inward and Outward Paths
Most optimal unit of consumption
Core
Balance business and user goals
17. Example: Municipality
Core: Services, i.e. kindergarden
Frontpage Online application
Internal search Offline application
Google/SEO Contacts
Incoming links Print
Spørsmål & svar
Newsletters Forward to friend
- Kor gamalt må barnet vera før det kan byrja i barnehage?
Barnet må vere fylt 10 månader før det kan begynne i barnehagen.
Det kan søkjast plass i inntil 3 barnehagar.
+ Kva er prioriterte grupper?
Brochures Map of kindergardens
+ Kor mykje kostar det?
+ Finst det barnehagar som er opne på kvelden og om natta?
+ Kor lang tid tar det før eg får svar på søknaden?
RSS feeds Links to kindergardens
+ Kan eg klage på utfallet av søknaden?
Barnehagar i Førde
Kommunale barnehagar
Førde familiebarnehage Kyrkjevegen barnehage
Slåttebøen 33 Postboks 6
6800 FØRDE 6800 FØRDE
57 83 22 47 916 90 359
24. Designing Inward Paths to the Core
Internal search
Frontpage
RSS feeds
Open APIs
Affiliates
Newsletters
Google/SEO
25. Outward Paths: Calls to action
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26. Themes and References
Inward Paths Core Outward Paths
Findability Value
Prioritization
Epicenter Design
Search Engine Calls to Action Captology
Optimization Ads Persuasion
Simplicity
Copy as interface Tunelling
Adaptive Design Rhetorics Kairos Persuasion
Links Search Marketing Getting Real
Agile Development Flow Conversion
Feeds Newsletters Affiliates Paths
Human Information Interaction
Information scent Offline Social
Statistics ROI
Sensemaking Hub-Spoke
Site navigation Design Tagging
marketing
IA2.0 Microformats
Facets Residue Attraction Tags
Viral
Recommendation Systems
APIs Personal
Taxonomies Site Search Semantic Web
Marketing Social Media
Best Bets Link-rich frontpages InfoClud
Optimization
27. How to use it?
Simple, Adaptive Tool for Thinking
Support for Intuition
Jump Start Concept
Zoom in Concept without Lock-in
Set Redesign Priorities
Client Communication
Fighting Frontpage Focus
33. The Doughnut Problem
Process Flows
Use Cases
Affinity Diagrams
Strategy
Sitemaps
Personas
? Controlled
Vocabularies
Scenarios
User journeys Taxonomies
Ontologies
Usier stories
Prototypes
Wireframes