The document summarizes AMD's mainstream desktop platform which is designed for Windows 7. It provides breakdowns of AMD Athlon II processors and 785G chipset featuring ATI Radeon HD 4200 graphics. It highlights the platform's breakthrough 45nm quad-core processors starting at $99, support for Windows 7 features like DX10.1, and energy efficiency technologies. Performance tests show the AMD platform outperforming comparable Intel configurations for digital media, 3D gaming, and multi-tasking workloads.
2. What Drives Value for Mainstream Desktop…
User Experience
Price Performance
Explosion of Multimedia
Value means paying for what you need
and getting what you want
2 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
3. Technology to Deliver on Experience
Ultimate
Ultimate control:
high-definition gaming
and HD content creation*
Premium
Performance:
Cutting-edge,
high-definition performance*
Better
Mainstream:
More tasks,
all at once in high definition*
Good
Basic:
Great Performance
for everyday tasks
*HD capable monitor required.
3 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
4. More With AMD
North
CPU: America
CPU:
$70
AMD Athlon™ II X4 620 Intel Core2Duo E7500
$99
Motherboard: estimated Motherboard:
$74
785G – MSI 785GTM $40 Intel G41
~$283
Component Cost ~$170 ~$190
Processor Cores 4 2
Graphics Technology DirectX® 10.1 DirectX® 10
ATI Stream YES No
RAID 0, 1 YES No
HD Post Processing YES No
*Pricing in US dollars from Newegg.com as of Monday, September 14 th. Pricing used strictly as a means to determine a similar comparison of products.
4 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
5. AMD Mainstream
Desktop Platform
Designed for Windows® 7
Breakthrough 45nm Quad-Core Price
Superior Windows® 7 multi-tasking for the
mainstream with dual-, triple-, and quad-core
offerings from AMD*
Advanced HD Experience**
Vivid, rich, life like colors in your favorite movies,
and a smooth computing experience in
Windows® 7 Media Center
Feature Smart
Dynamic platform power efficiencies, the latest
DirectX® 10.1, and ATI Stream technologies
that deliver a great Windows® 7 experience
*Windows® 7 capable PC required. **HD capable monitor required.
5 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
6. AMD Athlon™ II X4 Quad-Core Processors
Do more in less time
with amazing QUAD-CORE performance
for only $99*
Brand New 45nm Processor
Architecture
Designed to meet the demands of the mainstream
New Performance Levels
The highest performing AMD Athlon™ processor ever
Part of a Stunning Visual Experience
Enabling superior ATI Radeon™ graphics
Amazing Energy Efficiency
Cool, cost-efficient performance
*AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region.
6 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
7. AMD Athlon™ II Processors
Comparedto previous generation of AMD Athlon™ X2 processors you get
Compared to previous generation AMD Athlon™ processors:
More Performance
More Efficiency
More Compatibility
AMD Athlon™ II AMD Athlon™ II AMD Athlon™ II
AMD Athlon™ X2
X2 X4 X4
Model 7850 250 630 620
Processor Cores 2 2 4 4
Core Speed (MHz) 2800 3000 2800 2600
HyperTransport™ 3.0 Technology Link
3600 4000 4000 4000
(GT/s)
Total L2 Cache 1MB 2MB 2MB 2MB
Total L3 Cache 2MB 0MB 0MB 0MB
Process Technology 65nm 45nm 45nm 45nm
Package AM2+ AM3 AM3 AM3
Socket Compatibility AM2, AM2+ AM2+, AM3 AM2+, AM3 AM2+, AM3
Memory Type DDR2 DDR2, DDR3 DDR2, DDR3 DDR2, DDR3
AMD PowerNow!™ technology 2.0 3.0 3.0 3.0
7 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
8. AMD Athlon™ II processors
The Core of Performance
From entry level mainstream computing for everyday computing, to
providing a processor for customers who care about cores, the AMD
Athlon™ II processor family delivers performance and value at any
core count.
AMD Athlon™ II X4 Processors
+9% +15% +49% +75%
AMD Athlon™ II X2 Processors
Based on internal AMD testing as of 8/24/09 of AMD Athlon™ II X2 235 vs. AMD Athlon™ II X4 620 processor. Configuration: M4A78T-E
motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Office Applications performance improvement based on
aggregate of PCWorldBench, BAPCo® SYSmark® (1280x1024), PCMark® Vantage, Windows send to compressed folder, WinRAR (rar-best),
TrueCrypt (AES-MEAN), and Norton AntiVirus PDF document scan. Advanced Multi-tasking performance based on PCMark® Vantage. Digital Video
Editing performance based on Cinebench. Mainstream Gaming based on 3DMark® Vantage CPU.
8 AMD Mainstream Desktop Platform: Designed for Windows® 7
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Disclaimers in speaker notes
9. AMD 785G Chipset
Featuring ATI Radeon™ HD 4200 Graphics
Vibrant Digital Media
Immersive 3D Gaming
740G 780G 785G
Graphics Core ATI Radeon™ 2100 ATI Radeon™ HD 3200 ATI Radeon™ HD 4200
Microsoft® DirectX® 9 10 10.1
Discrete Graphics Core RV430 RV610 RV620
Process 80nm 55nm 55nm
Transistors 120 million 205 million >205 million
Stream Processors 4 shaders 40 40
Unified Video Decoder (UVD) N/A UVD UVD2
•Accelerated Multiple
Streams
•Video Detail Enhancements
Accelerated Video Transcode N/A Yes
HDMI 1.2 1.2 1.3
DisplayPort No Yes Yes
Windows® 7 capable PC configuration required for full Windows® 7 functionality.
9 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
10. Accelerate
3D Graphics Performance
Explore new worlds of responsive, immersive
3D gaming
26 fps
HAWX
12 fps
World of 26 fps
Warcraft 13 fps
AMD
Kung Fu 17 fps
Intel
Ice Age 3 from Activision
Panda 9 fps
27 fps
Ice Age 3
21 fps
0 10 20 30
All titles at 10x7 except World of Warcraft at 1280x1024. SYSTEM CONFIG: AMD - AMD Athlon™ II X4 620, AMD 785G
Chipset featuring ATI Radeon™ HD 4200 GPU, 2GB DDR3-1333, Windows® 7 RC1; Intel – Intel Core2 Duo e7400,
Intel G45 chipset, Intel G45 Express graphics, 2GB DDR2-800, Windows® 7 RC1.
Proven ATI Radeon™ Graphics
and Direct X® 10.1 Performance
10 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
11. Platform Benefits: Windows® 7 Ready
Ready for Windows® 7
Visuals
• Accelerated 3D windows
• Quick and easy setup of multiple displays
• Smooth MCE video preview and playback
Features
• Virtual XP support throughout
• Integrated Power Management
• Fusion for Desktop, Fusion for Media,
compatibility
Stability
• WHQL drivers available months ahead of
launch
The AMD Mainstream Desktop Platform
delivers a great Windows® 7 experience
Windows® 7 capable PC configuration required for full Windows® 7 functionality.
11 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
12. Platform Benefits for a Better Experience
ATI Stream technology enables faster PC application performance
Transcode to your iPod in Less Time with AMD
AMD Athlon™ II 6:46 min AMD
X4 620
AMD Athlon™ II Intel
X2 250
8:10 min
Intel Core 2 Duo
E7400
14:21 min
Time in seconds (lower is better)
ATI Radeon™ HD 4200 graphics and AMD Athlon™ II processor-based platform versus an Intel Core 2
Duo E7400 and G45 chipset decoding a 19:43 MP4 clip to 640x320 iPod clip with Cyberlink Expresso.
Configuration: AMD - AMD Athlon II processors, AMD 785G chipset, ATI Radeon™ HD 4200 GPU, 2GB
DDR3-1333. Intel – Core 2 Duo E7400, G45 chipset with G45 Express graphics, 2GB DDR2-1066.
12 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
13. AMD Power Management Technologies
A superior desktop experience. Get the most out of your PC with energy
efficiency you’ll feel good about for a cool, and quiet PC experience
AMD PowerNow™ 3.0 Technology
Dramatic, dynamic processor power savings without impacting performance
ATI PowerPlay™ Technology Performance
States
Dynamically manage graphics power efficiency and take control of your visual
performance
1
*
* Configuration: AMD Athlon™ II X2 250, AMD 785G Chipset, ATI Radeon™ HD 4200 integrated graphics, 4GB
DDR2. http://www.youtube.com/user/AMDUnprocessed. Blu-ray drive required for Blu-ray playback.
13 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
14. Platform Component: Software
AMD Fusion Media Explorer
Easy to See
Platform Performance Advantages
• Scalable features based on hardware
performance
• Smooth multi-stream videos using multi-
core and HD video acceleration*
• Easy to grasp core scaling
• Accelerated CPU/GPU transcode
Explore your digital media content, from multiple local and online sources, in
a quick and easy to use browser.
Experience your media in a more engaging 3D streaming view allowing
one-click sharing and gathering of memories with friends thru social media sites
Discover new photos, videos or music via MEGA Search which suggests new
online content related to what your are viewing
*HD *Separately purchased capability.
monitor required for full HD TV tuner may be required. May require dual core or better CPU.
14 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
15. Platform Component: Software
AMD Fusion Utility for Desktops*
- Ignite gaming performance
- Optimize for media playback
- Make you PC hyper efficient
All with the simple touch of a
button
Go behind the curtains
and take control
• Choose from multiple pre-loaded profiles,
performance and optimization
• Overclock,** underclock, take control
• Engage advanced acceleration technologies
• Customize user profiles for personalized
optimization
*This utility may disable security/antivisus software, or adversely affect your system, review accompanying documentation carefully before installing.
**AMD product warranty does not cover damage caused by overclocking, event when enabled via AMD OverDrive™ software.
15 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
16. Key Takeaways
The User Experience Drives Value in The PC Market
AMD has a simple, singular 45nm Desktop Infrastructure
AMD’s Mainstream Platform was Designed for Windows® 7
Price performance leading Quad-Core at $99*
AMD’s Mainstream Platform is Fully Loaded and Ready to
Deliver an Outstanding HD Experience**
*AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region.
**HD monitor required for full HD capability.
16 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
18. AMD Athlon™ II Processors
Digital Media Performance
Do More In Less Time
Step up to AMD Athlon™ II processors and easily tackle more important tasks at once. Get an
exceptional PC experience where everything on your computer looks amazing and runs
smoothly thanks to superior multi-tasking power.
AMD Athlon™ II
X4 630 149%
AMD Athlon™ II
X4 620 140%
AMD Athlon™ II
X2 250 111%
AMD Athlon™ II
X2 245 108%
AMD Athlon™ II
X2 215 100%
AMD Athlon™
X2 7750
96%
AMD Athlon™
X2 5800 93%
0% 20% 40% 60% 80% 100% 120% 140%
Based on internal AMD as of 8/24/09. Results normalized to the AMD Athlon™ II 215. AMD Athlon processor configuration: GIGABYTE GA-MA790GP-DS4H AM2+ motherboard, ATI Radeon™
HD 3300 GPU, 4GB DDR2-1066, Windows Vista® 64 Ultimate. AMD Athlon II processor configuration: ASUS M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows
Vista® 64 Ultimate. Performance represents the median of the following benchmarks: Cinebench CPUx, ExpressionEncoder, iTunes (wav-to-aac), iTunes (wav-to-mp3),
Mainconcept, Photoshop Elements, Pov-RAY, Pov-RAY RTR, Quicktime Pro (overall), Windows MediaEncoder, Windows MovieMaker.
18 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
19. The Core of Performance – Integrated Graphics
Get more performance and enjoyment from your PC experience
with next-generation processor technology for
hassle-free, efficient computing
Intel Core 2 Duo E7500 Intel Core 2 Quad 8200 AMD Athlon™ II X2 250 AMD Athlon™ II X4 620
140%
139%
122% 130%
120%
113%
100% 97% 106%
92%
95%
91%
80%
81%
60% 58%
57%
40%
20%
0%
Productivity HD Video SlideShow 3D Gaming
PCMark Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage
Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB
DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in
Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide show as an AVI
from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks.
19 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
20. The Core of Performance – Discrete Graphics
Get more performance and enjoyment from your PC experience
with next-generation processor technology for
hassle-free, efficient computing
Intel Core 2 Duo E7500 Intel Core 2 Quad 8200 AMD Athlon™ II X2 250 AMD Athlon™ II X4 620
140% 137% 134%
131%
127%
120% 116%
110%
102% 102%
99% 98%
100% 95% 102%
80%
60%
40%
20%
0%
Productivity HD Video SlideShow 3D Gaming
PCMark Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage
Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A79T-Deluxe motherboard, ATI Radeon™ HD 4870 1GB GDDR5,
8GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DP45SG motherboard; ATI Radeon HD 4870 1GB GDDR5; 8GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage
results are measured in Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide
show as an AVI from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks.
20 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009
21. AMD Athlon™ II X4 620 Processors- Getting to the Core of Price
Performance!
Dollar-for-dollar: When matched up against the price comparable Intel Core 2 Duo E7500 the
AMD Athlon™ X4 620 processor delivers 45% better price performance.
Why settle for a dual core processor that doesn’t support Microsoft Windows 7 virtualization
mode?
Entry-level quad cores: Core-for-core AMD provides a staggering 75% better price
performance when entry-level quad core processors are compared.
AMD Athlon™ II X4 processors are the highest performing AMD Athlon™ processors yet- and are
still the smartest choice for mainstream computing.
AMD Athlon II X4 620 processor AMD Athlon X4 620 processor
price comparable** entry-level quad core comparable**
(Do not support virtualization)
100% 100%
50%
50%
AMD Athlon II 620 Intel Core 2 Duo AMD Athlon II 620 Intel Core 2 Quad
7500 8200
•45% better price performance* •Staggering 75% better price performance
•Supports Windows® 7 Virtualization mode*** •Superior mainstream computing
•Highest performing AMD Athlon™
•Why settle for dual core? processors to date
*Results normalized to AMD Athlon™ II X4 620. Configuration: AMD - ATI Radeon™ HD 4870, MSI DKA790GX and 4GB DDR3-1066; Intel - ATI Radeon™ HD 4870, MSI P45
Platinum and 4GB DDR3-1066. Windows Vista® 64 Ultimate. **Results from testing in AMD performance labs; price-performance based on sum of normalized performance
results across three software benchmarks [PCWorldBench, SYSmark ® (1280x1024), PCMark ® Vantage] divided by processor price as listed on www.pricegrabber.com or
AMD MSRP as of August 24, 2009. Actual market prices may vary. ***Windows® 7 capable PC configuration required
21 AMD Mainstream Desktop Platform: Designed for Windows® 7
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22. Enhance
Spectacular Video
Enhanced Video Quality
Accelerated Playback
Video Enhancement Featuring:
•Dynamic contrast adjustment
•Gamma correction
•HD color vibrance and tone correction
•Enhanced DVD upscaling
•Video acceleration for H.264, MPEG2, VC1
•Detail Enhancement
•Dual Stream, Picture in Picture Acceleration*
*Blu-ray drive required for Picture-in-Picture.
Great Looking Videos with AMD Technology
HD HQV is a tool used by AMD to evaluate video playback quality. HQV provides visual feedback for scoring by the AMD reviewer. Scores may vary
based on the skill and opinion of the reviewer. HD Noise Reduction Example via HD HQV
22 AMD Mainstream Desktop Platform: Designed for Windows® 7
Embargoed: September 16, 2009