This document summarizes a presentation about using serious gaming and gamification to address societal challenges. The presentation was given at TNO, a Dutch research organization, and introduced TNO's work in serious gaming. Attendees were asked to select and brainstorm ways to gamify solutions for various daily issues like childhood obesity, energy overconsumption, or smartphone addiction. They worked in groups to define target users and missions, then designed gamification elements to motivate behavior change. The presentation concluded by inviting interested participants to learn more about TNO's efforts applying human factors and games to technology and social issues.
5. How about you….?
What are the daily activities you really should do but could use
some gamification?
What little actions that you take in your daily life make you smile?
Did you ever learn something in a surprising way?
September 18, 2012
6. Today…
A little bit about TNO
Introduction serious gaming & gamification @ TNO by Hester Stubbé
DIY: gamify life!
Results: your serious differences with a
September 18, 2012
7. A little bit about TNO
Technical
Sciences
Technical
Sciences
Earth,
Environmental
and Life
Sciences
Earth,
Environmental
and Life
Sciences
Behavioural
and Societal
Sciences
Behavioural
and Societal
Sciences
September 18, 2012
10. Domain
TechnologyHuman factors
What do you want to change?
Who needs to change?
In what context?
What works for this goal?
What works for this
population?
How can we motivate
this population?
How can we integrate
means and goal?
19. Domain
TechnologyHuman factors
What do you want to change?
Who needs to change?
In what context?
What works for this goal?
What works for this
population?
How can we motivate
this population?
How can we integrate
means and goal?
Keep the parc clean
Children & parents
Attractive
feedback
Fun
‘vacuum cleaner’
20. Profiling your target group
ConnectionCompetition
CompetenceCreation
Badges
Appointments
Short challenges
Financial bonuses
Mini game
Lottery
Surprises
Unlocking levels
Time spent
Level bonuses
Ownership
Progression
Quests
Free stuff
Friendlists
(insude/outside)
Combo bonuses
Community
collaboration
Group ranking
Social check-ins
Leaderboards
Ranks
Productivity
Count down
bonuses
Losing points
progression
Individual
Collective
Result Proces
September 18, 2012
21. DIY: gamify one of today’s societal challenges
1) Obese children – Eat, play, move
2) Energy overconsumption – Switch it off, turn it down
3) Lack of physical exercise of elderly – The art of getting out of the chair
4) Vandalism – Don’t ruin bus shelters out of boredom
5) Street refuse – Keeping our streets clean & cosy
6) Road safety – Red traffic lights are there for a reason
7) Smartphone addiction – Try a F2F conversation every once in a while
8) Traffic jams – Why travel at the same time as everybody else?
9) Debts – Stop silly impulse shopping
10) Hearing loss – Maximal concert experience, minimal damage
September 18, 2012
22. DIY time: gamify!
Pick a table (if you don’t like the one you’re sitting now)
Explore the societal challenge you’re given (brainwriting, 15 minutes)
Complete the persona for whom you are going to solve this challenge
(10 minutes)
Describe what you want your target group to achieve (mission statement,
5 minutes)
Describe how you want to achieve this (human factors, 10 minutes)
Design a gamication (and let our hand-outs help you) (10 minutes)
Summarize your gamification in the presentation sheet (5 minutes)
Present your gamification (1 minute pitches)
September 18, 2012
23. Seriously interested in this topic?
Get in touch with Hester Stubbé or Mark Ruijsendaal
hester.stubbe@tno.nl or mark.ruijsendaal@tno.nl
~
Or just want to talk about TNO and the Creative Industrie in general?
Get in touch with Ottilie Nieuwenhuis
ottilie.nieuwenhuis@tno.nl
September 18, 2012