View the complete project at - http://thinkingiptv.blogspot.com

1. “ ”
On weekends, we neighbours pool
>> MANJULA RAJAN
in and rent a few DVDs which we Background
watch together through the night in Manjula is 33 years old and was born and
one house. That’s fun. brought up in a slum in Bangalore. Her
community people are predominantly Ta-
Likes & Loves milians and so, though she is a Kannadiga,
Manjula loves children and is sad that she she speaks Tamil. She has studied up till
doesn’t have any. She loves spending time the 7th grade in a Kannada medium school
with the neighbourhood kids who treat her after which she needed to take up a job.
house as their own. She also likes watching She worked in an assembly line manufac-
TV but does not know how to operate it and turing TV sets in a BPL factory at Kanak-
is dependant on her husband or the neigh- pura. She now works as domestic help in
bourhood kids for switching it on and off. a well-to-do Bangalore home. She herself
She believes that TV should be watched in a lives in a one room tenement allotted by
group and only then is it fun. the Bangalore Municipal Corporation, on
LOWER MIDDLE CLASS | NEED IT SIMPLE
Manjula lives a simple life but has seen the city’s outskirts past the NICE corridor.
gadgets like a washing machine in her em- Her home has no sanitation or clear supply
ployer’s house. She aspires to buy one some of water. Yet, she has invested in a TV set
day. She has had no access to a computer which occupies pride of place in her frugal
and the internet is completely alien to her. home. She is married but has no children.
Though Manjula does not pray daily, she Manjula travels everyday with a private
is deeply religious and takes festivals seri- bus service as there are no government
ously. On festival days, she goes to a temple buses there. She earns a meager amount
a few kilometers away that her community which she tries to save and sometimes
has faith in with her neighbourhood women. buys things for the children in her neigh-
Another pet love is watching Tamil film bourhood. But, more often than not, she
DVDs which her neighbourhood collectively has no money because her husband
rents to watch on the weekends. spends it on alcohol.

2. >> MANJULA RAJAN
Average Daily Calendar Tech Attitude
Manjula’s typical day starts with a light Manjula is saving her money for a new
breakfast after which she walks to the bus washing machine. She has asked her em-
stop and takes a bus to Bannerghatta Road ployers to keep it for her. This is impor-
where she works. The bus ride is a little tant for her even though her home has no
over 45 minutes. She spends most of her sanitation and no regular water supply. She
time in the morning cleaning the house and feels she can work around it.
cutting vegetables for lunch. After lunch has She is also currently trying to get her sec-
been served, she eats herself and has some ond hand mixie fixed. Most grinding though
time to relax. Someone usually switches happens on a stone in her kitchen.
on the television for her and she watches She does not have a telephone or cell
some TV. In the evenings she cleans all phone. Though her employer gave her a cell
the vessels and prepares rotis or rice for phone, her husband took it and misplaced it.
the evening meal. She leaves work at 6 to However, she has a Sun DTH service in her
LOWER MIDDLE CLASS | NEED IT SIMPLE
return home. She again takes the bus back home and says that she would upgrade her
and then walks one km to her home. She TV and services for better quality any day.
does not like being late because it then be- She has seen her employers work on
comes dangerous to walk this lonely path. the computer and knows what it is but she
Once home she fixes dinner while the herself sees no use for it as she says, “You
neighbourhood kids turn on the TV and need to be able to read to use it. And I never
watch while chattering to her about their learnt to read. So now what’s the use for it
day. She leaves her husband’s dinner in a to me? I can’t use it.”
plate near the TV and eats her own with Manjula does stay in the know of things
neighbours because her husband is gener- through the kids in her colony and the TV
ally late. He often comes home drunk but news channels she watches occasionally.
she has learnt to ignore his outbursts.
Manjula works on all days of the week.

3. >> MANJULA RAJAN
AVERAGE DAILY CALENDER
Average Daily Calender Chart
This chart documents Manjula’s average
day. It aims to focus on her keymoments
when she interacts with technology. These
key moments of interaction with TV have
been analyzed and detailed in the following
ACTIVITY
Work pages
Travel
Media Affinity Chart
Sleeping
Eating This chart documents Manjula’s affinity to
Self Care technology. It aims to show how much of
Cooking each medium she accesses in a day.
SPACE
Mobile
Home
Work Place PC
Public Vehicle TV
PEOPLE
Husband
Community
Employers
Alone
TECHNOLOGY
TV
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
03:00

4. >> MANJULA RAJAN
TELEVISION AFFINITY
TV System Programme Guide
• Manjula owns an old Philips TV has a SUN DTH • Does not refer to any programme guide.
connection that she deliberately opted for it be- • Remembers show timings of soaps and movies..
cause her house is her own and because she
Reminders
wanted good quality picture.
• Has options for setting reminders but does not use
• Has wired TV to some old speakers that her hus-
them.
band brought home.
• STB remote is battered and is difficult to use. TV Attitude
• Likes watching TV.
Favourite Programs
• Likes having people around while watching.
• Tamil Movie on MAA TV and Jaya TV
• Thinks of TV viewing as a social activity and as a
• Music game/dance shows / Reality Shows
means of getting together.
Typical Schedule • Generally does not change channels from her re-
• Tamil soap or movie in the afternoon. mote - asks husband, employer or neighbour.
LOWER MIDDLE CLASS | NEED IT SIMPLE
• News/cartoons in the evening. • Manjula would pay for quality and would upgrade
• DVDs & movies on weekends her TV if she got the chance
(Weekends are a little more relaxed, and the com-
Peeves
munity rents DVDs and watches them in one of the
• Remotes are complicated and have too many but-
houses of the colony as a group.)
tons; buying batteries is painfull. (Her remote is
Influences old and needs some preknowledge to use.)
• Learns of new shows from employers and some • EPG’s are not intuitive and generally avoided.
times from neighbors
Satisfaction Quotient
• Community favourites
• Is satisfied with the service she has. and does not
Favorites wish for more channels or additions to her service.
• Remote supports favourites but she does not define • Manjula does have a desire to upgrade her TV
them. Is more comfortable with the STB Buttons. model, but only when a good offer comes along.

5. >> MANJULA RAJAN
TELEVISION AFFINITY
TV TV
8:00
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
0:00
1:00
2:00
3:00
4:00
5:00
6:00
7:00
EMPLOYERS HOME - Key Moment 1 OWN HOME - Key Moment 2
• 1:00 PM t0 4:00 PM • 7:00 PM - 10:00 PM
• Solitary activity • Group activity
• Entertainment value is higher than information value. • Entertainment value is higher than information value.
Hardware interaction Hardware interaction
• Three different remotes: TV, Set-top box, Amplifier system. None are handled by • Two remotes present: TV and Set-top box - both are controlled either by husband or
Manjula because she cannot understand them and because they belong to her by the community children
employers. • Channel surfing: higher than average depending on who operates it. Highest with
• Channel surfing: employers surf thru the Tamil channels till she finds something children.
she wants to watch. . • Set top box present (Sun Dish). Channel surfing and interaction done through EPG
• Set-top box owned is Tata Sky and Digitelly (local cable network provider)
Content Access
Content Access Information
Information • News watched when husband is at home or when something big has happened.
• Rarely is news watched. Entertainment
Entertainment • Talent shows for singing & dancing and Movies
• Programs being watched: Jaya TV, Zee Tamil • Programs being watched: Sun TV, K TV, Kalaignar TV, Jaya TV, Zee Tamil and Chutti
TV when children are present.