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MEDIAAND INFORMATION
LITERACY (MIL)
Mass Media
Media Effects
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines...
LEARNING COMPETENCIES
Learners will be able to…
■ define mass media and media effects (SSHS);
■ discuss and evaluate the d...
TOPIC OUTLINE
I- Mass Media
A. Definition
B. Media Effects
C. Importance of Understanding the Effects of
Media
D. How Medi...
VIRAL: “THE UPUAN GIRL”
(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
What is mass media?
(Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
Mass Media
refer to channels of communication
that involve transmitting
information in some way, shape or
form to large nu...
MEDIA EFFECTS
Third – partyTheory
• People think they are more immune to media influence than
others.
Source:
https://ww
w...
MEDIA EFFECTS
Reciprocal Effect
• When a person or event
gets media attention, it
influences the way the
person acts or th...
MEDIA EFFECTS
Boomerang Effect
• refers to media-induced
change that is counter
to the desired change
(Source: http://uppi...
MEDIA EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically to
television, shapes our
soci...
MTRCB (Movie andTelevision Review and
Classification Board) is the government
agency responsible for rating television
pro...
(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)
MOVIE CLASSIFICATION RATINGS
VIDEO...
MEDIA EFFECTS
Agenda-settingTheory
(Lippmann/ McCombs and
Shaw)
• process whereby the mass
media determine what we
think a...
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS
Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-...
MEDIA EFFECTS
Propaganda Model of Media
Control
(Herman & Chomsky )
• The model tries to understand
how the population is
...
WHAT IS PROPAGANDA?
• ideas or statements that are often
false or exaggerated and that are
spread in order to help a cause...
(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
THE ESSENCE
OF PROPAGANDA
(Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-
mass-deception/)
PROPAGANDA?
FORMATIVE ASSESSMENT:
RECITATION
Questions
1. How do you know when what is posted in
social media is a propaganda? How do ...
VIDEO PRESENTATION
Media Effects (2010)
YouTube Channel: Public Sphere
Retrieved October 27, 2016 from
https://www.youtube...
CARTOON ANALYSIS
(Source: http://www.cartoonmovement.com/cartoon/13128)
How is this person portrayed in public by
different types of media?
Source: www.philstar.com
How is this person portrayed in public by
different types of media?
Source: www.philstar.com
How is this person portrayed in public by
different types of media?
Source: www.philstar.com
How is this person portrayed in public by
different types of media?
Source:
https://twitter.com/ma
rshtmallow
How is this pair portrayed in public by
different types of media?
Source:
http://cnnphili
ppines.com/lif
e/entertainme
nt/...
How is this group portrayed in public by
different types of media?
Source:
http://www.ac
ademia.edu/30
866752/FACTO
RS_AFF...
How is this group portrayed in public by
different types of media?
Source:
http://www.g
manetwork.co
m/news/lifestyl
e/art...
How is this group portrayed in public by
different types of media?
Source:
http://www.ra
ppler.com/nati
on/119161-
ilocos-...
How is this group portrayed in public by
different types of media?
Source:
http://globalne
ws.favradio.fm
/tag/kadamay/
How is this person portrayed in public by
different types of media?
Source:
http://www.soccerallia
nce.ca/Default.aspx?ta
...
PERFORMANCE TASK: WRITTEN WORK
■ Write an essay about your analysis and evaluation of
the effects of media to the Filipino youth.
■ Your essay must have ...
Very Good Good Poor
Needs
Improvement
INTRODUCTIO
N
Background/
Define the
Problem
Well-developed
introductory
paragraph
c...
Very Good Good Poor
Needs
Improvement
BODY
PARAGRAPHS
Main
Argument
Argument is
well developed
with supporting
examples.
(...
Very Good Good Poor
Needs
Improvement
CONCLUSION Conclusion was
presented.
Opinions and
suggestions for
change are
logical...
REFERENCES
• MIL Curriculum Guide by DepEd
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems In...
REFERENCES
• http://zimmer.csufresno.edu/~johnca/spch100/7-4-
agenda.htm
• http://communicationtheory.org/propaganda-
mode...
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Media and Information Literacy (MIL) Types of Media (Part 2)- Mass Media and Media Effects

Learning Competencies
Learners will be able to…
1. discuss in class how a particular individual or society is portrayed in public using
2. different types of media (MIL11/12TYM-IIId-12n);
3. define mass media and media effects (SSHS);and
4. discuss and evaluate the different theories on media effects (SSHS).

I- How Media Depicts People in Public
II- Mass Media
Definition
Media Effects
Importance of Understanding the Effects of Media

I- Media and Information Literacy
A. Key Concepts In Media Analysis
B. Key Questions to Ask When Analyzing Media Messages
C. Formative Assessment: Analyzing and Deconstructing Media Messages
D. Performance Task: Analyzing Media Messages

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Media and Information Literacy (MIL) Types of Media (Part 2)- Mass Media and Media Effects

  1. 1. MEDIAAND INFORMATION LITERACY (MIL) Mass Media Media Effects Mr. Arniel Ping St. Stephen’s High School Manila, Philippines MIL PPT 7, Revised: June 11, 2017 Types of Media (Part 2)
  2. 2. LEARNING COMPETENCIES Learners will be able to… ■ define mass media and media effects (SSHS); ■ discuss and evaluate the different theories on media effects (SSHS); ■ discuss in class how a particular individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12). ■ analyze and evaluate the effects of new media to the youth (SSHS); and ■ editorialize the effects of new media to the Filipino youth (SSHS).
  3. 3. TOPIC OUTLINE I- Mass Media A. Definition B. Media Effects C. Importance of Understanding the Effects of Media D. How Media Depicts People in Public E. PerformanceTask: WrittenWork 1. EssayWriting
  4. 4. VIRAL: “THE UPUAN GIRL” (Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
  5. 5. What is mass media? (Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
  6. 6. Mass Media refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people MASS MEDIAAND MEDIA EFFECTS Media Effects are the intended or unintended consequences of what the mass media does (Denis McQuail, 2010)
  7. 7. MEDIA EFFECTS Third – partyTheory • People think they are more immune to media influence than others. Source: https://ww w.linkedin. com/pulse /death- human- conversati on-awad- abdelgayo um
  8. 8. MEDIA EFFECTS Reciprocal Effect • When a person or event gets media attention, it influences the way the person acts or the way the event functions. • Media coverage often increases self- consciousness, which affects our actions. Source: http://www.flickriver.com/photos/billyjo29/tags/kapamil ya/
  9. 9. MEDIA EFFECTS Boomerang Effect • refers to media-induced change that is counter to the desired change (Source: http://uppiddee.com/blog/smiley- faces-and-the-boomerang-effect/)
  10. 10. MEDIA EFFECT Cultivation Theory (George Gerbner) • states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world (Source: http://mass.pakgalaxy.com/cultivation- theory.html)
  11. 11. MTRCB (Movie andTelevision Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.
  12. 12. (Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html) MOVIE CLASSIFICATION RATINGS VIDEO PRESENTATION MTRCB 2016 Infomercial https://www.youtube.com/watch?v=6PVFQjIEZ-M
  13. 13. MEDIA EFFECTS Agenda-settingTheory (Lippmann/ McCombs and Shaw) • process whereby the mass media determine what we think and worry about • public reacts not to actual events but to the pictures in our head, created by media Source: http://lessonbucket.com/media-in- minutes/the-agenda-setting-function-theory/
  14. 14. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html
  15. 15. MEDIA EFFECTS Propaganda Model of Media Control (Herman & Chomsky ) • The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda. Source: https://www.amazon.com/Age- Propaganda-Everyday-Abuse- Persuasion/dp/0805074031
  16. 16. WHAT IS PROPAGANDA? • ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. (http://www.merriamwebster.com/dictionary/propaganda) Source: https://www.amazon.com/War- Politics-Superheroes-Ethics- Propaganda/dp/0786447184
  17. 17. (Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/) THE ESSENCE OF PROPAGANDA
  18. 18. (Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of- mass-deception/) PROPAGANDA?
  19. 19. FORMATIVE ASSESSMENT: RECITATION Questions 1. How do you know when what is posted in social media is a propaganda? How do you react on it? 2. How can you protect yourself from being influenced by propaganda messages in social media?
  20. 20. VIDEO PRESENTATION Media Effects (2010) YouTube Channel: Public Sphere Retrieved October 27, 2016 from https://www.youtube.com/watch?v=qvgURfZMGoQ Why is it important to understand how media effects work?
  21. 21. CARTOON ANALYSIS (Source: http://www.cartoonmovement.com/cartoon/13128)
  22. 22. How is this person portrayed in public by different types of media? Source: www.philstar.com
  23. 23. How is this person portrayed in public by different types of media? Source: www.philstar.com
  24. 24. How is this person portrayed in public by different types of media? Source: www.philstar.com
  25. 25. How is this person portrayed in public by different types of media? Source: https://twitter.com/ma rshtmallow
  26. 26. How is this pair portrayed in public by different types of media? Source: http://cnnphili ppines.com/lif e/entertainme nt/television/2 016/07/19/aldu b-behind-the- scenes.html
  27. 27. How is this group portrayed in public by different types of media? Source: http://www.ac ademia.edu/30 866752/FACTO RS_AFFECTIN G_THE_CHILD _BEGGARS_IN _TAGUM_CITY
  28. 28. How is this group portrayed in public by different types of media? Source: http://www.g manetwork.co m/news/lifestyl e/artandcultur e/270462/filipi no-muslims- celebrate-eid- l-fitr/story/
  29. 29. How is this group portrayed in public by different types of media? Source: http://www.ra ppler.com/nati on/119161- ilocos-norte- nueva-vizcaya- new-police- chiefs
  30. 30. How is this group portrayed in public by different types of media? Source: http://globalne ws.favradio.fm /tag/kadamay/
  31. 31. How is this person portrayed in public by different types of media? Source: http://www.soccerallia nce.ca/Default.aspx?ta bid=523520
  32. 32. PERFORMANCE TASK: WRITTEN WORK
  33. 33. ■ Write an essay about your analysis and evaluation of the effects of media to the Filipino youth. ■ Your essay must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion. ■ Not less than 12 sentences ■ Refer to the rubric for criteria and grading. PERFORMANCE TASK: WRITTEN OUTPUT
  34. 34. Very Good Good Poor Needs Improvement INTRODUCTIO N Background/ Define the Problem Well-developed introductory paragraph contains detailed background information, a clear explanation or definition of the problem. (5 points) Introductory paragraph contains some background information and states the problem, but does not explain using details. (4 points) Introduction does not adequately explain the background of the problem. The problem is stated, but lacks detail. (2 points) Introduction was not presented. (0 points) RUBRIC
  35. 35. Very Good Good Poor Needs Improvement BODY PARAGRAPHS Main Argument Argument is well developed with supporting examples. (5 points) Argument was presented with some supporting examples. (4 points) Argument was presented but lacks examples. (2 points) Argument was not presented. (0 points) RUBRIC (cont.)
  36. 36. Very Good Good Poor Needs Improvement CONCLUSION Conclusion was presented. Opinions and suggestions for change are logical and well thought out. (5 points) Conclusion was presented. Some suggestions for change are evident. (4 points) Conclusion was presented but no suggestions for change and/or opinions are included. (2 points) Conclusion was not presented. (0 points) RUBRIC (cont.)
  37. 37. REFERENCES • MIL Curriculum Guide by DepEd • Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. • http://2012books.lardbucket.org/books/a-primer- on-communication-studies/s15-02-functions-and- theories-of-mass.html • http://www.sociology.org.uk/media_defined.pdf
  38. 38. REFERENCES • http://zimmer.csufresno.edu/~johnca/spch100/7-4- agenda.htm • http://communicationtheory.org/propaganda- model/ • http://www.mtrcb.gov.ph/

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