Developments Product Introduction of SoftLock Introduction of BUSY on Rent Introduction of BUSY 14 & 16 Sales & Business Development Tie-up with ICAI Result: Major expansion in Partner Network (CP, ATC) Focus on developing BUSY Solution Partners Solution Partners becomes more and more important as most of the enterprise cases would require some customization. Promotion of MCP Concept Channel Helpdesk Marketing TV Advertisement Digital Marketing Various initiatives:  Social Media Marketing  Google Adword Campaigns  E-Mailer Campaigns Awards & Recognition AC / Nielson & NASSCOM Survey  BUSY rated amongst top 5 most popular software for SMEs Prestigious Installations Renowned Brands / Companies  List of Brands Large Installations  List of Companies Opportunities Upgrades  Scheme on upgrade till 29th Feb, 2016 GST  The biggest tax reform in independent India How to prepare: Enhancing the Delivery Capability by investing in Technical Manpower. Have a little extra capacity at entry level, and invest in their training Strengthening of Internal Processes like enquiry management, follow-ups, support management Product Promotion through various means like End User Meets / Accountant Meets / Industry Association Meets / Exhibitions etc. 3rd Party Add-Ons  DMS  Production ERP  Customer Loyalty Program  Restaurant Management System.  BUSY Mobile App. Future Plans Product  Goal is to establish BUSY as the enterprise solution of choice for SMEs. BUSY Education  Important dimension missing in our eco-system. BUSY Solution Partner Network As we are aiming to increase our enterprise business, we need to expand the Solution Partner network. Thank you.

1. CROWNE PLAZA, NEW DELHI (ROHINI), INDIA │ 13th FEBRUARY, 2016

2. Objective of the Meet
• To facilitate the exchange of ideas between Team BUSY and the
distinguished partners.
• To extend heartfelt gratitude to the partners for the success enjoyed
in the year past.
• To present the roadmap for the coming year and welcome the
partners on the journey forward.

3. Keynote Address
Dinesh Kumar Gupta
(Managing Director)
Busy Infotech Pvt. Ltd.

4. Topics to be covered
Developments
(Last 3 years)
Opportunities
Ahead
Future Plans

5. Key Developments
Product
• Introduced Soft Lock

6. Key Developments
Product
• Introduced BUSY on Rent

7. Key Developments
Product
• Introduced BUSY 14 and 16
The journey
continues…

8. Key Developments
Sales & BD
• Tie-up with ICAI

9. Key Developments
Sales & BD
• Major expansion in Partner Network across geographies
(CP, ATC and SP)
 311 Channel Partners
 135 ATCs
 8 Solution Partners

10. Key Developments
Sales & BD
• Focused on developing BUSY Solution Partners for customization in
Enterprise cases
We now have successfully connected with 8 Solution Partners
BUSY Enterprise Solution

11. Key Developments
Sales & BD
• Promotion of MCP Concept in BUSY ecosystem
BIPL
MCP 1
CP 1 CP 2 CP 3
MCP 2
CP 1 CP 2

12. Key Developments
Sales & BD
• Introduction of Channel Helpdesk

13. Key Developments
Marketing
• TV Advertisement

14. Key Developments
Marketing
• TV Advertisement

15. Key Developments
Marketing
• TV Advertisement

16. Key Developments
Marketing
• Feature-specific and Industry-specific Mailers

17. Key Developments
Marketing
• Feature-specific webinars and videos uploaded on BUSY
YouTube Channel

18. Key Developments
Marketing
• Digital Marketing to boost social brand presence

19. Key Developments
Awards & Recognition
• BUSY amongst Top 5 most popular software for SMEs in India

20. Key Developments
Prestigious Installations
• Renowned Brands / Companies using BUSY

21. Key Developments
Prestigious Installations
• Large BUSY Installations (Top 10)
Brand Name Packages Installed Channel Partner
Artsana India Pvt. Ltd. (Chicco) 45 Standalone PBSS
Pommys Garments 41 Count Microchannel Systems
Katha O Kahani 35 Count Bharati Solutions
Shivalik agro chemicals 30 Count KP Global Technosoft
Rapid Diagnostics Pvt. Ltd. 26 Count Key Solution
Vision Hire Entertainments 25 Count Expert Solutions
Kavi Protein Pvt. Ltd 23 Standalone Deekay Solutions
Mica Industries Limited 21 Count CSS
Teleone Consumer Product Pvt. Ltd. 20 Count CSS
LG Electronics India Pvt. Ltd. 20 Count Excellent Softwares

22. Opportunities Ahead
BUSY 16 UPGRADE

23. Opportunities Ahead
GST
Enhance
Delivery
Capability
Internal
Processes
Product
Promotion
Prepare ourselves for GST

24. Opportunities Ahead
3rd Party Add-Ons
Production
ERP
DMS
Customer
Loyalty
Program
Restaurant
Management
System
Mobile
App

25. Opportunities Ahead
Enterprise Solution
(In partnership with BUSY Solution Partners)

26. Future Plans
To establish BUSY as
The Enterprise Solution of choice
for SMEs

27. Future Plans
BUSY Education

28. Future Plans
To expand Solution Partners network